Vitamins and Dietary Supplements in Denmark

September 2016 | 39 pages | ID: V59C320CD9BEN
Euromonitor International Ltd

Abstracts

Backed by a strong health and wellness trend and an overall improvement in the Danish economy, vitamins and dietary supplements recorded current value growth of 2% in 2016 to approach sales of DKK1.1 billion.

Euromonitor International's Vitamins and Dietary Supplements in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
  Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
  Summary 2 Multivitamins: Brand Ranking by Positioning 2016
  Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
  Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
  Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
  Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
  Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
  Table 6 Sales of Tonics by Positioning: % Value 2013-2016
  Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
  Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
  Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
  Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
  Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
  Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
  Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Matas A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
  Summary 3 Matas A/S: Key Facts
  Summary 4 Matas A/S: Operational Indicators
Competitive Positioning
  Summary 5 Matas A/S: Competitive Position 2016
Mezina A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
  Summary 6 Mezina A/S: Key Facts
  Summary 7 Mezina A/S: Operational Indicators
Competitive Positioning
  Summary 8 Mezina A/S: Competitive Position 2016
Orifarm Generics A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
  Summary 9 Orifarm Generics A/S: Key Facts
  Summary 10 Orifarm Generics A/S: Operational Indicators
Competitive Positioning
  Summary 11 Orifarm Generics A/S: Competitive Position 2016
Orkla Care A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
  Summary 12 Orkla Care A/S: Key Facts
  Summary 13 Orkla Care A/S: Operational Indicators
Competitive Positioning
  Summary 14 Orkla Care A/S: Competitive Position 2016
Executive Summary
Consumer Health in Denmark Records Positive Growth in 2016
Growth in Internet Retailing Affects Market Trends
Market Remains Consolidated Although Some Improvement Seen for Small Players
Internet Retailing and Modern Grocery Retailers Gain Ground But Chemists/pharmacies Continues To Lead Retail Distribution
Improvement in Market Conditions To Lead To Positive Growth Over the Forecast Period
Key Trends and Developments
Growth in Internet Usage Affects Market Trends
Strong Health and Wellness Trend Boosts Consumer Health Sales
Demographic Changes Stimulate Sales in Consumer Health
Market Indicators
  Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 15 Life Expectancy at Birth 2011-2016
Market Data
  Table 16 Sales of Consumer Health by Category: Value 2011-2016
  Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
  Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
  Summary 15 OTC: Switches 2015/2016
Sources
  Summary 16 Research Sources