Biscuits and Snack Bars in Kenya

October 2015 | 26 pages | ID: BD91DD00044EN
Euromonitor International Ltd

Abstracts

Biscuits are considered to be classic snack products in Kenya, usually consumed with tea and also eating largely by children, teenagers and young adults, particularly those studying at boarding school. The growth of Kenya’s middle class and increasing disposable income levels, coupled with the increase of foreign brands flooding shelves in modern grocery retailers, has resulted in strong growth being recorded in biscuits in Kenya.

Euromonitor International's Biscuits and Snack Bars in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Biscuits, Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Biscuits and Snack Bars market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Biscuits and Snack Bars by Category: Volume 2010-2015
  Table 2 Sales of Biscuits and Snack Bars by Category: Value 2010-2015
  Table 3 Sales of Biscuits and Snack Bars by Category: % Volume Growth 2010-2015
  Table 4 Sales of Biscuits and Snack Bars by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Biscuits and Snack Bars: % Value 2011-2015
  Table 6 LBN Brand Shares of Biscuits and Snack Bars: % Value 2012-2015
  Table 7 NBO Company Shares of Biscuits: % Value 2011-2015
  Table 8 LBN Brand Shares of Biscuits: % Value 2012-2015
  Table 9 Distribution of Biscuits and Snack Bars by Format: % Value 2010-2015
  Table 10 Distribution of Biscuits by Format: % Value 2010-2015
  Table 11 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2015-2020
  Table 12 Forecast Sales of Biscuits and Snack Bars by Category: Value 2015-2020
  Table 13 Forecast Sales of Biscuits and Snack Bars by Category: % Volume Growth 2015-2020
  Table 14 Forecast Sales of Biscuits and Snack Bars by Category: % Value Growth 2015-2020
Executive Summary
Packaged Food in Kenya Achieves A Steady Growth in 2015
Product Launches Target the Growing Middle-income Consumer Class in 2015
Local Manufacturers Dominate Packaged Food in 2015
Modern Retail Outlets Remain Preferred Channels for Product Distribution
Growth Expected During the Forecast Period As Income Levels Rise
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 15 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
  Table 19 Sales of Packaged Food by Category: Volume 2010-2015
  Table 20 Sales of Packaged Food by Category: Value 2010-2015
  Table 21 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 22 Sales of Packaged Food by Category: % Value Growth 2010-2015
  Table 23 GBO Company Shares of Packaged Food: % Value 2011-2015
  Table 24 NBO Company Shares of Packaged Food: % Value 2011-2015
  Table 25 LBN Brand Shares of Packaged Food: % Value 2012-2015
  Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
  Summary 1 Research Sources