Vitamins and Dietary Supplements in Colombia

Date: March 12, 2015
Pages: 51
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: V6968DDA984EN
Leaflet:

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Vitamins and dietary supplements’ marketing strategies are evolving to promote more specific benefits beyond general well-being. Vitamin C has traditionally been promoted as good to strengthen the immune system and prevent respiratory diseases, something that is recovering validity with the expansion of the Chicungunya virus in Colombia. However, other approaches are more revolutionary and also controversial. Genomma Lab launched Shot B in 2014. It is a multivitamin with on emphasis in Complex...

Euromonitor International's Vitamins and Dietary Supplements in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2014
Summary 2 Multivitamins: Brand Ranking by Positioning 2014
  Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
  Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
  Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
  Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
  Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
  Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
  Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
  Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
  Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
  Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019
GlaxoSmithKline Colombia SA in Consumer Health (colombia)
Strategic Direction
Key Facts
Summary 3 GlaxoSmithKline Colombia SA: Key Facts
Summary 4 GlaxoSmithKline Colombia SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 GlaxoSmithKline Colombia SA: Competitive Position 2014
Jgb Sa, Laboratorios in Consumer Health (colombia)
Strategic Direction
Key Facts
Summary 6 Laboratorios JGB SA: Key Facts
Summary 7 Laboratorios JGB SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Laboratorios JGB SA: Competitive Position 2014
Laboratorios La Santé SA in Consumer Health (colombia)
Strategic Direction
Key Facts
Summary 9 Laboratorios La Sante SA: Key Facts
Summary 10 Laboratorios La Sante SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Laboratorios La Sante SA: Competitive Position 2014
Procaps Sa, Laboratorios in Consumer Health (colombia)
Strategic Direction
Key Facts
Summary 12 Laboratorios Procaps SA: Key Facts
Summary 13 Laboratorios Procaps SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Laboratorios Procaps SA: Competitive Position 2014
Tecnoquímicas SA in Consumer Health (colombia)
Strategic Direction
Key Facts
Summary 15 Tecnoquímicas SA: Key Facts
Summary 16 Tecnoquímicas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Tecnoquímicas SA: Competitive Position 2014
Executive Summary
Money-back Guarantee Impacts Consumer Health
Vds and Phytotherapeutics Under Review
Active Acquisitions Environment in Colombia
Healthfood Shops Migrating To Pharmacies
Ageing Population, Sports Fans and Urbanisation Offer Opportunities
Key Trends and Developments
OTC and Vds Regulation and Advertising in the Spotlight
Approach To Health Takes Elements of Other Industries
Convenience and Dosing Claims Shape Market
Rural Compared With Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Indicators
  Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  Table 12 Life Expectancy at Birth 2009-2014
Market Data
  Table 13 Sales of Consumer Health by Category: Value 2009-2014
  Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
  Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
  Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
  Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  Table 18 Distribution of Consumer Health by Format: % Value 2009-2014
  Table 19 Distribution of Consumer Health by Format and Category: % Value 2014
  Table 20 Forecast Sales of Consumer Health by Category: Value 2014-2019
  Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 18 OTC: Switches 2012
Summary 19 OTC: Switches 2013-2014
Definitions
Sources
Summary 20 Research Sources
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