Herbal/Traditional Products in Kenya

January 2024 | 22 pages | ID: HAEA92C9A81EN
Euromonitor International Ltd

Abstracts

Despite the increased use of systemic medication, herbal/traditional products are popular among Kenyans and are available through both formal and informal channels. In some instances, herbal/traditional products are perceived as more effective than pharmaceutical products purchased from pharmacies. In Kenya, there are over 40 tribes and each community has its own traditional treatments that have been utilised for generations. For instance, the Maasai community offers a unique tree stem believed...

Euromonitor International's Herbal/Traditional Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Herbal/Traditional Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Herbal/Traditional Products in Kenya
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

HERBAL/TRADITIONAL PRODUCTS IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Herbal treatments are to occupy an important place among Kenyans
Industry shifts towards greater regulation of herbal products
Pricing differences influence the purchasing decision
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Cultural trends may prove to be a limitation to category growth
Social media is a vital tool in promoting herbal and traditional products
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products: Value 2018-2023
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
Table 15 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources