Vitamins and Dietary Supplements in Austria

September 2016 | 45 pages | ID: V1AADDA751BEN
Euromonitor International Ltd

Abstracts

Due to the rise of more hectic lifestyles that leave little time for personal life, many Austrians are struggling to lead healthy lifestyles which include regular physical activity and healthy nutrition. While many Austrians tend to eat out or to consume ready meals due to the lack of spare time to cook meals and scratch at home, at the same time there are many consumers who are increasingly concerned about not taking in enough vitamins and other nutrients through their daily nutrition. With gre...

Euromonitor International's Vitamins and Dietary Supplements in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
  Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
  Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
  Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
  Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
  Table 6 Sales of Tonics by Positioning: % Value 2013-2016
  Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
  Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
  Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
  Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
  Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
  Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
  Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
  Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
  Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Apomedica GmbH & Co Kg in Consumer Health (austria)
Strategic Direction
Key Facts
  Summary 3 Apomedica GmbH & Co KG: Key Facts
Competitive Positioning
  Summary 4 Apomedica GmbH & Co KG: Competitive Position 2016
Bayer Austria GmbH in Consumer Health (austria)
Strategic Direction
Key Facts
  Summary 5 Bayer Austria GmbH: Key Facts
  Summary 6 Bayer Austria GmbH: Operational Indicators
Competitive Positioning
  Summary 7 Bayer Austria GmbH: Competitive Position 2016
Kwizda Pharma GmbH in Consumer Health (austria)
Strategic Direction
Key Facts
  Summary 8 Kwizda Pharma GmbH: Key Facts
  Summary 9 Kwizda Pharma GmbH: Operational Indicators
Competitive Positioning
  Summary 10 Kwizda Pharma GmbH: Competitive Position 2016
Richard Bittner AG in Consumer Health (austria)
Strategic Direction
Key Facts
  Summary 11 Richard Bittner AG: Key Facts
Competitive Positioning
  Summary 12 Richard Bittner AG: Competitive Position 2016
Executive Summary
Good Performance in Line With the Review Period
Several Factors Influence Consumer Health
High Level of Fragmentation Continues
Chemists/pharmacies Continues To Lead the Retail Distribution of Consumer Health
Future Performance Likely To Be More Moderate for Consumer Health
Key Trends and Developments
Internet Retailing Develops Into A Major Distribution Channel for Consumer Health Thanks To Changes in Regulations
Demographic Changes and Stress-related Ailments Benefit Consumer Health
Natural, Herbal/traditional and Even Vegan
Market Indicators
  Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 15 Life Expectancy at Birth 2011-2016
Market Data
  Table 16 Sales of Consumer Health by Category: Value 2011-2016
  Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
  Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
  Summary 13 OTC: Switches 2014-2016
Sources
  Summary 14 Research Sources