Butter and Margarine in Hungary

August 2017 | 37 pages | ID: B6890FD4A5BEN
Euromonitor International Ltd

Abstracts

In 2017, butter and margarine had a mixed performance in Hungary. Volume sales remained stable, while value sales managed to grow in part thanks to the innovations and marketing activity of the most important manufacturers. Health awareness favoured sales of healthier and more expensive products, however, there was competition among other spreads mainly among more price-sensitive consumers.

Euromonitor International's Butter and Margarine in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Butter and Margarine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
  Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
  Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
  Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
  Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
  Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
  Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
  Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
  Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022
Bunge Növényolajipari Zrt in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 1 Bunge Növényolajipari Zrt: Key Facts
Competitive Positioning
  Summary 2 Bunge Növényolajipari Zrt: Competitive Position 2017
Cba Kereskedelmi Kft in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 3 CBA Kereskedelmi Kft: Key Facts
  Summary 4 CBA Kereskedelmi Kft: Operational Indicators
Internet Strategy
Private Label
  Summary 5 CBA Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
  Summary 6 CBA Kereskedelmi Kft: Competitive Position 2017
Pick Szeged Zrt in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 7 Pick Szeged Zrt: Key Facts
  Summary 8 Pick Szeged Zrt: Operational Indicators
Competitive Positioning
  Summary 9 Pick Szeged Zrt: Competitive Position 2017
Spar Magyarország Kereskedelmi Kft in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 10 Spar Magyarország Kft: Key Facts
  Summary 11 Spar Magyarország Kft: Operational Indicators
Competitive Positioning
  Summary 12 Spar Magyarország Kft: Competitive Position 2017
Tesco-globál Áruházak Zrt in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 13 Tesco-Global Áruházak Zrt: Key Facts
  Summary 14 Tesco-Global Áruházak Zrt: Operational Indicators
Competitive Positioning
  Summary 15 Tesco-Global Áruházak Zrt: Competitive Position 2017
Unilever Magyarország Kft in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 16 Unilever Kft: Key Facts
  Summary 17 Unilever Kft: Operational Indicators
Competitive Positioning
  Summary 18 Unilever Kft: Competitive Position 2017
Executive Summary
Improving Economic Performance Helps Expansion of Packaged Food Sales
Producers Face Challenges Despite Favourable Economic Climate
Competition Drives Innovation and Forces Players To Invest in Promotions
2017 Witnesses No Relevant Changes in Distribution Channels
Retail Sales of Packaged Food To See Further Expansion
Key Trends and Developments
Private Label Versus Branded Products in Packaged Food
Quality of Food Products Becomes An Issue
Domestic Producers Versus International Brands
Players Make Efforts To Reduce Sugar, Salt and Fat Content of Products
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  Table 17 Sales of Packaged Food by Category: Value 2012-2017
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  Table 23 Penetration of Private Label by Category: % Value 2012-2017
  Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
  Summary 19 Research Sources