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Ferrero Group in Packaged Food (World)

Date: March 5, 2015
Pages: 32
Price:
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F1E2776F4F2EN
Leaflet:

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Ferrero Group in Packaged Food (World)
Ferrero has performed well with its core brands. Although the company is perhaps still too focussed on Western Europe, it has made gains in fast developing markets such as Brazil and China. An area of weakness has been the US, where the company has lost out in chocolate to Lindt, its main rival for the mass premium chocolate market. It has also lost share in spreads, due to the development of a Hershey’’s spread. The company needs bridge the gap between its premium image and affordability.

Euromonitor International’s Ferrero Group in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Evaluation
Competitive Positioning
Market Assessment
Confectionery Opportunities
Spreads Opportunities
Brand Strategy
Operations
Recommendations
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