Snacks in Singapore
Snacks is set to maintain retail current value growth in Singapore in 2024, as price rises and premiumisation will continue to drive value increases across all the main snacks categories. Meanwhile, price rises and the high cost of living are expected to limit retail volume growth. Although all the main snacks categories are anticipated to maintain positive retail volume performances in Singapore in 2024, growth rates are set to be minimal, and strong variations in performances are expected acro...
Euromonitor International's Snacks in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Snacks in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Snacks in Singapore
Euromonitor International
July 2024
LIST OF CONTENTS AND TABLES
SNACKS IN SINGAPORE
EXECUTIVE SUMMARY
Snacks in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2019-2024
Table 2 Sales of Snacks by Category: Value 2019-2024
Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Snacks by Format: % Value 2019-2024
Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Chocolate confectionery sees sluggish retail volume growth, but rising prices drive up value growth
Chocolate confectionery players expand their portfolios to increase their growth potential
Shifts in distribution channel as consumer preferences change
PROSPECTS AND OPPORTUNITIES
Flavour innovations set to drive impulse purchases
Health and wellness trend likely to be a growth driver in the forecast period
Plant-based chocolate confectionery offers growth potential
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029
SUGAR CONFECTIONERY IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Tough competition amidst negligible retail volume growth in sugar confectionery
Flavour innovations expected to continue driving growth in pastilles, gummies, jellies and chews
Health and wellness trend pushing the popularity of healthier options
PROSPECTS AND OPPORTUNITIES
Players in sugar confectionery likely to focus on value growth, with limited volume growth expected
Continued rivalry between the leading players in mints and medicated confectionery
Sales through retail e-commerce set to continue growing
CATEGORY DATA
Summary 2 Other Sugar Confectionery by Product Type: 2024
Table 25 Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 26 Sales of Sugar Confectionery by Category: Value 2019-2024
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Table 29 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
Table 32 Distribution of Sugar Confectionery by Format: % Value 2019-2024
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return to slight volume growth as unit price growth slows
Indulgence continues to drive flavour innovation in sweet biscuits
Nature Valley continues to lead snack bars amidst intensifying competition
PROSPECTS AND OPPORTUNITIES
Sweet biscuits, snack bars and fruit snacks set to see positive volume growth as consumer confidence recovers
Health and wellness trend set to drive a move towards healthier snacking options
More chocolate confectionery players set to expand their portfolios to include sweet biscuits amidst stagnant volumes
CATEGORY DATA
Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
Table 43 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
Table 45 NBO Company Shares of Snack Bars: % Value 2020-2024
Table 46 LBN Brand Shares of Snack Bars: % Value 2021-2024
Table 47 NBO Company Shares of Fruit Snacks: % Value 2020-2024
Table 48 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
Table 50 Distribution of Sweet Biscuits by Format: % Value 2019-2024
Table 51 Distribution of Snack Bars by Format: % Value 2019-2024
Table 52 Distribution of Fruit Snacks by Format: % Value 2019-2024
Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029
ICE CREAM IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Unit price growth continues to adversely impact volume consumption
Plant-based ice cream expected to remain a niche category
Indulgence continues to drive new flavour innovation in ice cream
PROSPECTS AND OPPORTUNITIES
Greater focus on value growth than volume growth as brands attempt to sustain profits
Balancing indulgence and healthier snacking through portion control
Brand collaborations to target a wider audience, especially children
CATEGORY DATA
Table 57 Sales of Ice Cream by Category: Volume 2019-2024
Table 58 Sales of Ice Cream by Category: Value 2019-2024
Table 59 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 60 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 62 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 63 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 64 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 69 Distribution of Ice Cream by Format: % Value 2019-2024
Table 70 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 71 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
SAVOURY SNACKS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Minimal retail volume growth in savoury snacks amidst poor consumer sentiment
Greater brand collaborations and cross-category expansion expected to strengthen brand presence
Potato chips continues to see flavour innovation
PROSPECTS AND OPPORTUNITIES
Increased interest in healthier savoury snacks as consumers are more mindful in their snacking choices
Demand for familiar flavours with a twist expected to contribute to growth in savoury snacks
Private label focuses on premium products to appeal to consumers
CATEGORY DATA
Summary 3 Other Savoury Snacks by Product Type: 2024
Table 74 Sales of Savoury Snacks by Category: Volume 2019-2024
Table 75 Sales of Savoury Snacks by Category: Value 2019-2024
Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 77 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Savoury Snacks: % Value 2020-2024
Table 79 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
Table 80 Distribution of Savoury Snacks by Format: % Value 2019-2024
Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
Table 82 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029
Euromonitor International
July 2024
LIST OF CONTENTS AND TABLES
SNACKS IN SINGAPORE
EXECUTIVE SUMMARY
Snacks in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2019-2024
Table 2 Sales of Snacks by Category: Value 2019-2024
Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Snacks by Format: % Value 2019-2024
Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Chocolate confectionery sees sluggish retail volume growth, but rising prices drive up value growth
Chocolate confectionery players expand their portfolios to increase their growth potential
Shifts in distribution channel as consumer preferences change
PROSPECTS AND OPPORTUNITIES
Flavour innovations set to drive impulse purchases
Health and wellness trend likely to be a growth driver in the forecast period
Plant-based chocolate confectionery offers growth potential
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029
SUGAR CONFECTIONERY IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Tough competition amidst negligible retail volume growth in sugar confectionery
Flavour innovations expected to continue driving growth in pastilles, gummies, jellies and chews
Health and wellness trend pushing the popularity of healthier options
PROSPECTS AND OPPORTUNITIES
Players in sugar confectionery likely to focus on value growth, with limited volume growth expected
Continued rivalry between the leading players in mints and medicated confectionery
Sales through retail e-commerce set to continue growing
CATEGORY DATA
Summary 2 Other Sugar Confectionery by Product Type: 2024
Table 25 Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 26 Sales of Sugar Confectionery by Category: Value 2019-2024
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Table 29 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
Table 32 Distribution of Sugar Confectionery by Format: % Value 2019-2024
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return to slight volume growth as unit price growth slows
Indulgence continues to drive flavour innovation in sweet biscuits
Nature Valley continues to lead snack bars amidst intensifying competition
PROSPECTS AND OPPORTUNITIES
Sweet biscuits, snack bars and fruit snacks set to see positive volume growth as consumer confidence recovers
Health and wellness trend set to drive a move towards healthier snacking options
More chocolate confectionery players set to expand their portfolios to include sweet biscuits amidst stagnant volumes
CATEGORY DATA
Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
Table 43 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
Table 45 NBO Company Shares of Snack Bars: % Value 2020-2024
Table 46 LBN Brand Shares of Snack Bars: % Value 2021-2024
Table 47 NBO Company Shares of Fruit Snacks: % Value 2020-2024
Table 48 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
Table 50 Distribution of Sweet Biscuits by Format: % Value 2019-2024
Table 51 Distribution of Snack Bars by Format: % Value 2019-2024
Table 52 Distribution of Fruit Snacks by Format: % Value 2019-2024
Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029
ICE CREAM IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Unit price growth continues to adversely impact volume consumption
Plant-based ice cream expected to remain a niche category
Indulgence continues to drive new flavour innovation in ice cream
PROSPECTS AND OPPORTUNITIES
Greater focus on value growth than volume growth as brands attempt to sustain profits
Balancing indulgence and healthier snacking through portion control
Brand collaborations to target a wider audience, especially children
CATEGORY DATA
Table 57 Sales of Ice Cream by Category: Volume 2019-2024
Table 58 Sales of Ice Cream by Category: Value 2019-2024
Table 59 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 60 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 62 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 63 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 64 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 69 Distribution of Ice Cream by Format: % Value 2019-2024
Table 70 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 71 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
SAVOURY SNACKS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Minimal retail volume growth in savoury snacks amidst poor consumer sentiment
Greater brand collaborations and cross-category expansion expected to strengthen brand presence
Potato chips continues to see flavour innovation
PROSPECTS AND OPPORTUNITIES
Increased interest in healthier savoury snacks as consumers are more mindful in their snacking choices
Demand for familiar flavours with a twist expected to contribute to growth in savoury snacks
Private label focuses on premium products to appeal to consumers
CATEGORY DATA
Summary 3 Other Savoury Snacks by Product Type: 2024
Table 74 Sales of Savoury Snacks by Category: Volume 2019-2024
Table 75 Sales of Savoury Snacks by Category: Value 2019-2024
Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 77 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Savoury Snacks: % Value 2020-2024
Table 79 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
Table 80 Distribution of Savoury Snacks by Format: % Value 2019-2024
Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
Table 82 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029
