Vitamins and Dietary Supplements in Kazakhstan

September 2016 | 33 pages | ID: VF8A51657D2EN
Euromonitor International Ltd

Abstracts

Vitamins and dietary supplements are not generally considered to be essential consumer health products and as 2016 saw many consumers in Kazakhstan suffering from decreased purchasing power after the devaluations of the exchange value of the tenge in 2014 and 2015, vitamins and dietary supplements was a consumer health category on which consumers sought to save money as their finances deteriorated.

Euromonitor International's Vitamins and Dietary Supplements in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
  Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
  Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
  Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
  Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
  Table 6 Sales of Tonics by Positioning: % Value 2013-2016
  Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
  Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
  Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
  Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
  Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
  Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
  Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Himpharm Ao in Consumer Health (kazakhstan)
Strategic Direction
Key Facts
  Summary 1 Himpharm AO: Key Facts
  Summary 2 Himpharm AO: Operational Indicators
Competitive Positioning
  Summary 3 Himpharm AO: Competitive Position 2016
Oriflame Kazakhstan Too in Consumer Health (kazakhstan)
Strategic Direction
Key Facts
  Summary 4 Oriflame Kazakhstan TOO: Key Facts
  Summary 5 Oriflame Kazakhstan TOO: Operational Indicators
Competitive Positioning
  Summary 6 Oriflame Kazakhstan TOO: Competitive Position 2016
Sanofi-aventis Kazakhstan Too in Consumer Health (kazakhstan)
Strategic Direction
Key Facts
  Summary 7 Sanofi-Kazakhstan TOO: Key Facts
  Summary 8 Sanofi-Kazakhstan TOO: Operational Indicators
Competitive Positioning
  Summary 9 Sanofi-Kazakhstan TOO: Competitive Position 2016
Unipharm Inc in Consumer Health (kazakhstan)
Strategic Direction
Key Facts
  Summary 10 Unipharm Inc: Key Facts
  Summary 11 Unipharm Inc: Operational Indicators
Competitive Positioning
  Summary 12 Unipharm Inc: Competitive Position 2016
Executive Summary
Consumer Health Generates More Stable Performance in 2016
High Demand Is Observed for Economy Consumer Health Brands
Consumer Health Is Dominated by International Manufacturers
Chemists/pharmacies Remains the Largest Distribution Channel for Consumer Health
Positive Outlook for Consumer Health Products Over the Forecast Period
Key Trends and Developments
Governmental Concerns About the Affordability of Pharmaceutical Products
Government Initiatives To Reduce the Presence of Imported Medicines
the United Consumer Health Market Between Kazakhstan, Russia, Belarus, Kyrgyzstan and Armenia
Market Indicators
  Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 15 Life Expectancy at Birth 2011-2016
Market Data
  Table 16 Sales of Consumer Health by Category: Value 2011-2016
  Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
  Summary 13 Research Sources