Dairy Market in India 2014
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Netscribes’ latest market research report titled Dairy Market in India 2014 covers a wide spectrum of concerns in the dairy industry and identifies several factors impacting the sale of dairy products in India. The report provides a snapshot of the Indian dairy industry which has witnessed several changes post ‘Operation Flood’ era. Dairy sector witnessed spectacular growth during 1971 and 1996 primarily due to integrated cooperative dairy development programmes conducted by the National Dairy Development Board (NDDB). Moreover, after 1991, due to liberalization and delicensing, private sector also started entering the market, which further accelerated its growth. The report also discusses the opportunities and strengths of the dairy market, and provides an insight into the competitive landscape. Major players of the Indian dairy market include Gujarat Cooperative Milk Marketing Federation (Amul), Mother Dairy, Nestle India, Britannia Industries, Hatsun Agro and Heritage Foods, among others. In addition to this, a number of regional players have also entered the market in the past few years, thereby making the market more competitive in nature.
In India, cooperatives hold a large share of the organized dairy market, although some small regional entities have managed to secure their presence in recent years. With the rise in disposable incomes of Indian consumers, there has been heightened interest in high protein diets. With entities paying attention to this segment, the sector is set to grow further over the years. Rapid urbanization and subsequent inclination of consumers towards packaged food products as well as aggressive marketing campaigns by all the players to break the product clutter are other eminent factors that have led to considerable growth in this sector. The report also identifies a few pain points within the industry that pose obstacles to future growth, including poor supply chain, inefficient distribution facility and rise in packaging costs.
For dairy products, quality standards laid by FSSAI have to be followed by the industry players. Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable to the dairy category as well.
Netscribes’ latest market research report titled Dairy Market in India 2014 covers a wide spectrum of concerns in the dairy industry and identifies several factors impacting the sale of dairy products in India. The report provides a snapshot of the Indian dairy industry which has witnessed several changes post ‘Operation Flood’ era. Dairy sector witnessed spectacular growth during 1971 and 1996 primarily due to integrated cooperative dairy development programmes conducted by the National Dairy Development Board (NDDB). Moreover, after 1991, due to liberalization and delicensing, private sector also started entering the market, which further accelerated its growth. The report also discusses the opportunities and strengths of the dairy market, and provides an insight into the competitive landscape. Major players of the Indian dairy market include Gujarat Cooperative Milk Marketing Federation (Amul), Mother Dairy, Nestle India, Britannia Industries, Hatsun Agro and Heritage Foods, among others. In addition to this, a number of regional players have also entered the market in the past few years, thereby making the market more competitive in nature.
In India, cooperatives hold a large share of the organized dairy market, although some small regional entities have managed to secure their presence in recent years. With the rise in disposable incomes of Indian consumers, there has been heightened interest in high protein diets. With entities paying attention to this segment, the sector is set to grow further over the years. Rapid urbanization and subsequent inclination of consumers towards packaged food products as well as aggressive marketing campaigns by all the players to break the product clutter are other eminent factors that have led to considerable growth in this sector. The report also identifies a few pain points within the industry that pose obstacles to future growth, including poor supply chain, inefficient distribution facility and rise in packaging costs.
For dairy products, quality standards laid by FSSAI have to be followed by the industry players. Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable to the dairy category as well.
Slide 1: Executive Summary
MACROECONOMIC INDICATORS
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jun 2013 – Nov 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
INTRODUCTION
Slide 5: Indian dairy industry – Timeline
MARKET OVERVIEW
Slide 6: Global Dairy Market – Overview, Consumption share of milk (2012), Country Ranks – Milk production-wise (2011), Change in Global Protein Consumption (1991-2011)
Slide 7-11: Indian Dairy Market – Overview, Market Size & Growth (2012-2020e), India's share in global milk production (2012), Production Volume – Milk (2007-08 – 2012-13), Major Milk Producing Indian States (2012), Milk Producers Share (2012), Market Segmentation (2012), India’s Milk Product Mix, Value Chain Analysis
MARKET SEGMENTATION
Slide 12-14: Dairy Market Segmentation – Co-operatives and Private Dairies (2012), Rural and Urban (2012), Liquid Milk and Other Forms (2011), Regular Milk and Premium Products (2012)
CONSUMER INSIGHTS
Slide 15-24: Consumer Insights (2014)
EXIM
Slide 25: Import of Whole Milk– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Skimmed Milk– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 26: Import of Milk Food for Babies– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Yoghurt– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 27: Import of Butter Milk– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Butter– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 28: Import of Ghee– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Fresh Cheese– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 29: Import of Processed Cheese– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Milk for Babies– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 30: Export of Whole Milk – Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Skimmed Milk – Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 31: Export of Milk Food for Babies– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Yoghurt– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 32: Export of Butter Milk– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Butter– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 33: Export of Ghee– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Fresh Cheese– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 34: Export of Processed Cheese– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Milk for Babies– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 35: Export of Dairy Spreads– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Condensed Milk– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
DRIVERS & CHALLENGES
Slide 36: Drivers and Challenges – Summary
Slide 37-45: Drivers
Slide 46-50: Challenges
GOVERNMENT RULES & POLICIES
Slide 51: Government Rules & Policies – Summary
Slide 52: Food Safety and Standards Act 2006, Food Safety and Standards (Licensing And Registration Of Food Businesses) Regulations 2011
Slide 53: Food Safety And Standards (Contaminants, Toxins And Residues) Regulations, 2011, Food Safety And Standards (Packaging and Labeling) Regulations, 2011
Slide 54: Food Safety And Standards (Food Products Standards And Food Additives) Regulations, 2011, Food Safety And Standards (Prohibition And Restrictions On Sales) Regulations, 2011
Slide 55: Government Policies
GOVERNMENT PARTICIPATION
Slide 56: Government Participation – Summary
Slide 57: Fiscal Incentives for Food Processing Sector
Slide 58: Other Initiatives
Slide 59: Dairy Development Programmes
Slide 60: National Dairy Plan
TRENDS
Slide 61: Key Trends – Summary
Slide 62-68: Major Trends in the Market
COMPETITIVE LANDSCAPE
Slide 69: Porter’s Five Forces Analysis
Slide 70: Competitive Benchmarking, Public Trading Comparables (2013)
Slide 71-73: Competitive Benchmarking, Key Ratios of Top 3 Companies – Operational Basis (FY 2012)
Slide 74: Competitive Benchmarking, Key Ratios of Top 3 Companies – Financial Basis (FY 2012)
Slide 75-109: Major Public Players
Slide 110-127: Major Private Players
STRATEGIC RECOMMENDATION
Slide 128: Strategies
Slide 128: Miscellaneous
APPENDIX
Slide 129: Key Ratios Description
Slide 130: Sources of Information
MACROECONOMIC INDICATORS
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jun 2013 – Nov 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
INTRODUCTION
Slide 5: Indian dairy industry – Timeline
MARKET OVERVIEW
Slide 6: Global Dairy Market – Overview, Consumption share of milk (2012), Country Ranks – Milk production-wise (2011), Change in Global Protein Consumption (1991-2011)
Slide 7-11: Indian Dairy Market – Overview, Market Size & Growth (2012-2020e), India's share in global milk production (2012), Production Volume – Milk (2007-08 – 2012-13), Major Milk Producing Indian States (2012), Milk Producers Share (2012), Market Segmentation (2012), India’s Milk Product Mix, Value Chain Analysis
MARKET SEGMENTATION
Slide 12-14: Dairy Market Segmentation – Co-operatives and Private Dairies (2012), Rural and Urban (2012), Liquid Milk and Other Forms (2011), Regular Milk and Premium Products (2012)
CONSUMER INSIGHTS
Slide 15-24: Consumer Insights (2014)
EXIM
Slide 25: Import of Whole Milk– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Skimmed Milk– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 26: Import of Milk Food for Babies– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Yoghurt– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 27: Import of Butter Milk– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Butter– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 28: Import of Ghee– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Fresh Cheese– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 29: Import of Processed Cheese– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Milk for Babies– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 30: Export of Whole Milk – Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Skimmed Milk – Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 31: Export of Milk Food for Babies– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Yoghurt– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 32: Export of Butter Milk– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Butter– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 33: Export of Ghee– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Fresh Cheese– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 34: Export of Processed Cheese– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Milk for Babies– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 35: Export of Dairy Spreads– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Condensed Milk– Overview, Size [Value-Wise; 20010-11 – 2013-14(Apr-Sep) Volume-Wise; 20010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
DRIVERS & CHALLENGES
Slide 36: Drivers and Challenges – Summary
Slide 37-45: Drivers
Slide 46-50: Challenges
GOVERNMENT RULES & POLICIES
Slide 51: Government Rules & Policies – Summary
Slide 52: Food Safety and Standards Act 2006, Food Safety and Standards (Licensing And Registration Of Food Businesses) Regulations 2011
Slide 53: Food Safety And Standards (Contaminants, Toxins And Residues) Regulations, 2011, Food Safety And Standards (Packaging and Labeling) Regulations, 2011
Slide 54: Food Safety And Standards (Food Products Standards And Food Additives) Regulations, 2011, Food Safety And Standards (Prohibition And Restrictions On Sales) Regulations, 2011
Slide 55: Government Policies
GOVERNMENT PARTICIPATION
Slide 56: Government Participation – Summary
Slide 57: Fiscal Incentives for Food Processing Sector
Slide 58: Other Initiatives
Slide 59: Dairy Development Programmes
Slide 60: National Dairy Plan
TRENDS
Slide 61: Key Trends – Summary
Slide 62-68: Major Trends in the Market
COMPETITIVE LANDSCAPE
Slide 69: Porter’s Five Forces Analysis
Slide 70: Competitive Benchmarking, Public Trading Comparables (2013)
Slide 71-73: Competitive Benchmarking, Key Ratios of Top 3 Companies – Operational Basis (FY 2012)
Slide 74: Competitive Benchmarking, Key Ratios of Top 3 Companies – Financial Basis (FY 2012)
Slide 75-109: Major Public Players
Slide 110-127: Major Private Players
STRATEGIC RECOMMENDATION
Slide 128: Strategies
Slide 128: Miscellaneous
APPENDIX
Slide 129: Key Ratios Description
Slide 130: Sources of Information
Global Market – Overview:
- Consumption of protein based fooditems are witnessing upward trend inthe global market
- Milk and other dairy products hold animportant position in normal diet andits consumption is also growing rapidly
Indian Market – Overview:
- Indian dairy industry is huge and has gained substantial growth momentum in the last few years
- Dairy products have gained popularity amongst consumers due to various factors such as increasingincome levels, hectic lifestyle and convenience associated with its consumption
- Being the world’s largest producer and consumer of dairy products, India represents one of the most lucrative dairymarkets
- In comparison to other products such as wheat and rice, milk penetration amongst consumers is ~99%
