Vitamins and Dietary Supplements in India

September 2016 | 41 pages | ID: V6AA0B955C5EN
Euromonitor International Ltd

Abstracts

Consumption of vitamins and dietary supplements registered value growth of 13% in 2016. The growth was driven by the increased acceptance of vitamins amongst urban consumers and doctors’ focus on improving immunity and disease resistance. Furthermore, hectic lifestyles combined with rising disposable incomes, further drove sales of vitamin and dietary supplements in 2016.

Euromonitor International's Vitamins and Dietary Supplements in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
  Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
  Summary 2 Multivitamins: Brand Ranking by Positioning 2016
  Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
  Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
  Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
  Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
  Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
  Table 6 Sales of Tonics by Positioning: % Value 2013-2016
  Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
  Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
  Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
  Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
  Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
  Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
  Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Dabur India Ltd in Consumer Health (india)
Strategic Direction
Key Facts
  Summary 3 Dabur India Ltd: Key Facts
  Summary 4 Dabur India Ltd: Operational Indicators
Competitive Positioning
  Summary 5 Dabur India Ltd: Competitive Position 2016
Emami Ltd in Consumer Health (india)
Strategic Direction
Key Facts
  Summary 6 Emami Ltd: Key Facts
  Summary 7 Emami Ltd: Operational Indicators
Competitive Positioning
  Summary 8 Emami Ltd: Competitive Position 2016
GlaxoSmithKline Consumer Healthcare Ltd in Consumer Health (india)
Strategic Direction
Key Facts
  Summary 9 GlaxoSmithKline Consumer Healthcare Ltd: Key Facts
  Summary 10 GlaxoSmithKline Consumer Healthcare Ltd: Operational Indicators
Competitive Positioning
  Summary 11 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2016
Herbalife International India Pvt Ltd in Consumer Health (india)
Strategic Direction
Key Facts
  Summary 12 Herbalife International India Pvt Ltd: Key Facts
Competitive Positioning
  Summary 13 Herbalife International India Pvt Ltd: Competitive Position 2016
Himalaya Drug Co, the in Consumer Health (india)
Strategic Direction
Key Facts
  Summary 14 The Himalaya Drug Co: Key Facts
Competitive Positioning
  Summary 15 The Himalaya Drug Co: Competitive Position 2016
Executive Summary
Consumer Health Enjoys Positive Value Growth in 2016
Government Action Against A Number of Drugs Impacts OTC
Herbal/ayurvedic Players Continue To Have A Stronger Impact on Consumer Health
Chemists/pharmacies and Parapharmacies/drugstores Continue To Grow
Consumer Health Is Forecast To Register Positive Growth
Key Trends and Developments
Lack of Proper Policy Leads To Ongoing Overlapping of OTC and Rx Brands
Consumer Health Sales Are Set To Be Driven by Self-medication and A More Progressive Approach
Constant Rising Demand for Ayurvedic/herbal Option Opens Significant Opportunities
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Indicators
  Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 15 Life Expectancy at Birth 2011-2016
Market Data
  Table 16 Sales of Consumer Health by Category: Value 2011-2016
  Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 18 Sales of Consumer Health by Region: Value 2011-2016
  Table 19 Sales of Consumer Health by Region: % Value Growth 2011-2016
  Table 20 Sales of Consumer Health by Rural vs Urban: % Value 2016
  Table 21 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 22 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 23 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 24 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 25 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 26 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
  Table 27 Forecast Sales of Consumer Health by Region: Value 2016-2021
  Table 28 Forecast Sales of Consumer Health by Region: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Sources
  Summary 16 Research Sources