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ASIA PACIFIC KOMBUCHA MARKET FORECAST 2017-2025

December 2017 | 73 pages | ID: A43916AC760EN
Inkwood Research

US$ 1,250.00

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KEY FINDINGS

The Asia-Pacific kombucha market was estimated to be at $165 million in 2016. The market is anticipated to rise with 26.01% CAGR over the forecast period of 2017-2025, generating a total worth of $1308 million by the end of 2025.

MARKET INSIGHTS

The Asia-Pacific Kombucha market is segmented on the basis of consumer demographics, distribution channels, flavors, and types. A growing trend for discretionary income spending on healthcare along with rising government support is primarily driving the market growth. Because of the growing health issues in the region many consumers are increasingly relying on health drinks and fortified foods. This is acting as a potential opportunity for the market to grow. However, factors like the highly regulated nature of the food and beverages market coupled with the lengthy approval lag times are considerably restraining the market growth.

COMPETITIVE INSIGHTS

GT's Kombucha, Townshend's Tea, Cell - Nique Corporation, The Humm Kombucha Llc, Buchi Kombucha, Kevita, Inc. (Acquired By Pepsico), Makana Beverages Inc., Kosmic Kombucha, Unity Vibration Hain Celestial Group, Kombucha Wonder Drink and Nesalla Kombucha are some of the well-known players in this market.

1. RESEARCH SCOPE

1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY

2.1. SOURCES OF DATA
  2.1.1. SECONDARY DATA
  2.1.2. PRIMARY DATA
2.2. TOP DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
2.5. ESTIMATION METHODOLOGY

3. EXECUTIVE SUMMARY

3.1. MARKET SUMMARY
3.2. KEY FINDINGS
  3.2.1. FRUIT FLAVORED KOMBUCHA ARE POPULAR WITH THE CONSUMERS
  3.2.2. YOUNGER WOMEN ARE THE MAJOR CONSUMERS OF KOMBUCHA
  3.2.3. MAJOR GROWTH OPPORTUNITIES IN CHINA

4. MARKET DYNAMICS

4.1. MARKET DEFINITION
4.2. DRIVERS
  4.2.1. CHANGING LIFESTYLE OF INDIVIDUALS
  4.2.2. INCREASING DISCRETIONARY INCOME SPEND TOWARDS HEALTHCARE
  4.2.3. INCREASING GOVERNMENT SUPPORT
  4.2.4. HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS
  4.2.5. EASY MANUFACTURING PROCESS
  4.2.6. HEALTH BENEFITS OF KOMBUCHA
    4.2.6.1. DIGESTION
    4.2.6.2. DETOXIFICATION
    4.2.6.3. CANCER PREVENTION
    4.2.6.4. DIABETES PREVENTION
4.3. RESTRAINTS
  4.3.1. HIGHLY REGULATED FOOD AND BEVERAGES MARKET
  4.3.2. BEVERAGES RECALLED DUE TO HIGH ALCOHOL CONTENT
  4.3.3. LENGTHIER APPROVAL LAG TIMES DISCOURAGE MANUFACTURERS
4.4. OPPORTUNITIES
  4.4.1. HEALTH CONCERNS INCREASES THE CONSUMPTION OF FUNCTIONAL BEVERAGES
  4.4.2. CHANGING LIFESTYLE AND FOCUS IN EMERGING ECONOMIES
4.5. CHALLENGES
  4.5.1. DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA
  4.5.2. SIDE EFFECTS OF KOMBUCHA

5. MARKET BY TYPE

5.1. YEAST
5.2. BACTERIA
5.3. OTHERS

6. MARKET BY FLAVOR

6.1. CITRUS
6.2. APPLE, COCONUT, AND MANGO
6.3. HERBS AND SPICES
6.4. FLOWERS
6.5. BERRIES
6.6. OTHER

7. MARKET BY CONSUMER DEMOGRAPHICS

7.1. MALE
7.2. FEMALE

8. MARKET BY DISTRIBUTION CHANNEL

8.1. HYPERMARKETS AND SUPERMARKETS
8.2. CONVENIENCE STORES
8.3. FOOD AND DRINKS SPECIALTY STORES
8.4. OTHERS

9. KEY ANALYTICS

9.1. PORTERS 5 FORCE ANALYSIS
  9.1.1. THREAT OF NEW ENTRANTS
  9.1.2. THREATS OF SUBSTITUTE PRODUCT
  9.1.3. BARGAINING POWER OF BUYERS
  9.1.4. BARGAINING POWER OF SUPPLIERS
  9.1.5. INTENSITY OF COMPETITIVE RIVALRY
9.2. KEY BUYING CRITERIA
  9.2.1. LABELING
  9.2.2. PRICE
  9.2.3. FLAVOR
9.3. VALUE CHAIN ANALYSIS
  9.3.1. RAW MATERIAL
  9.3.2. R&D
  9.3.3. MANUFACTURERS
  9.3.4. DISTRIBUTORS
  9.3.5. RETAILERS & END USERS
9.4. REGULATORY FRAMEWORK
9.5. INVESTMENT OUTLOOK
  9.5.1. REGIONAL OUTLOOK
  9.5.2. SECTORIAL OUTLOOK
9.6. VENDOR LANDSCAPE
9.7. OPPORTUNITY MATRIX

10. GEOGRAPHICAL ANALYSIS

10.1. CHINA
10.2. INDIA
10.3. JAPAN
10.4. AUSTRALIA
10.5. REST OF ASIA PACIFIC

11. COMPETITIVE LANDSCAPE

11.1. MARKET SHARE ANALYSIS
  11.1.1. GT LTD
  11.1.2. KEVITA (PEPSI CO)
  11.1.3. KOMBUCHA WONDER DRINK
  11.1.4. HUMM KOMBUCHA
  11.1.5. TOWNSHEND'S TEA
11.2. TOP WINNING STRATEGIES
  11.2.1. ACQUISITION
  11.2.2. PRODUCT LAUNCH
11.3. COMPANY PROFILES
  11.3.1. BUCHI KOMBUCHA
    11.3.1.1. OVERVIEW
    11.3.1.2. PRODUCT PORTFOLIO
    11.3.1.3. SCOT ANALYSIS
    11.3.1.4. STRATEGIC ANALYSIS
  11.3.2. CELL - NIQUE CORPORATION
    11.3.2.1. OVERVIEW
    11.3.2.2. PRODUCT PORTFOLIO
    11.3.2.3. SCOT ANALYSIS
    11.3.2.4. STRATEGIC ANALYSIS
  11.3.3. GT’S KOMBUCHA
    11.3.3.1. OVERVIEW
    11.3.3.2. PRODUCT PORTFOLIO
    11.3.3.3. STRATEGIC INITIATIVE
    11.3.3.4. SCOT ANALYSIS
    11.3.3.5. STRATEGIC ANALYSIS
  11.3.4. HAIN CELESTIAL GROUP
    11.3.4.1. OVERVIEW
    11.3.4.2. PRODUCT PORTFOLIO
    11.3.4.3. STRATEGIC INITIATIVE
    11.3.4.4. SCOT ANALYSIS
    11.3.4.5. STRATEGIC ANALYSIS
  11.3.5. KEVITA, INC. (ACQUIRED BY PEPSICO)
    11.3.5.1. OVERVIEW
    11.3.5.2. PRODUCT PORTFOLIO
    11.3.5.3. STRATEGIC INITIATIVE
    11.3.5.4. SCOT ANALYSIS
    11.3.5.5. STRATEGIC ANALYSIS
  11.3.6. KOMBUCHA WONDER DRINK
    11.3.6.1. OVERVIEW
    11.3.6.2. PRODUCT PORTFOLIO
    11.3.6.3. STRATEGIC INITIATIVE
    11.3.6.4. SCOT ANALYSIS
    11.3.6.5. STRATEGIC ANALYSIS
  11.3.7. KOSMIC KOMBUCHA
    11.3.7.1. OVERVIEW
    11.3.7.2. PRODUCT PORTFOLIO
    11.3.7.3. STRATEGIC INITIATIVE
    11.3.7.4. SCOT ANALYSIS
    11.3.7.5. STRATEGIC ANALYSIS
  11.3.8. LIVE SODA KOMBUCHA (U.S.).
    11.3.8.1. OVERVIEW
    11.3.8.2. PRODUCT PORTFOLIO
    11.3.8.3. STRATEGIC INITIATIVES
    11.3.8.4. SCOT ANALYSIS
    11.3.8.5. STRATEGIC ANALYSIS
  11.3.9. MAKANA BEVERAGES INC.
    11.3.9.1. OVERVIEW
    11.3.9.2. PRODUCT PORTFOLIO
    11.3.9.3. SCOT ANALYSIS
    11.3.9.4. STRATEGIC ANALYSIS
  11.3.10. NESALLA KOMBUCHA
    11.3.10.1. OVERVIEW
    11.3.10.2. PRODUCT PORTFOLIO
    11.3.10.3. SCOT ANALYSIS
    11.3.10.4. STRATEGIC ANALYSIS
  11.3.11. RED BULL GMBH
    11.3.11.1. OVERVIEW
    11.3.11.2. STRATEGIC INITIATIVE
    11.3.11.3. SCOT ANALYSIS
    11.3.11.4. STRATEGIC ANALYSIS
  11.3.12. REED’S INC.
    11.3.12.1. OVERVIEW
    11.3.12.2. PRODUCT PORTFOLIO
    11.3.12.3. SCOT ANALYSIS
    11.3.12.4. STRATEGIC ANALYSIS
  11.3.13. THE HUMM KOMBUCHA LLC
    11.3.13.1. OVERVIEW
    11.3.13.2. STRATEGIC INITIATIVES
    11.3.13.3. SCOT ANALYSIS
    11.3.13.4. STRATEGIC ANALYSIS
  11.3.14. TOWNSHEND'S TEA
    11.3.14.1. OVERVIEW
    11.3.14.2. PRODUCT PORTFOLIO
    11.3.14.3. STRATEGIC INITIATIVES
    11.3.14.4. SCOT ANALYSIS
    11.3.14.5. STRATEGIC ANALYSIS
  11.3.15. UNITY VIBRATION
    11.3.15.1. OVERVIEW
    11.3.15.2. PRODUCT PORTFOLIO
    11.3.15.3. SCOT ANALYSIS
    11.3.15.4. STRATEGIC ANALYSIS

LIST OF TABLES

Table 1 ASIA PACIFIC KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)
Table 2 ASIA PACIFIC KOMBUCHA MARKET BY TYPE 2017-2025 ($ MILLION)
Table 3 ASIA PACIFIC KOMBUCHA MARKET BY FLAVOR 2017-2025 ($ MILLION)
Table 4 ASIA PACIFIC KOMBUCHA MARKET BY CONSUMER DEMOGRAPHICS 2017-2025 ($ MILLION)
Table 5 ASIA PACIFIC KOMBUCHA MARKET BY DISTRIBUTION CHANNEL 2017-2025 ($ MILLION)
Table 6 ASIA PACIFIC KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)

LIST OF FIGURES

Figure 1 ASIA PACIFIC KOMBUCHA MARKET BY FLAVOR 2017-2025 ($ MILLION)
Figure 2 ASIA PACIFIC APPLE, COCONUT, AND MANGO FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 3 ASIA PACIFIC FEMALE KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 4 CHINA KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 5 EVOLUTION OF KOMBUCHA
Figure 6 ASIA PACIFIC YEAST MARKET 2017-2025 ($ MILLION)
Figure 7 ASIA PACIFIC BACTERIA MARKET 2017-2025 ($ MILLION)
Figure 8 ASIA PACIFIC OTHERS MARKET 2017-2025 ($ MILLION)
Figure 9 ASIA PACIFIC CITRUS FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 10 ASIA PACIFIC APPLE, COCONUT, AND MANGO FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 11 ASIA PACIFIC HERBS AND SPICES FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 12 ASIA PACIFIC FLOWERS FLAVOR KOMBUCHAMARKET 2017-2025 ($ MILLION)
Figure 13 ASIA PACIFIC BERRIES FLAVOR KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 14 ASIA PACIFIC OTHER FLAVOR KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 15 ASIA PACIFIC KOMBUCHA MALE MARKET 2017-2025 ($ MILLION)
Figure 16 ASIA PACIFIC KOMBUCHA FEMALE MARKET 2017-2025 ($ MILLION)
Figure 17 ASIA PACIFIC KOMBUCHA MARKET BY HYPERMARKETS AND SUPERMARKETS 2017-2025 ($ MILLION)
Figure 18 ASIA PACIFIC KOMBUCHA MARKET BY CONVENIENCE STORE 2017-2025 ($ MILLION)
Figure 19 ASIA PACIFIC KOMBUCHA MARKET BY FOOD AND DRINKS SPECIALTY STORES 2017-2025 ($ MILLION)
Figure 20 ASIA PACIFIC KOMBUCHA MARKET BY OTHER DISTRIBUTION CHANNELS 2017-2025 ($ MILLION)
Figure 21 INVESTMENT PROPOSITION FOR KOMBUCHA MARKET BY COUNTRY
Figure 22 INVESTMENT PROPOSITION FOR KOMBUCHA MARKET BY FLAVOR
Figure 23 CHINA KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 24 INDIA KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 25 JAPAN KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 26 AUSTRALIA KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 27 REST OF ASIA PACIFIC KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 28 MARKET SHARE OF KOMBUCHA MANUFACTURING COMPANIES 2016


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