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Vitamins and Dietary Supplements in Cameroon

Date: May 7, 2015
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: VFE8EB36F4FEN
Leaflet:

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Vitamins and Dietary Supplements in Cameroon
The quest for superior longevity and performance boosted consumer awareness of vitamins and dietary supplements towards the end of the review period, driving growth in the category. Consumer awareness is at its peak as Cameroonian people are beginning to pay closer attention to their health. In addition, stronger purchasing power is boosting interest in the products offered by direct sellers. As a result, Cameroon’s consumers are increasingly willing to spend money on non-essential goods and...

Euromonitor International's Vitamins and Dietary Supplements in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
  Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
  Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
  Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
  Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
  Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
  Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
  Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
  Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
  Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019
Executive Summary
Consumer Health Maintains Strong Performance in 2014
Increasing Disposable Incomes Drive Preventive Health Care
International Brands Start A New Trend of Outdoor Advertising
Independent Chemists/pharmacies Remains the Leading Distribution Channel
Forecast Performance Expected To Be Positive
Key Trends and Developments
Advertising To Large Urban Populations To Drive Future Innovation
Rising Fuel Prices Do Not Affect Unit Prices in Consumer Health
Consumers Continue To Sustain the Self-medication Trend
Market Indicators
  Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  Table 12 Life Expectancy at Birth 2009-2014
Market Data
  Table 13 Sales of Consumer Health by Category: Value 2009-2014
  Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
  Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
  Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
  Table 17 Distribution of Consumer Health by Format: % Value 2009-2014
  Table 18 Distribution of Consumer Health by Format and Category: % Value 2014
  Table 19 Forecast Sales of Consumer Health by Category: Value 2014-2019
  Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
  Summary 1 Research Sources
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