Vitamins and Dietary Supplements in Germany

September 2016 | 44 pages | ID: V577C8246D5EN
Euromonitor International Ltd

Abstracts

Vitamins and dietary supplements registered steady current value growth of 1% in 2016. The main factor behind this performance was the growing desire of Germans to support their general health and wellbeing or target specific issues with the help of supplements. The recurring cold and flu season in 2015 and 2016 fuelled consumer demand for health-enhancing products. Nevertheless, current value growth remained modest as many consumers attempted to lead more balanced lives, for example through a h...

Euromonitor International's Vitamins and Dietary Supplements in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
  Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
  Summary 2 Multivitamins: Brand Ranking by Positioning 2016
  Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
  Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
  Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
  Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
  Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
  Table 6 Sales of Tonics by Positioning: % Value 2013-2016
  Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
  Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
  Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
  Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
  Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
  Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
  Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Abtei Op Pharma GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
  Summary 3 Abtei OP Pharma GmbH: Key Facts
Competitive Positioning
  Summary 4 Abtei OP Pharma GmbH: Competitive Position 2016
Bayer Vital GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
  Summary 5 Bayer Vital GmbH: Key Facts
Competitive Positioning
  Summary 6 Bayer Vital GmbH: Competitive Position 2016
Boehringer Ingelheim Pharma GmbH & Co Kg in Consumer Health (germany)
Strategic Direction
Key Facts
  Summary 7 Boehringer Ingelheim Pharma GmbH & Co KG: Key Facts
  Summary 8 Boehringer Ingelheim Pharma GmbH & Co KG: Operational Indicators
Competitive Positioning
  Summary 9 Boehringer Ingelheim Pharma GmbH & Co KG: Competitive Position 2016
Dr Willmar Schwabe GmbH & Co Kg in Consumer Health (germany)
Strategic Direction
Key Facts
  Summary 10 Dr Willmar Schwabe GmbH & Co KG: Key Facts
  Summary 11 Dr Willmar Schwabe GmbH & Co KG: Operational Indicators
Competitive Positioning
  Summary 12 Dr Willmar Schwabe GmbH & Co KG: Competitive Position 2016
Mcm Klosterfrau Vertriebsgesellschaft Mbh in Consumer Health (germany)
Strategic Direction
Key Facts
  Summary 13 MCM Klosterfrau Vertriebsgesellschaft mbH: Key Facts
  Summary 14 MCM Klosterfrau Vertriebsgesellschaft mbH: Operational Indicators
Competitive Positioning
  Summary 15 MCM Klosterfrau Vertriebsgesellschaft mbH: Competitive Position 2016
Executive Summary
Steady Growth for Consumer Health in Germany in 2016
Polarisation Effects of Healthy Living
Diversification the Key To Success
Chemists/pharmacies Remains the Leading Distribution Channel
Too Many Alternatives Result in Future Value Stagnation
Key Trends and Developments
Germany's Ageing Population - An Opportunity Or A Threat To Consumer Health?
the Pros and Cons of Healthier Lifestyles
Consumer Health - Another Online Challenge
Market Indicators
  Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 15 Life Expectancy at Birth 2011-2016
Market Data
  Table 16 Sales of Consumer Health by Category: Value 2011-2016
  Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
  Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
  Summary 16 OTC: Switches 2014-2016
Sources
  Summary 17 Research Sources