Butter and Margarine in Morocco

August 2017 | 31 pages | ID: BBD2A983D81EN
Euromonitor International Ltd

Abstracts

Butter and margarine saw a 5% increase in retail current value sales in 2017, which was in line with the review period CAGR. Positive value sales development was driven by the rising popularity of butter in Morocco, as reflected by growing imports and increased unit prices. This follows the global trend for butter, which stimulated demand and higher prices in Morocco. Importantly, the image of butter has been renewed by studies and media publicity emphasising its positive health effects, which c...

Euromonitor International's Butter and Margarine in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Butter and Margarine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
  Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
  Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
  Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
  Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
  Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
  Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
  Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
  Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022
Centrale Danone in Packaged Food (morocco)
Strategic Direction
Key Facts
  Summary 1 Centrale Danone: Key Facts
  Summary 2 Centrale Danone: Operational Indicators
Competitive Positioning
  Summary 3 Centrale Danone: Competitive Position 2017
Label'vie SA in Packaged Food (morocco)
Strategic Direction
Key Facts
  Summary 4 Label'Vie SA: Key Facts
Internet Strategy
Private Label
  Summary 5 Label'Vie SA: Private Label Portfolio
Competitive Positioning
  Summary 6 Label'Vie SA: Competitive Position 2017
Executive Summary
Packaged Food Continues To Record Healthy Growth in 2017
Health and Wellness Trend Continues To Drive Sales of Packaged Food in Morocco
Domestic Key Players Continue To Lead Packaged Food in Morocco
Independent Small Grocers Remains the Leading Distribution Channel in Morocco
Packaged Food in Morocco Is Expected To Record Positive Growth
Key Trends and Developments
Health and Wellness Trend Continues To Drive Sales in Packaged Food
Distribution of Packaged Food in Morocco in 2017
Consumer Foodservice in Morocco
Packaged Food Expected To Record Positive Healthy Growth Over the Forecast Period
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  Table 17 Sales of Packaged Food by Category: Value 2012-2017
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  Table 23 Penetration of Private Label by Category: % Value 2012-2017
  Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
  Summary 7 Research Sources