United States Packaged Salads Market, By Product (Vegetarian, Non-Vegetarian), By Type (Packaged Greens, Packaged Kits), By Distribution Channel (Offline, Online), By Region, Competition, Forecast & Opportunities, 2020-2030F
Market Overview
The United States packaged salads market was valued at USD 6.52 billion in 2024 and is expected to reach USD 7.70 billion by 2030, growing at a CAGR of 2.8% during the forecast period. This growth is driven by the rising demand for convenient, nutritious, and ready-to-eat meal solutions. As consumers increasingly adopt healthier lifestyles, packaged salads have emerged as a preferred choice for quick meals and snacks. The availability of pre-washed, pre-cut vegetables and protein-rich add-ons meets both time-saving and dietary needs, making these products especially popular among working professionals, students, and health-conscious individuals.
Key Market Drivers
Increasing Demand for Convenience and Healthy Eating Options
The rising inclination toward convenient and nutritious food choices is a key driver of the U.S. packaged salads market. Consumers with busy schedules are seeking ready-to-eat solutions that offer health benefits without the need for meal preparation. Packaged salads cater to this need by providing a quick, nutritious option enriched with fresh vegetables and protein additions such as grilled chicken or plant-based alternatives. According to recent data, 73% of U.S. consumers purchase packaged salads for convenience, while 55% prioritize health benefits. Additionally, the growing popularity of clean-label and organic salads is further stimulating demand as consumers opt for minimally processed, preservative-free food products.
Key Market Challenges
Short Shelf Life and Perishability of Fresh Produce
A critical challenge in the packaged salads market is the limited shelf life of fresh produce, which is prone to spoilage and quality degradation. The absence of artificial preservatives, combined with the delicate nature of leafy greens, makes these products highly perishable. Maintaining product freshness across the supply chain requires robust cold chain logistics, increasing operational complexity and costs. Even with advancements such as modified atmosphere packaging (MAP), retailers often experience elevated levels of waste due to unsold expired products. This issue discourages bulk buying among consumers and requires ongoing investment in preservation and logistics innovation to minimize spoilage and waste.
Key Market Trends
Rise of Organic and Clean-Label Products
A major trend shaping the U.S. packaged salads market is the growing consumer demand for organic and clean-label offerings. Health-focused buyers are paying closer attention to product ingredients, favoring salads made without artificial preservatives, pesticides, or synthetic chemicals. This has driven growth in organic packaged salads as consumers become more concerned about food safety, sustainability, and nutritional quality. Manufacturers are adapting by securing organic certifications, using non-GMO ingredients, and emphasizing transparency in sourcing. Furthermore, clean-label claims and minimal processing have become key differentiators, particularly among millennial and Gen Z consumers who value natural, wholesome food choices.
Key Market Players
BrightFarms, Inc.
Dole Food Company, Inc.
Earthbound Farm
Eat Smart (Curation Foods)
Missionero
Gotham Greens Holdings, PBC
Mann Packaging Co., Inc.
Bonduelle
Fresh Express, Inc.
VegPro Intenational, Inc.
Report Scope:
In this report, the United States packaged salads market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
United States Packaged Salads Market, By Product:
Company Profiles: Detailed analysis of the major companies presents in the United States packaged salads market.
Available Customizations:
United States packaged salads market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
The United States packaged salads market was valued at USD 6.52 billion in 2024 and is expected to reach USD 7.70 billion by 2030, growing at a CAGR of 2.8% during the forecast period. This growth is driven by the rising demand for convenient, nutritious, and ready-to-eat meal solutions. As consumers increasingly adopt healthier lifestyles, packaged salads have emerged as a preferred choice for quick meals and snacks. The availability of pre-washed, pre-cut vegetables and protein-rich add-ons meets both time-saving and dietary needs, making these products especially popular among working professionals, students, and health-conscious individuals.
Key Market Drivers
Increasing Demand for Convenience and Healthy Eating Options
The rising inclination toward convenient and nutritious food choices is a key driver of the U.S. packaged salads market. Consumers with busy schedules are seeking ready-to-eat solutions that offer health benefits without the need for meal preparation. Packaged salads cater to this need by providing a quick, nutritious option enriched with fresh vegetables and protein additions such as grilled chicken or plant-based alternatives. According to recent data, 73% of U.S. consumers purchase packaged salads for convenience, while 55% prioritize health benefits. Additionally, the growing popularity of clean-label and organic salads is further stimulating demand as consumers opt for minimally processed, preservative-free food products.
Key Market Challenges
Short Shelf Life and Perishability of Fresh Produce
A critical challenge in the packaged salads market is the limited shelf life of fresh produce, which is prone to spoilage and quality degradation. The absence of artificial preservatives, combined with the delicate nature of leafy greens, makes these products highly perishable. Maintaining product freshness across the supply chain requires robust cold chain logistics, increasing operational complexity and costs. Even with advancements such as modified atmosphere packaging (MAP), retailers often experience elevated levels of waste due to unsold expired products. This issue discourages bulk buying among consumers and requires ongoing investment in preservation and logistics innovation to minimize spoilage and waste.
Key Market Trends
Rise of Organic and Clean-Label Products
A major trend shaping the U.S. packaged salads market is the growing consumer demand for organic and clean-label offerings. Health-focused buyers are paying closer attention to product ingredients, favoring salads made without artificial preservatives, pesticides, or synthetic chemicals. This has driven growth in organic packaged salads as consumers become more concerned about food safety, sustainability, and nutritional quality. Manufacturers are adapting by securing organic certifications, using non-GMO ingredients, and emphasizing transparency in sourcing. Furthermore, clean-label claims and minimal processing have become key differentiators, particularly among millennial and Gen Z consumers who value natural, wholesome food choices.
Key Market Players
BrightFarms, Inc.
Dole Food Company, Inc.
Earthbound Farm
Eat Smart (Curation Foods)
Missionero
Gotham Greens Holdings, PBC
Mann Packaging Co., Inc.
Bonduelle
Fresh Express, Inc.
VegPro Intenational, Inc.
Report Scope:
In this report, the United States packaged salads market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
United States Packaged Salads Market, By Product:
- Vegetarian
- Non-Vegetarian
- Packaged Greens
- Packaged Kits
- Online
- Offline
- South
- Midwest
- West
- Northeast
Company Profiles: Detailed analysis of the major companies presents in the United States packaged salads market.
Available Customizations:
United States packaged salads market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
1. INTRODUCTION
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. UNITED STATES PACKAGED SALADS MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Market Share Analysis (Vegetarian, Non-Vegetarian)
5.2.2. By Type Market Share Analysis (Packaged Greens, Packaged Kits)
5.2.3. By Distribution Channel Market Share Analysis (Offline, Online)
5.2.4. By Regional Market Share Analysis
5.2.4.1. South Market Share Analysis
5.2.4.2. Midwest Market Share Analysis
5.2.4.3. Northeast Market Share Analysis
5.2.4.4. West Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. United States Packaged Salads Market Mapping & Opportunity Assessment
5.3.1. By Product Market Mapping & Opportunity Assessment
5.3.2. By Type Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. UNITED STATES PACKAGED VEGETARIAN SALADS MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
7. UNITED STATES PACKAGED NON-VEGETARIAN SALADS MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
8. MARKET DYNAMICS
8.1. Drivers
8.2. Challenges
9. MARKET TRENDS & DEVELOPMENTS
9.1. Merger & Acquisition (If Any)
9.2. Product Launches (If Any)
9.3. Recent Developments
10. PORTERS FIVE FORCES ANALYSIS
10.1. Competition in the Industry
10.2. Potential of New Entrants
10.3. Power of Suppliers
10.4. Power of Customers
10.5. Threat of Substitute Products
11. UNITED STATES ECONOMIC PROFILE
12. POLICY AND REGULATORY LANDSCAPE
13. COMPETITIVE LANDSCAPE
13.1. Company Profiles
13.1.1. BrightFarms, Inc.
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Dole Food Company, Inc.
13.1.3. Earthbound Farm
13.1.4. Eat Smart (Curation Foods)
13.1.5. Missionero
13.1.6. Gotham Greens Holdings, PBC
13.1.7. Mann Packaging Co., Inc.
13.1.8. Bonduelle
13.1.9. Fresh Express, Inc.
13.1.10. VegPro International, Inc.
14. STRATEGIC RECOMMENDATIONS
14.1. Key Focus Areas
14.1.1. Target Product
14.1.2. Target Distribution Channel
14.1.3. Target Region
15. ABOUT US & DISCLAIMER
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. UNITED STATES PACKAGED SALADS MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Market Share Analysis (Vegetarian, Non-Vegetarian)
5.2.2. By Type Market Share Analysis (Packaged Greens, Packaged Kits)
5.2.3. By Distribution Channel Market Share Analysis (Offline, Online)
5.2.4. By Regional Market Share Analysis
5.2.4.1. South Market Share Analysis
5.2.4.2. Midwest Market Share Analysis
5.2.4.3. Northeast Market Share Analysis
5.2.4.4. West Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. United States Packaged Salads Market Mapping & Opportunity Assessment
5.3.1. By Product Market Mapping & Opportunity Assessment
5.3.2. By Type Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. UNITED STATES PACKAGED VEGETARIAN SALADS MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
7. UNITED STATES PACKAGED NON-VEGETARIAN SALADS MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
8. MARKET DYNAMICS
8.1. Drivers
8.2. Challenges
9. MARKET TRENDS & DEVELOPMENTS
9.1. Merger & Acquisition (If Any)
9.2. Product Launches (If Any)
9.3. Recent Developments
10. PORTERS FIVE FORCES ANALYSIS
10.1. Competition in the Industry
10.2. Potential of New Entrants
10.3. Power of Suppliers
10.4. Power of Customers
10.5. Threat of Substitute Products
11. UNITED STATES ECONOMIC PROFILE
12. POLICY AND REGULATORY LANDSCAPE
13. COMPETITIVE LANDSCAPE
13.1. Company Profiles
13.1.1. BrightFarms, Inc.
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Dole Food Company, Inc.
13.1.3. Earthbound Farm
13.1.4. Eat Smart (Curation Foods)
13.1.5. Missionero
13.1.6. Gotham Greens Holdings, PBC
13.1.7. Mann Packaging Co., Inc.
13.1.8. Bonduelle
13.1.9. Fresh Express, Inc.
13.1.10. VegPro International, Inc.
14. STRATEGIC RECOMMENDATIONS
14.1. Key Focus Areas
14.1.1. Target Product
14.1.2. Target Distribution Channel
14.1.3. Target Region
15. ABOUT US & DISCLAIMER
