Heinz Co in Packaged Food (World)

Date: December 23, 2011
Pages: 38
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H18C33992FFEN

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Heinz has shifted its focus to the emerging markets, culling its manufacturing network in the mature markets and investing in emerging market players, Foodstar in China, and acquiring the Quero brand in Brazil. In the mature markets, it is focused on offering entry level price points, in an effort to lure shoppers back from private label. The company has through its recent investments an opportunity to build on the new platform on China and Brazil to roll out more products from its portfolio.

Euromonitor International’s Heinz Co in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Heinz Co in Packaged Food (World)
Euromonitor International
December 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Sauces, Dressings and Condiments
Canned/Preserved Food
Frozen Processed Food
Baby Food
Brand Strategy
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