Sports Nutrition in Italy

September 2024 | 24 pages | ID: S67BD461637EN
Euromonitor International Ltd

Abstracts

The sports nutrition category is expected to see continued strong growth in Italy in 2024. The category’s positive performance is being supported by several factors. First and foremost, amongst these is the growing consumer interest in sporting activity. The increase in the number of people practising sport regularly translates into a greater demand for supplements and specific products that are believed to help to improve performance, promote muscle recovery and support the body during physical...

Euromonitor International's Sports Nutrition in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports Nutrition market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Sports Nutrition in Italy
Euromonitor International
September 2024

LIST OF CONTENTS AND TABLES

SPORTS NUTRITION IN ITALY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Growing interest in sporting activities contributes to the sustained growth of sports nutrition despite consumers paying higher prices
Protein powders embrace premiumisation and targeted innovation through e-commerce channels
Consumers prioritise flexibility and value over convenience, hindering RTD protein growth
PROSPECTS AND OPPORTUNITIES
Rising popularity of high protein foods could impact sports nutrition growth
Emerging sporting disciplines will fuel growth in non-protein sports nutrition with focus on energy, hydration, and recovery
Sports nutrition players can keep leveraging major events for brand awareness and market expansion
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2019-2024
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources