Herbal/Traditional Products in Kenya

Date: October 26, 2017
Pages: 17
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: HAEA92C9A81EN
Leaflet:

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Local herbal firms continue to invest in consumer awareness campaigns and educational talks through television, billboards and radio to promote their products. Increased access to information, as well as growing doctor recommendations for herbal products, has promoted consumer confidence, thus fuelling value and volume growth.

Euromonitor International's Herbal/Traditional Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Product Awareness and Improved Packaging Promotes Local Herbal Products
Direct Selling Leads Distribution of International Brands
Doubts Over Herbal Ingredients Limiting Sales
Competitive Landscape
Well-packaged Herbal Products Continue To Flood the Market
Category Data
  Table 1 Sales of Herbal/Traditional Products: Value 2012-2017
  Table 2 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  Table 5 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
  Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Executive Summary
Consumer Health Sales Continue To Grow in 2017
Changing Consumer Lifestyles Influencing Consumer Health
GlaxoSmithKline East Africa Continues To Lead Market in 2017
Chemists/pharmacies Continue To Dominate Distribution
Positive Growth Expected for Consumer Health in Kenya
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  Table 8 Life Expectancy at Birth 2012-2017
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2012-2017
  Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
  Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
  Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
  Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
  Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
  Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
  Summary 1 Research Sources
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