Paediatric Consumer Health in Nigeria

January 2024 | 24 pages | ID: P576EF29098EN
Euromonitor International Ltd

Abstracts

Sales of paediatric consumer health products are driven by parents being inclined to invest more to secure the best medication for their children, especially for infants. In this context, imported brands hold greater appeal as they are often perceived to offer superior quality and efficacy. Nevertheless, certain local brands have established a significant presence in the paediatric sector, primarily targeting consumers with lower income profiles.

Euromonitor International's Paediatric Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Paediatric Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Paediatric Consumer Health in Nigeria
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

PAEDIATRIC CONSUMER HEALTH IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Parents are increasingly willing to invest more in their children’s health
Increasing prevalence of paediatric diseases and air pollution drive growth
Medical professionals play an important role in the purchase decision
PROSPECTS AND OPPORTUNITIES
High birth rates represent strong growth opportunities over the forecast period
Vitamins set to record notable growth over the forecast period
Brands adapt to local consumers demands for smaller pack formats
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN NIGERIA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources