Vitamins and Dietary Supplements in Portugal

September 2016 | 38 pages | ID: V1EF7A9ECCEEN
Euromonitor International Ltd

Abstracts

Portuguese consumers are becoming more aware of preventive and naturally-positioned healthcare products. With wider access to information and the increasing desire to feel good, more Portuguese consumers are seeking natural products, such as dietary supplements or preventive products, such as vitamins, in order to avoid illness and treatment. Although the difficult economic context over the review period negatively impacted some categories, in 2016 the more favourable environment enabled vitamin...

Euromonitor International's Vitamins and Dietary Supplements in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
  Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
  Summary 2 Multivitamins: Brand Ranking by Positioning 2016
  Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
  Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
  Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
  Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
  Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
  Table 6 Sales of Tonics by Positioning: % Value 2013-2016
  Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
  Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
  Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
  Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
  Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
  Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
  Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Laboratório Medinfar Produtos Farmacêuticos SA in Consumer Health (portugal)
Strategic Direction
Key Facts
  Summary 3 Laboratório Medinfar: Key Facts
Competitive Positioning
  Summary 4 Laboratório Medinfar: Competitive Position 2016
Novartis Farma - Produtos Farmaceuticos SA in Consumer Health (portugal)
Strategic Direction
Key Facts
  Summary 5 Novartis Farma - Produtos Farmaceuticos SA: Key Facts
Competitive Positioning
  Summary 6 Novartis Farma - Produtos Farmaceuticos SA: Competitive Position 2016
Omega Pharma Portuguesa Unipessoal Lda in Consumer Health (portugal)
Strategic Direction
Key Facts
  Summary 7 Omega Pharma Portuguesa Unipessoal Lda: Key Facts
Competitive Positioning
  Summary 8 Omega Pharma Portuguesa Unipessoal Lda: Competitive Position 2016
Pfizer Sa, Laboratórios in Consumer Health (portugal)
Strategic Direction
Key Facts
  Summary 9 Laboratórios Pfizer SA: Key Facts
Competitive Positioning
  Summary 10 Laboratórios Pfizer SA: Competitive Position 2016
Executive Summary
Consumer Health Enjoys Positive Value Growth in 2016
Health and Wellness Remains Important in Portugal, Despite Economic Constraints
Fragmentation Characterises the Consumer Health Market in 2016
Chemists/pharmacies Account for the Majority of Sales, Followed by Supermarkets
Consumer Health Is Forecast To Register Positive Growth Between 2016 and 2021
Key Trends and Developments
Consumers Remain Fairly Cautious Despite Many Positive Economic Indicators
Ongoing Trend Towards Self-medication
Consumer Health Sales Driven by the Ageing and Obesity Trends
Market Indicators
  Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 15 Life Expectancy at Birth 2011-2016
Market Data
  Table 16 Sales of Consumer Health by Category: Value 2011-2016
  Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
  Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
  Summary 11 Research Sources