Asia Pacific Greens Powder Market Forecast to 2030 - Regional Analysis - by Product Type (Fermented Greens, Marine Sources, Grass Sources, and Others) and Distribution Channel (Online Sales and Offline Sales)
The Asia Pacific greens powder market is expected to grow from US$ 73.32 million in 2023 to US$ 129.67 million by 2030. It is estimated to grow at a CAGR of 8.5% from 2023 to 2030.
Rising Trend of Veganism Worldwide Fuel Asia Pacific Greens Powder Market
Consumers are highly inclining toward plant-based products as they perceive them as healthier than conventional ones. Further, increasing activities for animal protection and rising awareness regarding environmental sustainability bolster the popularity of vegan products. The global proliferation of veganism among people is highly influencing consumers to consume plant-based, vegan dietary supplements. According to data published by Veganuary, a non-profit organization encouraging people to become vegan for the whole month of January, ~5.8 million people signed up for the 'Veganuary Campaign' in 2021. The following figure shows the number of participants across the world in this campaign from 2015 to 2021. Registrations for the Veganuary Campaign have increased dramatically over the past few years. The greens powder supplement is made with natural ingredients such as herbs, fruits, vegetables, and other plant-based sources. These supplements are rich in vitamins, antioxidants, minerals, and other essential nutrients that enhance overall health. Thus, the growing inclination toward plant-based products due to the rising popularity of veganism is expected to bring new trends to the Asia Pacific greens powder market during the forecast period.
Asia Pacific Greens Powder Market Overview
The Asia Pacific Asia Pacific greens powder market comprises several developed and developing economies such as China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific green powders have been part of the regular diet for many Asian countries since ancient times. For example, greens powders are an integral part of Ayurvedic treatments in India, whereas herbs and medicinal mushroom powders have been consumed in countries such as China, Japan, and other Southeast Asian countries. Recently the market has been experiencing various product innovations with diversified product offerings. Hence, the growing access to diversified products according to the changing lifestyle and consumers’ preferences is also attributed to the increasing demand for greens powder across the region. The market growth is also driven by the increasing demand for dietary supplements, especially powdered supplements, and the growing awareness of health and wellness among consumers. The body more quickly absorbs the supplements in powder form than in pill form. Thus, consumers in the region prefer powdered supplements, and the demand for greens powder is increasing in the region. In addition, the rising disposable income levels, and the high living standards of consumers in the region have increased their purchasing power. These key factors are boosting the demand for greens powder in the region.
Asia Pacific Greens Powder Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Greens Powder Market Segmentation
The Asia Pacific Greens Powder Market is segmented into product type, distribution channel and country.
Based on product type, the Asia Pacific greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held a largest share of the Asia Pacific greens powder market in 2023.
Based on distribution channel, the Asia Pacific greens powder market is segmented into online sales and offline sales. The offline sales segment held a larger share of the Asia Pacific greens powder market in 2023.
Based on country, the Asia Pacific greens powder market is segmented into China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific greens powder market in 2023.
Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, Synergy Natural Products Pty Ltd, and WelleCo Pty Ltd are some of the leading companies operating in the Asia Pacific greens powder market.
Rising Trend of Veganism Worldwide Fuel Asia Pacific Greens Powder Market
Consumers are highly inclining toward plant-based products as they perceive them as healthier than conventional ones. Further, increasing activities for animal protection and rising awareness regarding environmental sustainability bolster the popularity of vegan products. The global proliferation of veganism among people is highly influencing consumers to consume plant-based, vegan dietary supplements. According to data published by Veganuary, a non-profit organization encouraging people to become vegan for the whole month of January, ~5.8 million people signed up for the 'Veganuary Campaign' in 2021. The following figure shows the number of participants across the world in this campaign from 2015 to 2021. Registrations for the Veganuary Campaign have increased dramatically over the past few years. The greens powder supplement is made with natural ingredients such as herbs, fruits, vegetables, and other plant-based sources. These supplements are rich in vitamins, antioxidants, minerals, and other essential nutrients that enhance overall health. Thus, the growing inclination toward plant-based products due to the rising popularity of veganism is expected to bring new trends to the Asia Pacific greens powder market during the forecast period.
Asia Pacific Greens Powder Market Overview
The Asia Pacific Asia Pacific greens powder market comprises several developed and developing economies such as China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific green powders have been part of the regular diet for many Asian countries since ancient times. For example, greens powders are an integral part of Ayurvedic treatments in India, whereas herbs and medicinal mushroom powders have been consumed in countries such as China, Japan, and other Southeast Asian countries. Recently the market has been experiencing various product innovations with diversified product offerings. Hence, the growing access to diversified products according to the changing lifestyle and consumers’ preferences is also attributed to the increasing demand for greens powder across the region. The market growth is also driven by the increasing demand for dietary supplements, especially powdered supplements, and the growing awareness of health and wellness among consumers. The body more quickly absorbs the supplements in powder form than in pill form. Thus, consumers in the region prefer powdered supplements, and the demand for greens powder is increasing in the region. In addition, the rising disposable income levels, and the high living standards of consumers in the region have increased their purchasing power. These key factors are boosting the demand for greens powder in the region.
Asia Pacific Greens Powder Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Greens Powder Market Segmentation
The Asia Pacific Greens Powder Market is segmented into product type, distribution channel and country.
Based on product type, the Asia Pacific greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held a largest share of the Asia Pacific greens powder market in 2023.
Based on distribution channel, the Asia Pacific greens powder market is segmented into online sales and offline sales. The offline sales segment held a larger share of the Asia Pacific greens powder market in 2023.
Based on country, the Asia Pacific greens powder market is segmented into China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific greens powder market in 2023.
Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, Synergy Natural Products Pty Ltd, and WelleCo Pty Ltd are some of the leading companies operating in the Asia Pacific greens powder market.
1. INTRODUCTION
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. ASIA PACIFIC GREENS POWDER MARKET LANDSCAPE
4.1 Market Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Ecosystem Analysis
4.4.1 Raw Material
4.4.2 Preliminary Checks & Tests
4.4.3 Manufacturing Process:
4.4.4 Packaging:
4.4.5 Retailers
5. ASIA PACIFIC GREENS POWDER MARKET - KEY MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Preventive Healthcare Expenditure
5.1.2 Developing Interest in Weight Loss and Weight Management Product Types
5.2 Market Restraints
5.2.1 Strict Rules and Regulations for Organic Certification of Greens Food Supplements
5.3 Market Opportunities
5.3.1 Rising Demand for Greens Powder with Functional Claims
5.3.2 Surging Demand for Grass-Based Supplements
5.4 Future Trends
5.4.1 Rising Trend of Veganism Worldwide
5.5 Impact Analysis of Drivers and Restraints
6. GREENS POWDER -ASIA PACIFIC MARKET ANALYSIS
6.1 Asia Pacific Greens Powder Market Overview
7. ASIA PACIFIC GREENS POWDER MARKET ANALYSIS - BY PRODUCT TYPE
7.1 Overview
7.2 Asia Pacific Greens Powder Market, By Product Type (2022 and 2030)
7.3 Fermented Greens
7.3.1 Overview
7.3.2 Fermented Greens: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
7.4 Marine Sources
7.4.1 Overview
7.4.2 Marine Sources: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
7.5 Grass Sources
7.5.1 Overview
7.5.2 Grass Sources: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
8. ASIA PACIFIC GREENS POWDER MARKET ANALYSIS - BY DISTRIBUTION CHANNEL
8.1 Overview
8.2 Asia Pacific Greens Powder Market, By Distribution Channel (2022 and 2030)
8.3 Online Sales
8.3.1 Overview
8.3.2 Online Sales: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Offline Sales
8.4.1 Overview
8.4.2 Offline Sales: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
9. ASIA PACIFIC GREENS POWDER MARKET -COUNTRY ANALYSIS
9.1 Asia Pacific: Asia Pacific Greens Powder Market
9.1.1 Asia Pacific: Asia Pacific Greens Powder Market, by Key Country
9.1.1.1 China: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.1.1 China: Asia Pacific Greens Powder Market, By Product Type
9.1.1.1.2 China: Asia Pacific Greens Powder Market, by Distribution Channel
9.1.1.2 Japan: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.2.1 Japan: Asia Pacific Greens Powder Market, By Product Type
9.1.1.2.2 Japan: Asia Pacific Greens Powder Market, by Distribution Channel
9.1.1.3 India: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.3.1 India: Asia Pacific Greens Powder Market, by Product Type
9.1.1.3.2 India: Asia Pacific Greens Powder Market, by Distribution Channel
9.1.1.4 Australia: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.4.1 Australia: Asia Pacific Greens Powder Market, By Product Type
9.1.1.4.2 Australia: Asia Pacific Greens Powder Market, by Distribution Channel
9.1.1.5 South Korea: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.5.1 South Korea: Asia Pacific Greens Powder Market, By Product Type
9.1.1.5.2 South Korea: Asia Pacific Greens Powder Market, by Distribution Channel
9.1.1.6 Rest of Asia Pacific: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.6.1 Rest of Asia Pacific: Asia Pacific Greens Powder Market, By Product Type
9.1.1.6.2 Rest of Asia Pacific: Asia Pacific Greens Powder Market, by Distribution Channel
10. COMPANY PROFILES
10.1 Athletic Greens (USA) Inc
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Product Types and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Martin & Pleasance Wholesale Pty Ltd
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Product Types and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Iovate Health Sciences International Inc
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Product Types and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Synergy Natural Products Pty Ltd
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
10.5 WelleCo Pty Ltd
10.5.1 Key Facts
10.5.2 Business Description
10.5.3 Products and Services
10.5.4 Financial Overview
10.5.5 SWOT Analysis
10.5.6 Key Developments
11. APPENDIX
11.1 About The Insight Partners
11.2 Word Index
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. ASIA PACIFIC GREENS POWDER MARKET LANDSCAPE
4.1 Market Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Ecosystem Analysis
4.4.1 Raw Material
4.4.2 Preliminary Checks & Tests
4.4.3 Manufacturing Process:
4.4.4 Packaging:
4.4.5 Retailers
5. ASIA PACIFIC GREENS POWDER MARKET - KEY MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Preventive Healthcare Expenditure
5.1.2 Developing Interest in Weight Loss and Weight Management Product Types
5.2 Market Restraints
5.2.1 Strict Rules and Regulations for Organic Certification of Greens Food Supplements
5.3 Market Opportunities
5.3.1 Rising Demand for Greens Powder with Functional Claims
5.3.2 Surging Demand for Grass-Based Supplements
5.4 Future Trends
5.4.1 Rising Trend of Veganism Worldwide
5.5 Impact Analysis of Drivers and Restraints
6. GREENS POWDER -ASIA PACIFIC MARKET ANALYSIS
6.1 Asia Pacific Greens Powder Market Overview
7. ASIA PACIFIC GREENS POWDER MARKET ANALYSIS - BY PRODUCT TYPE
7.1 Overview
7.2 Asia Pacific Greens Powder Market, By Product Type (2022 and 2030)
7.3 Fermented Greens
7.3.1 Overview
7.3.2 Fermented Greens: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
7.4 Marine Sources
7.4.1 Overview
7.4.2 Marine Sources: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
7.5 Grass Sources
7.5.1 Overview
7.5.2 Grass Sources: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
8. ASIA PACIFIC GREENS POWDER MARKET ANALYSIS - BY DISTRIBUTION CHANNEL
8.1 Overview
8.2 Asia Pacific Greens Powder Market, By Distribution Channel (2022 and 2030)
8.3 Online Sales
8.3.1 Overview
8.3.2 Online Sales: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Offline Sales
8.4.1 Overview
8.4.2 Offline Sales: Asia Pacific Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
9. ASIA PACIFIC GREENS POWDER MARKET -COUNTRY ANALYSIS
9.1 Asia Pacific: Asia Pacific Greens Powder Market
9.1.1 Asia Pacific: Asia Pacific Greens Powder Market, by Key Country
9.1.1.1 China: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.1.1 China: Asia Pacific Greens Powder Market, By Product Type
9.1.1.1.2 China: Asia Pacific Greens Powder Market, by Distribution Channel
9.1.1.2 Japan: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.2.1 Japan: Asia Pacific Greens Powder Market, By Product Type
9.1.1.2.2 Japan: Asia Pacific Greens Powder Market, by Distribution Channel
9.1.1.3 India: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.3.1 India: Asia Pacific Greens Powder Market, by Product Type
9.1.1.3.2 India: Asia Pacific Greens Powder Market, by Distribution Channel
9.1.1.4 Australia: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.4.1 Australia: Asia Pacific Greens Powder Market, By Product Type
9.1.1.4.2 Australia: Asia Pacific Greens Powder Market, by Distribution Channel
9.1.1.5 South Korea: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.5.1 South Korea: Asia Pacific Greens Powder Market, By Product Type
9.1.1.5.2 South Korea: Asia Pacific Greens Powder Market, by Distribution Channel
9.1.1.6 Rest of Asia Pacific: Asia Pacific Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
9.1.1.6.1 Rest of Asia Pacific: Asia Pacific Greens Powder Market, By Product Type
9.1.1.6.2 Rest of Asia Pacific: Asia Pacific Greens Powder Market, by Distribution Channel
10. COMPANY PROFILES
10.1 Athletic Greens (USA) Inc
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Product Types and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Martin & Pleasance Wholesale Pty Ltd
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Product Types and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Iovate Health Sciences International Inc
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Product Types and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Synergy Natural Products Pty Ltd
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
10.5 WelleCo Pty Ltd
10.5.1 Key Facts
10.5.2 Business Description
10.5.3 Products and Services
10.5.4 Financial Overview
10.5.5 SWOT Analysis
10.5.6 Key Developments
11. APPENDIX
11.1 About The Insight Partners
11.2 Word Index
