Vitamins and Dietary Supplements in Serbia

Date: September 28, 2016
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: V9AB5FBC045EN
Leaflet:

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In 2016 an increased number of fortified/functional foods and beverages with added vitamins, minerals and other healthy ingredients were seen on offer in Serbia. Whilst this trend is catching up, the majority of the products are in the form of pills, tablets or mini-drinks. The category is getting a lot of support from marketing activities, but amongst the biggest influences are different sorts of blogs, websites and social media dedicated to health and wellbeing.

Euromonitor International's Vitamins and Dietary Supplements in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
  Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
  Summary 2 Multivitamins: Brand Ranking by Positioning 2016
  Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
  Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
  Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
  Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
  Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
  Table 6 Sales of Tonics by Positioning: % Value 2013-2016
  Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
  Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
  Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
  Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
  Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
  Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
  Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Calivita International in Consumer Health (serbia)
Strategic Direction
Key Facts
  Summary 3 CaliVita International: Key Facts
Competitive Positioning
  Summary 4 CaliVita International: Competitive Position 2016
Galenika Ad in Consumer Health (serbia)
Strategic Direction
Key Facts
  Summary 5 Galenika ad: Key Facts
  Summary 6 Galenika ad: Operational Indicators
Competitive Positioning
  Summary 7 Galenika ad: Competitive Position 2016
Hemofarm Ad in Consumer Health (serbia)
Strategic Direction
Key Facts
  Summary 8 Hemofarm ad: Key Facts
  Summary 9 Hemofarm ad: Operational Indicators
Competitive Positioning
  Summary 10 Hemofarm ad: Competitive Position 2016
Executive Summary
Continued Market Growth Driven by Changes in Consumer Behaviour
Effect of Austerity Measures Still Hamper Recovery of Demand
Top Players Continue To Lead, With Their Shares Slightly Increasing
Internet Is the Most Dynamic Channel in 2016
Value Growth Expected To Slow Down in the Forecast Period
Key Trends and Developments
Government Pressed To Resolve Issue of Non-unified Product Prices
Emergence of Private Label Products
Market Indicators
  Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 15 Life Expectancy at Birth 2011-2016
Market Data
  Table 16 Sales of Consumer Health by Category: Value 2011-2016
  Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 20 Penetration of Private Label by Category: % Value 2011-2016
  Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
  Summary 11 OTC: Switches 2014-2016
Sources
  Summary 12 Research Sources












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