Herbal/Traditional Products in Kenya

Date: November 17, 2015
Pages: 19
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Local players pushed sales of herbal/traditional products towards the end of the review period by developing active consumer educational and promotional campaigns through television, billboards and radio advertising to create higher awareness of their products. Increased access to information as well as growing recommendations from doctors for the use of herbal products has promoted consumer confidence, encouraging value and volume growth.

Euromonitor International's Herbal/Traditional Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids Products, Herbal/Traditional Tonics and Bottled Nutritive Drinks, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Herbal/Traditional Products: Value 2010-2015
  Table 2 Sales of Herbal/Traditional Products: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2011-2015
  Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2012-2015
  Table 5 Forecast Sales of Herbal/Traditional Products: Value 2015-2020
  Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Executive Summary
Consumer Health Records Positive Growth in 2015
Growing Young Population Remains A Key Growth Driver
GlaxoSmithKline Continues To Lead Consumer Health
Chemists/pharmacies Remains the Largest Distribution Channel
Strong Growth Expected During the Forecast Period
Key Trends and Developments
Kenya's Emerging Health and Wellness Culture
Government's Role in Sustainable Healthcare in Kenya
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  Table 8 Life Expectancy at Birth 2010-2015
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2010-2015
  Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
  Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
  Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
  Table 13 Distribution of Consumer Health by Format: % Value 2010-2015
  Table 14 Distribution of Consumer Health by Format and Category: % Value 2015
  Table 15 Forecast Sales of Consumer Health by Category: Value 2015-2020
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
  Summary 1 Research Sources
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