Bimo (Biscuiterie Industrielle du Moghreb) in Packaged Food (Morocco)

December 2014 | 2 pages | ID: BC8A96012F9EN
Euromonitor International Ltd

Abstracts

Bimo has existed in the Moroccan market for a very long time. The company is aiming to maintain its successful product diversification strategy, along with strong distribution all across the country. Bimo offers a large number of well-recognised brands, such as Tagger, Golden and Merendina, which are sold at very cheap prices, and therefore allow low- and middle-income consumers to spend some of their budget on impulse and indulgence products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Bimo (Biscuiterie Industrielle du Moghreb): Key Facts
Summary 2 Bimo (Biscuiterie Industrielle du Moghreb): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Bimo (Biscuiterie Industrielle du Moghreb): Competitive Position 2014