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Betaine Market by Type (Synthetic Betaine and Natural Betaine), Form (Betaine Anhydrous, Cocamidopropyl Betaine, Betaine Monohydrate), Application (Food & Beverages, Animal Feed, Cosmetics, Detergents), and by Geography - Global Forecast to 2020

October 2015 | 180 pages | ID: BBF3C249661EN
MarketsandMarkets

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The demand for betaine has increased significantly in recent years. The global betaine market has high growth prospects, and has the potential to offer innumerable opportunities to new entrants in this market. The market is highly impacted with increasing applications in the personal care industry as a foaming and anti-inflammatory agent. The growing consumption of betaine in feed to enhance its nutritive value by regulating the metabolic process drives the betaine market. Betaine has a wide range of applications in the food industry as it helps in the dietary functions and is used in nutraceuticals to prevent heart and liver diseases. The health benefits of betaine are estimated to increase the number of applications of betaine in the global market.

The betaine market is segmented on the basis of application into food & beverages, animal feed, cosmetics, detergents, and others (including pharmaceuticals, and reagents). On the basis of form, the market is segmented into betaine anhydrous, cocamidopropyl betaine, betaine monohydrate, and others (including betaine HCL, betaine aspartate, and betaine citrate). Additionally, the market is segmented on the basis of type into synthetic betaine and natural betaine. The market has also been segmented on the basis of region into North America, Europe, Asia-Pacific, Latin America, and the Rest of the World (RoW).

Both “top-down” and “bottom-up” approaches were used to arrive at the market size and obtain the market forecast. Extensive secondary research was conducted to understand the market insights and trends, which was further validated through primary interviews.

The betaine market is projected to reach about USD 3.89 billion by 2020, at a CAGR of about 5.8% during the forecast period. The European market for betaine application in food and beverages is projected to increase as the regulatory bodies in Europe are continuously researching to analyze the effects of betaine on animals and humans. Betaine is gradually gaining popularity in the European market after the approval of its use in feed, and food and beverages by the regulatory bodies.

The report provides both, qualitative and quantitative analyses of the market for betaine. It includes the market dynamics, opportunities, trends, competitive strategies preferred by key market players, the driving factors that boost the growth of the betaine market, and restraints of the market.

To maintain a competitive edge in the betaine market, the key players invest in the development and launch of new products and acquisitions. Leading players such as BASF SE (Germany), Associated British Food plc (U.K.), E. I. Du Pont de Nemours and Company (U.S.), and American Crystal Sugar Company (U.S.) have been profiled in the report. The report also provides a complete analysis of the prominent companies and a chronology of developments with respect to new products launched and their applications.

Reasons to buy the report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis, market share analysis of top players, company profiles, which together comprise and discuss the basic views on the competitive landscape, emerging- and high-growth segments of the global betaine market, high-growth regions and countries and their respective regulatory policies, government initiatives, drivers, restraints, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the market, which in turn will help the firms in gaining a greater market, share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.

The report provides insights on the following pointers:
  • Market Penetration: Comprehensive information the glucose & maltodextrin offered by the top 10 players in the betaine market.
  • Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product launches in the betaine market.
  • Market Development: Comprehensive information about lucrative emerging markets. The report analyses the markets for various application of betaine across the world.
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Global betaine market.
  • Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of leading players in the Global betaine market.
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
  1.3.1 YEARS CONSIDERED IN THE REPORT
  1.3.2 CURRENCY
1.4 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 MARKET SHARE ESTIMATION
  2.1.1 SECONDARY DATA
  2.1.2 PRIMARY DATA
    2.1.2.1 Key industry insights
    2.1.2.2 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
2.3 MARKET BREAKDOWN & DATA TRIANGULATION
2.4 ASSUMPTIONS
  2.4.1 LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE MARKET OPPORTUNITY FOR BETAINE MANUFACTURERS
4.2 BETAINE MARKET: REGIONWISE ANALYSIS
4.3 BETAINE MARKET IN NORTH AMERICA
4.4 GLOBAL BETAINE MARKET, BY TYPE
4.5 GLOBAL BETAINE MARKET, BY APPLICATION
4.6 BETAINE MARKET ATTRACTIVENESS

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET EVOLUTION
5.3 MARKET SEGMENTATION
  5.3.1 BETAINE MARKET, BY TYPE
  5.3.2 BETAINE MARKET, BY FORM
  5.3.3 BETAINE MARKET, BY APPLICATION
5.4 RELATED MARKETS
5.5 MARKET DYNAMICS
  5.5.1 DRIVERS
    5.5.1.1 Increasing application in the personal care industry
    5.5.1.2 Growing potential for betaine in the feed segment
    5.5.1.3 Health benefits of betaine consumption at recommended dosages
  5.5.2 RESTRAINTS
    5.5.2.1 Restricted use of betaine in the European union
  5.5.3 OPPORTUNITIES
    5.5.3.1 Increasing application in nutraceuticals, dietary supplements
& sports drinks
    5.5.3.2 Introduction of betaine as an anti-stress agent in feed
5.6 BURNING ISSUES
  5.6.1 SIDE EFFECTS OF EXCESS BETAINE CONSUMPTION
    5.6.1.1 Health effects in humans
    5.6.1.2 Heat stress in animals

6 INDUSTRY TRENDS

6.1 INTRODUCTION
  6.1.1 BETAINE AS SURFACTANT IN DETERGENTS & PERSONAL CARE PRODUCTS
  6.1.2 FOOD APPLICATIONS
  6.1.3 DIETARY SUPPLEMENTS, SPORT DRINKS & NUTRACEUTICALS
    6.1.3.1 Dietary supplements
    6.1.3.2 Sports & energy drinks
    6.1.3.3 Nutraceuticals
  6.1.4 FEED APPLICATION FOR ANIMAL NUTRIENT
6.2 FACTORS OF BETAINE THAT LIMIT ITS APPLICATION IN DIETARY SUPPLEMENTS
6.3 BETAINE MARKET: VALUE CHAIN ANALYSIS
6.4 BETAINE MARKET: PORTERS FIVE FORCES ANALYSIS
  6.4.1 INTENSITY OF COMPETITIVE RIVALRY
  6.4.2 BARGAINING POWER OF SUPPLIERS
  6.4.3 BARGAINING POWER OF BUYERS
  6.4.4 THREAT OF SUBSTITUTES
  6.4.5 THREAT OF NEW ENTRANTS
6.5 REGULATORY SYSTEM FOR BETAINE CONSUMPTION
  6.5.1 FDA REGULATIONS
  6.5.2 EUROPEAN REGULATIONS

7 BETAINE MARKET, BY TYPE

7.1 INTRODUCTION
7.2 SYNTHETIC BETAINE
7.3 NATURAL BETAINE

8 BETAINE MARKET, BY FORM

8.1 INTRODUCTION
8.2 BETAINE ANHYDROUS
8.3 COCAMIDOPROPYL BETAINE
8.4 BETAINE MONOHYDRATE
8.5 OTHER FORMS

9 BETAINE MARKET, BY APPLICATION

9.1 INTRODUCTION
9.2 BETAINE IN FOOD & BEVERAGES
  9.2.1 DIETARY SUPPLEMENTS
9.3 BETAINE IN ANIMAL FEED
9.4 BETAINE IN COSMETICS
9.5 BETAINE IN DETERGENTS
9.6 BETAINE IN OTHER APPLICATIONS

10 BETAINE MARKET, BY REGION

10.1 INTRODUCTION
10.2 NORTH AMERICA
  10.2.1 NORTH AMERICA: BETAINE MARKET, BY TYPE
  10.2.2 NORTH AMERICA: BETAINE MARKET, BY FORM
  10.2.3 NORTH AMERICA: BETAINE MARKET, BY APPLICATION
  10.2.4 U.S.: BETAINE MARKET, BY APPLICATION
  10.2.5 CANADA: BETAINE MARKET, BY APPLICATION
  10.2.6 MEXICO: BETAINE MARKET, BY APPLICATION
10.3 EUROPE
  10.3.1 EUROPE: BETAINE MARKET, BY TYPE
  10.3.2 EUROPE: BETAINE MARKET, BY FORM
  10.3.3 EUROPE: BETAINE MARKET, BY APPLICATION
  10.3.4 U.K.: BETAINE MARKET, BY APPLICATION
  10.3.5 GERMANY: BETAINE MARKET, BY APPLICATION
  10.3.6 FRANCE: BETAINE MARKET, BY APPLICATION
  10.3.7 ITALY: BETAINE MARKET, BY APPLICATION
  10.3.8 SPAIN: BETAINE MARKET, BY APPLICATION
  10.3.9 REST OF EUROPE: BETAINE MARKET, BY APPLICATION
10.4 ASIA-PACIFIC
  10.4.1 ASIA-PACIFIC: BETAINE MARKET, BY TYPE
  10.4.2 ASIA-PACIFIC: BETAINE MARKET, BY FORM
  10.4.3 ASIA-PACIFIC: BETAINE MARKET, BY APPLICATION
  10.4.4 CHINA: BETAINE MARKET, BY APPLICATION
  10.4.5 AUSTRALIA: BETAINE MARKET, BY APPLICATION
  10.4.6 JAPAN: BETAINE MARKET, BY TYPE
  10.4.7 REST OF ASIA-PACIFIC: BETAINE MARKET, BY TYPE
10.5 LATIN AMERICA
  10.5.1 LATIN AMERICA: BETAINE MARKET, BY TYPE
  10.5.2 LATIN AMERICA: BETAINE MARKET, BY FORM
  10.5.3 LATIN AMERICA: BETAINE MARKET, BY APPLICATION
  10.5.4 BRAZIL: BETAINE MARKET, BY APPLICATION
  10.5.5 ARGENTINA: BETAINE MARKET, BY APPLICATION
  10.5.6 REST OF LATIN AMERICA: BETAINE MARKET, BY APPLICATION
10.6 ROW
  10.6.1 ROW: BETAINE MARKET, BY TYPE
  10.6.2 ROW: BETAINE MARKET, BY FORM
  10.6.3 ROW: BETAINE MARKET, BY APPLICATION
  10.6.4 SOUTH AFRICA: BETAINE MARKET, BY APPLICATION
  10.6.5 OTHERS IN ROW: BETAINE MARKET, BY APPLICATION

11 COMPETITIVE LANDSCAPE

11.1 OVERVIEW
11.2 MAXIMUM DEVELOPMENTS IN EUROPE
11.3 MAXIMUM DEVELOPMENTS IN 2015
11.4 COMPETITIVE SITUATION & TRENDS
  11.4.1 NEW PRODUCT LAUNCHES
  11.4.2 EXPANSIONS & INVESTMENTS
  11.4.3 ACQUISITIONS
  11.4.4 AGREEMENTS/JOINT VENTURES

12 COMPANY PROFILES

12.1 INTRODUCTION

(Overview, Products Offered, Recent Developments, SWOT Analysis, and MNM View)*

12.2 ASSOCIATED BRITISH FOODS PLC
12.3 BASF SE
12.4 E.I. DUPONT DE NEMOURS & COMPANY
12.5 NUTRECO N.V.
12.6 SOLVAY S.A.
12.7 AMERICAN CRYSTAL SUGAR COMPANY
12.8 KAO CORPORATION
12.9 STEPAN COMPANY
12.10 AMINO GMBH
12.11 SUNWIN CHEMICALS

*Details on Overview, Products Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.

13 APPENDIX

13.1 DISCUSSION GUIDE
13.2 COMPANY DEVELOPMENTS
  13.2.1 EXPANSIONS
  13.2.2 ACQUISITIONS
  13.2.3 PARTNERSHIPS
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
13.4 AVAILABLE CUSTOMIZATIONS
13.5 RELATED REPORTS

LIST OF TABLES

Table 1 ACCEPTED DOSAGE OF BETAINE IN FOOD & BEVERAGES
Table 2 RESULTS OF BETAINE CONSUMPTION TESTING
Table 3 BETAINE MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
Table 4 BETAINE MARKET SIZE, BY TYPE, 2013-2020 (MT)
Table 5 SYNTHETIC BETAINE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
Table 6 SYNTHETIC BETAINE MARKET SIZE, BY REGION, 2013-2020 (MT)
Table 7 NATURAL BETAINE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
Table 8 NATURAL BETAINE MARKET SIZE, BY REGION, 2013-2020 (MT)
Table 9 BETAINE MARKET SIZE, BY FORM, 2013–2020 (USD MILLION)
Table 10 BETAINE MARKET SIZE, BY FORM, 2013–2020 (MT)
Table 11 BETAINE ANHYDROUS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 12 BETAINE ANHYDROUS MARKET SIZE, BY REGION, 2013–2020 (MT)
Table 13 COCAMIDOPROPYL BETAINE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 14 COCAMIDOPROPYL BETAINE MARKET SIZE, BY REGION, 2013–2020 (MT)
Table 15 BETAINE MONOHYDRATE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 16 BETAINE MONOHYDRATE MARKET SIZE, BY REGION, 2013–2020 (MT)
Table 17 OTHER BETAINE FORMS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 18 OTHER BETAINE FORMS MARKET SIZE, BY REGION, 2013–2020 (MT)
Table 19 BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
Table 20 BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT)
Table 21 BETAINE MARKET SIZE FOR FOOD & BEVERAGES, BY REGION, 2013-2020 (USD MILLION)
Table 22 BETAINE MARKET SIZE FOR FOOD & BEVERAGES, BY REGION, 2013-2020 (MT)
Table 23 BETAINE MARKET SIZE FOR ANIMAL FEED, BY REGION, 2013-2020 (USD MILLION)
Table 24 BETAINE MARKET SIZE FOR ANIMAL FEED, BY REGION, 2013-2020 (MT)
Table 25 BETAINE MARKET SIZE FOR COSMETICS, BY REGION, 2013-2020 (USD MILLION)
Table 26 BETAINE MARKET SIZE FOR COSMETICS, BY REGION, 2013-2020 (MT)
Table 27 BETAINE MARKET SIZE FOR DETERGENTS, BY REGION, 2013-2020 (USD MILLION)
Table 28 BETAINE MARKET FOR DETERGENTS SIZE, BY REGION, 2013-2020 (MT)
Table 29 BETAINE MARKET SIZE FOR OTHER APPLICATIONS, BY REGION, 2013-2020 (USD MILLION)
Table 30 BETAINE MARKET SIZE FOR OTHER APPLICATIONS, BY REGION, 2013-2020 (MT)
Table 31 BETAINE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
Table 32 BETAINE MARKET SIZE, BY REGION, 2013-2020 (MT)
Table 33 NORTH AMERICA: BETAINE MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 34 NORTH AMERICA: BETAINE MARKET SIZE, BY COUNTRY, 2013–2020 (MT)
Table 35 NORTH AMERICA: BETAINE MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION)
Table 36 NORTH AMERICA: BETAINE MARKET SIZE, BY TYPE, 2013–2020 (MT)
Table 37 NORTH AMERICA: BETAINE MARKET SIZE, BY FORM, 2013–2020 (USD MILLION)
Table 38 NORTH AMERICA: BETAINE MARKET SIZE, BY FORM, 2013–2020 (MT)
Table 39 NORTH AMERICA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 40 NORTH AMERICA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 41 U.S.: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 42 U.S.: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 43 CANADA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 44 CANADA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 45 MEXICO: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 46 MEXICO: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 47 EUROPE: BETAINE MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 48 EUROPE: BETAINE MARKET SIZE, BY COUNTRY, 2013–2020 (MT)
Table 49 EUROPE: BETAINE MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION)
Table 50 EUROPE: BETAINE MARKET SIZE, BY TYPE, 2013–2020 (MT)
Table 51 EUROPE: BETAINE MARKET SIZE, BY FORM, 2013–2020 (USD MILLION)
Table 52 EUROPE: BETAINE MARKET SIZE, BY FORM, 2013–2020 (MT)
Table 53 EUROPE: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 54 EUROPE: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 55 U.K.: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 56 U.K.: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 57 GERMANY: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 58 GERMANY: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 59 FRANCE: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 60 FRANCE: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 61 ITALY: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 62 ITALY: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 63 SPAIN: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 64 SPAIN: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 65 REST OF EUROPE: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 66 REST OF EUROPE: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 67 ASIA-PACIFIC: BETAINE MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 68 ASIA-PACIFIC: BETAINE MARKET SIZE, BY COUNTRY, 2013–2020 (MT)
Table 69 ASIA-PACIFIC: BETAINE MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION)
Table 70 ASIA-PACIFIC: BETAINE MARKET SIZE, BY TYPE, 2013–2020 (MT)
Table 71 ASIA-PACIFIC: BETAINE MARKET SIZE, BY FORM, 2013–2020 (USD MILLION)
Table 72 ASIA-PACIFIC: BETAINE MARKET SIZE, BY FORM, 2013–2020 (MT)
Table 73 ASIA-PACIFIC: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 74 ASIA-PACIFIC: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 75 CHINA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 76 CHINA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 77 AUSTRALIA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 78 AUSTRALIA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 79 JAPAN: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 80 JAPAN: BETAINE MARKET SIZE, BY APPLICATION , 2013–2020 (MT)
Table 81 REST OF ASIA-PACIFIC: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 82 REST OF ASIA-PACIFIC: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 83 LATIN AMERICA BETAINE: MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 84 LATIN AMERICA BETAINE: MARKET SIZE, BY COUNTRY, 2013–2020 (MT)
Table 85 LATIN AMERICA: BETAINE MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION)
Table 86 LATIN AMERICA: BETAINE MARKET SIZE, BY TYPE, 2013–2020 (MT)
Table 87 LATIN AMERICA: BETAINE MARKET SIZE, BY FORM, 2013–2020 (USD MILLION)
Table 88 LATIN AMERICA: BETAINE MARKET SIZE, BY FORM, 2013–2020 (MT)
Table 89 LATIN AMERICA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 90 LATIN AMERICA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 91 BRAZIL: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 92 BRAZIL: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 93 ARGENTINA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 94 ARGENTINA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 95 REST OF LATIN AMERICA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 96 REST OF LATIN AMERICA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 97 ROW BETAINE: MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 98 ROW BETAINE: MARKET SIZE, BY COUNTRY, 2013–2020 (MT)
Table 99 ROW: BETAINE MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION)
Table 100 ROW: BETAINE MARKET SIZE, BY TYPE, 2013–2020 (MT)
Table 101 ROW: BETAINE MARKET SIZE, BY FORM, 2013–2020 (USD MILLION)
Table 102 ROW: BETAINE MARKET SIZE, BY FORM, 2013–2020 (MT)
Table 103 ROW: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 104 ROW: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 105 SOUTH AFRICA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 106 SOUTH AFRICA: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 107 OTHERS IN ROW: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 108 OTHERS IN ROW: BETAINE MARKET SIZE, BY APPLICATION, 2013–2020 (MT)
Table 109 NEW PRODUCT LAUNCHES, 2013-2015
Table 110 EXPANSIONS & INVESTMENTS, 2012–2015
Table 111 ACQUISITIONS, 2011–2015
Table 112 AGREEMENTS/JOINT VENTURES, 2012–2015

The Betaine Market size is projected to increase with a rise in the awareness about nutritional value of this product when used in dietary supplement as well as its multi-functional usage such as surfactant and methyl donor.

The Betaine Market is driven by the increase in consumption of natural Betaine in food, beverages and feed industry. Betaine is being widely used as an additive to add nutritive value in dietary supplements and energy drinks. The consumption of natural betaine in other food products such as confectioneries, cereal based products, and so on is projected to abet the growth of the Betaine market in the food and beverage industry. The inclusion of betaine in feed helps to improve the metabolic functions, and reduce the effects of heat stress in animals. Synthetic betaine is widely being used in industrial applications such as cosmetics, detergents, reagents and many others. In cosmetics, betaine is used as an anti-wrinkling agent, where as it is used as a mild surfactant in soaps, shampoos, and detergents to avoid skin and eye irritation.

The key market players continue to invest and expand their facilities in various covered and uncovered areas to sustain themselves in the competitive market. The key manufacturers are also investing a high part of their revenue in R&D to launch various grades and forms of betaine which can be used in food, feed, and industrial sectors.

In 2013, North America was the largest market for betaine due to its wide application in industrial purposes. The Asia-Pacific market for betaine is projected to grow at the highest CAGR due to the emerging need for dietary supplements and health drinks in China and India. In the European market, several regulatory bodies such as FEEDAP and Novel Foods Regulation carried out a study regarding the effects of betaine when used in feed and food industry. These studies registered several positive effects of betaine when used in adequate quantity. Hence, the volume consumption of betaine in Europe is projected to grow with the increase in application in the food and beverage industry.

The report includes development strategies and product portfolio of the leading companies. The company profiles of leading companies such as the Associated British Foods plc (U.K.), Solvay (Belgium), BASF SE (Germany), and DuPont (U.S.) have been included in this report.



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