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Clarified Butter Market Size, Share & Trends Analysis Report By Product (Conventional, Flavored), By Application (B2B, B2C), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2020 - 2027

April 2020 | 80 pages | ID: CF1F081B6C41EN
Grand View Research, Inc.

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The global clarified butter market size is expected to reach USD 3.34 billion by 2027, expanding at a CAGR of 9.9% over the forecast period, according to a new report by Grand View Research, Inc. Demand for clarified butter, also known as ghee, is expected to be driven by phenomenal globalization of food systems across the world. Additionally, easy access of diversified food is propelling the adoption of clarified butters in different cuisines, which is a major driver of the ghee market. For instance, Ethiopian cuisine has emerged as a major global food, and thus clarified butter in the form of Niter kibbeh finds usage as an important ingredient in the gastronomy.

Growing popularity of the product is compelling the companies to launch new products to sustain and enhance their market share. For instance, in February 2020, Gourmet Ghee Company launched Holi Ghee in U.S. The clarified butter is inspired from the Indian festival Holi as it comprises colorful crunchy sprinkles. These colorful sprinkles are made of organic-based dyes and the sweetness is induced using some hand-selected ingredients. It has a subtle sweetness with a rich taste and texture. The product is suitable for making traditional Indian sweets, including Gujiya and Matthi.

Similarly, in March 2019, the Rumiano Cheese Company launched Grass-Fed Ghee. The ingredients for the product are claimed to be completely organic and non-GMO and are sourced from family farms and foragers in the Pacific Northwest. The clarified butter has a high content of omega-3 fatty acids and beta-carotene. It is available in three flavors including plain, turmeric black pepper, and honey. The product has a rich golden color and a nutty aroma and is available in 10 oz. glass jars. The company entered this segment due to emerging high performance lifestyle and upcoming demand for healthy, high-fat diets among the millennials. It also plans to expand its portfolio of organic products.

Rising adoption of clarified butter indicates the vast potential of the market. Startups and venture capitals can be seen grooving towards this. For instance, in July 2019, 4th & Heart, a startup producing flavored ghee, received series C funding of USD 7.6 million from Harbinger Ventures. The company is known to offer 21 products and is available in over 10,000 stores in U.S.

Further key findings from the study suggest:
  • Based on application, the B2C segment generated a revenue of USD 1035.9 million in 2019. Growing popularity of clarified butter across the globe for its caliber to add a distinctive flavor to food is expected to drive the market among household consumers
  • The B2B application segment is expected to exhibit the fastest CAGR of 10.2% from 2020 to 2027 owing to the use of the product as an essential ingredient in some of the most coveted gourmet foods, including biryani, in restaurants and hotels across the globe
  • Online channel is expected to expand at the fastest CAGR of 12.1% from 2020 to 2025. The growth is attributed to increased importance of e-commerce channels among millennials as convenience friendly shopping options
  • India emerged as the largest consumer of clarified butter and generated a revenue of more than USD 400 million in 2019. The product is considered an essential staple ingredient to the Indian cuisine in household and commercial spaces.
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights

CHAPTER 3. CLARIFIED BUTTER MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Sales/Retail Channel Analysis
  3.3.2. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Industry Challenges
  3.4.4. Industry Opportunities
3.5. Business Environment Analysis
  3.5.1. Industry Analysis - Porter’s
    3.5.1.1. Supplier Power
    3.5.1.2. Buyer Power
    3.5.1.3. Substitution Threat
    3.5.1.4. Threat from New Entrant
    3.5.1.5. Competitive Rivalry
3.6. Roadmap of Clarified Butter Market
3.7. Market Entry Strategies

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations

CHAPTER 5. CLARIFIED BUTTER MARKET: PRODUCT ESTIMATES & TREND ANALYSIS

5.1. Product Movement Analysis & Market Share, 2019 & 2027
5.2. Conventional
  5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.3. Flavored
  5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)

CHAPTER 6. CLARIFIED BUTTER MARKET: APPLICATION ESTIMATES & TREND ANALYSIS

6.1. Application Movement Analysis & Market Share, 2019 & 2027
6.2. B2B
  6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
6.3. B2C
  6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)

CHAPTER 7. CLARIFIED BUTTER MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

7.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
7.2. Online
  7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3. Offline
  7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)

CHAPTER 8. CLARIFIED BUTTER MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

8.1. Regional Movement Analysis & Market Share, 2019 & 2027
8.2. North America
  8.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  8.2.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  8.2.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
  8.2.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  8.2.5. U.S.
    8.2.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    8.2.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    8.2.5.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    8.2.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
8.3. Europe
  8.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  8.3.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  8.3.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
  8.3.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  8.3.5. U.K.
    8.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    8.3.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    8.3.5.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    8.3.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  8.3.6. France
    8.3.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    8.3.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    8.3.6.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    8.3.6.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
8.4. Asia Pacific
  8.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  8.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  8.4.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
  8.4.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  8.4.5. Japan
    8.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    8.4.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    8.4.5.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    8.4.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  8.4.6. India
    8.4.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    8.4.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    8.4.6.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    8.4.6.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
8.5. Central & South America
  8.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  8.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  8.5.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
  8.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  8.5.5. Brazil
    8.5.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    8.5.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    8.5.5.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    8.5.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
8.6. Middle East & Africa
  8.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  8.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  8.6.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
  8.6.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  8.6.5. Saudi Arabia
    8.6.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    8.6.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    8.6.5.3. Market estimates and forecast, by application, 2016 - 2027 (USD Million)
    8.6.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)

CHAPTER 9. COMPETITIVE ANALYSIS

9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
  9.3.1. Key company market share analysis, 2019

CHAPTER 10. COMPANY PROFILES

10.1. Saputo
  10.1.1. Company Overview
  10.1.2. Financial Performance
  10.1.3. Product Benchmarking
  10.1.4. Strategic Initiatives
10.2. Arla Foods amba
  10.2.1. Company Overview
  10.2.2. Financial Performance
  10.2.3. Product Benchmarking
  10.2.4. Strategic Initiatives
10.3. Almarai
  10.3.1. Company Overview
  10.3.2. Financial Performance
  10.3.3. Product Benchmarking
  10.3.4. Strategic Initiatives
10.4. Heritage Foods Limited
  10.4.1. Company Overview
  10.4.2. Financial Performance
  10.4.3. Product Benchmarking
  10.4.4. Strategic Initiatives
10.5. Britannia Industries
  10.5.1. Company Overview
  10.5.2. Financial Performance
  10.5.3. Product Benchmarking
  10.5.4. Strategic Initiatives
10.6. HAP
  10.6.1. Company Overview
  10.6.2. Financial Performance
  10.6.3. Product Benchmarking
  10.6.4. Strategic Initiatives
10.7. Jhandewalas Foods Limited
  10.7.1. Company Overview
  10.7.2. Financial Performance
  10.7.3. Product Benchmarking
  10.7.4. Strategic Initiatives
10.8. Parmalat Canada
  10.8.1. Company Overview
  10.8.2. Financial Performance
  10.8.3. Product Benchmarking
  10.8.4. Strategic Initiatives
10.9. GCMMF (Amul)
  10.9.1. Company Overview
  10.9.2. Financial Performance
  10.9.3. Product Benchmarking
  10.9.4. Strategic Initiatives
10.10. VIRAT CRANE INDUSTRIES LTD
  10.10.1. Company Overview
  10.10.2. Financial Performance
  10.10.3. Product Benchmarking
  10.10.4. Strategic Initiatives
LIST OF TABLES

1. Clarified butter- Key market driver analysis
2. Clarified butter- Key market restraint analysis
3. Global conventional clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
4. Global flavored clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
5. Global clarified butter market estimates and forecast from B2B application, 2016 - 2027 (USD Million)
6. Global clarified butter market estimates and forecast from B2C application, 2016 - 2027 (USD Million)
7. Global clarified butter market estimates and forecast from online channel, 2016 - 2027 (USD Million)
8. Global clarified butter market estimates and forecast from offline channel, 2016 - 2027 (USD Million)
9. North America clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
10. North America clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
11. North America Clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
12. North America clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
13. U.S. clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
14. U.S. clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
15. U.S. clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
16. U.S. clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
17. Europe clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
18. Europe clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
19. Europe clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
20. Europe clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
21. U.K. clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
22. U.K. clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
23. U.K. clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
24. U.K. clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
25. France clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
26. France clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
27. France clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
28. France clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
29. Asia Pacific clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
30. Asia Pacific clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
31. Asia Pacific Clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
32. Asia Pacific clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
33. Japan clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
34. Japan clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
35. Japan clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
36. Japan clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
37. India clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
38. India clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
39. India clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
40. India clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
41. Central & South America clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
42. Central & South America clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
43. Central & South America clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
44. Central & South America clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
45. Brazil clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
46. Brazil clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
47. Brazil clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
48. Brazil clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
49. Middle East & Africa clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
50. Middle East & Africa clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
51. Middle East & Africa clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
52. Middle East & Africa clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
53. Saudi Arabia clarified butter market estimates and forecast, 2016 - 2027 (USD Million)
54. Saudi Arabia clarified butter market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
55. Saudi Arabia clarified butter market revenue estimates and forecast by application, 2016 - 2027 (USD Million)
56. Saudi Arabia clarified butter market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
57. Vendor landscape
LIST OF FIGURES

1. Clarified butter market snapshot
2. Clarified butter market segmentation & scope
3. Clarified butter market penetration & growth prospect mapping
4. Clarified butter value chain analysis
5. Clarified butter market dynamics
6. Clarified butter market porter's analysis
7. Clarified butter market: Product movement analysis
8. Clarified butter market: Application movement analysis
9. Clarified butter market: Distribution channel movement analysis
10. Clarified butter market: Regional movement analysis


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