Rtds in Guatemala
Cervecer?a Centroamericana SA successfully launched its Karma brand of spirit-based RTDs during the review period. The brand has taken advantage of its lower price positioning (GTQ5 per 350ml unit), a strong distribution reach in modern, traditional and on-trade channels to establish a strong position in the market. The brand has also been backed by a robust marketing campaign which accompanied the launch of the brand. The brand saw a very successful launch with a high acceptance of the product...
Euromonitor International's RTDs in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's RTDs in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTDs market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RTDS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cervecer?a Centroamericana provides a boost to sales of RTDs with new Karma brand
Hard seltzers looking to appeal to consumers of RTDs with a “better for you” positioning
Spirit-based RTDs dominating sales
PROSPECTS AND OPPORTUNITIES
RTDs becoming trendy with growth set to be backed by new product development
Democratisation of spirit-based RTDs expected to support strong growth
Young adults key to the growth of RTDs
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2017-2022
Table 2 Sales of RTDs by Category: Total Value 2017-2022
Table 3 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 4 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 10 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 11 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 12 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 13 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cervecer?a Centroamericana provides a boost to sales of RTDs with new Karma brand
Hard seltzers looking to appeal to consumers of RTDs with a “better for you” positioning
Spirit-based RTDs dominating sales
PROSPECTS AND OPPORTUNITIES
RTDs becoming trendy with growth set to be backed by new product development
Democratisation of spirit-based RTDs expected to support strong growth
Young adults key to the growth of RTDs
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2017-2022
Table 2 Sales of RTDs by Category: Total Value 2017-2022
Table 3 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 4 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 10 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 11 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 12 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 13 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources