India Snacks Market By Sector, Types, Region, Company Analysis, Forecast
The snacks industry of India is the most promising and booming segment of the FMCG category. Consumers always prefer healthier and flavorful options in the food market. Besides, snacks are more popular with the younger generation, and India has one of the world's highest numbers of younger population. There is a rise in demand for snacks in India; it is driving the companies to grow and operate in this segment lucratively. According to Renub Research latest report, the India Snacks Market is expected to reach US$ 23.36 Billion by 2026.
The packed snacks such as instant and ready-to-cook snacking food items act as the primary growth drivers for the snacks industry in India. The consumption of package snacks is growing in India due to hygienic factors, easy availability, numerous choices, and a rise in its citizens' personal disposable income. Our study suggests that the Indian Snacks Market size is expected to grow with a double-digit CAGR of 13.24% from 2020 to 2026.
Millennial and Gen-Zs population are considered a big market by FMCG companies for its snacks segment. Since Millennial and Gen-Zs population are more inclined towards the junk food. However, this trend is also changing slowly with the introduction of organic nutrient snacks in the Indian market. These snacks are considered a bit healthier compared to regular snacks because of qualities like low calorie and constituting less oil; thus, huge Indian masses prefer them. The market of snack food in India is valued to US$ 11.08 Billion in 2020.
Products such as Extruded Snacks, Chips, Namkeen are famous among different consumer’s base, age group, and monthly income. India has different types of traditions, culture and food; that’s why snacks tastes differ from region to region in India. For example, in western India, states like Gujrat & Maharashtra, snacks like Fafda, khakhra, Dhokla, Bhelpuri are popular. Similarly, banana chips are being loved in Southern India. In the middle and northern India, potato chips are popular.
Brands like Pratap Snacks, Balaji Wafers, DFM Foods, Bikanervala, Haldirams and PepsiCo in India are the key players in the India Snacks Market. Further, they are continuously capitalizing on the opportunity through their product offerings, bringing the goodness of healthy food items to Indian consumers in different formats suited to the lifestyle of the Indians as per their choice. Moreover, in India, many unorganised players working into the markets play a major role in the snacks market's growth.
Among many lifestyle changes, the COVID-19 induced lockdown also influenced snacking habits in India. As consumers were confined to homes and were anxious, so the ready-to-eat savouries became their instant companions, offering gratification as well as a sense of contentment to them. When most economic sectors were adversely hit, the lifestyle changes positively impacted the snacks market in India.
Why Snacks are Popular
Snack provides Instant Gratification from Hunger: Snacks that aid the immediate work pressures while offers mental stimulus. Currently, as work from home presumably obliges more productivity and turnarounds, snacks provide instant gratification from hunger.
Health Consciousness Trends are on Rise: Even amidst the ongoing pandemic, people have become more health-conscious, encouraging them towards healthier snacking choices. Also, the snack companies are making more sugar-free and immunity-strengthening snacks by adding a nutritional preference to their commodities; subscription-based healthy snack boxes also are on the surge.
Renub Research study titled “India Snacks Market Forecast By Sector (Organized & Unorganized), Snacks (Extruded Snacks, Chips, Namkeen, Others), Region(North India, West India, East India, South India) Companies (Prataap Snacks Ltd, DFM Foods Ltd, PepsiCo India, ITC Limited, Britannia Industries, Balaji Wafer Pvt. Ltd., Haldiram’s Snacks Pvt. Ltd., Bikanervala Foods Pvt. Ltd.)” provides a comprehensive assessment of the fast-evolving, high-growth India snacks Market
Sector – Market breakup from two viewpoints
1. North India
2. West India
3. East India
4. South India
All companies in this report have been covered with three viewpoints:
1. Company Overview
2. Company Strategy
3. Company Snacks Sales
Company Analysis:
1. Prataap Snacks Ltd
2. DFM Foods Ltd
3. PepsiCo India
4. ITC Limited
5. Britannia Industries
6. Balaji Wafer Pvt. Ltd.
7. Haldiram’s Snacks Pvt. Ltd.
8. Bikanervala Foods Pvt. Ltd.
The packed snacks such as instant and ready-to-cook snacking food items act as the primary growth drivers for the snacks industry in India. The consumption of package snacks is growing in India due to hygienic factors, easy availability, numerous choices, and a rise in its citizens' personal disposable income. Our study suggests that the Indian Snacks Market size is expected to grow with a double-digit CAGR of 13.24% from 2020 to 2026.
Millennial and Gen-Zs population are considered a big market by FMCG companies for its snacks segment. Since Millennial and Gen-Zs population are more inclined towards the junk food. However, this trend is also changing slowly with the introduction of organic nutrient snacks in the Indian market. These snacks are considered a bit healthier compared to regular snacks because of qualities like low calorie and constituting less oil; thus, huge Indian masses prefer them. The market of snack food in India is valued to US$ 11.08 Billion in 2020.
Products such as Extruded Snacks, Chips, Namkeen are famous among different consumer’s base, age group, and monthly income. India has different types of traditions, culture and food; that’s why snacks tastes differ from region to region in India. For example, in western India, states like Gujrat & Maharashtra, snacks like Fafda, khakhra, Dhokla, Bhelpuri are popular. Similarly, banana chips are being loved in Southern India. In the middle and northern India, potato chips are popular.
Brands like Pratap Snacks, Balaji Wafers, DFM Foods, Bikanervala, Haldirams and PepsiCo in India are the key players in the India Snacks Market. Further, they are continuously capitalizing on the opportunity through their product offerings, bringing the goodness of healthy food items to Indian consumers in different formats suited to the lifestyle of the Indians as per their choice. Moreover, in India, many unorganised players working into the markets play a major role in the snacks market's growth.
Among many lifestyle changes, the COVID-19 induced lockdown also influenced snacking habits in India. As consumers were confined to homes and were anxious, so the ready-to-eat savouries became their instant companions, offering gratification as well as a sense of contentment to them. When most economic sectors were adversely hit, the lifestyle changes positively impacted the snacks market in India.
Why Snacks are Popular
Snack provides Instant Gratification from Hunger: Snacks that aid the immediate work pressures while offers mental stimulus. Currently, as work from home presumably obliges more productivity and turnarounds, snacks provide instant gratification from hunger.
Health Consciousness Trends are on Rise: Even amidst the ongoing pandemic, people have become more health-conscious, encouraging them towards healthier snacking choices. Also, the snack companies are making more sugar-free and immunity-strengthening snacks by adding a nutritional preference to their commodities; subscription-based healthy snack boxes also are on the surge.
Renub Research study titled “India Snacks Market Forecast By Sector (Organized & Unorganized), Snacks (Extruded Snacks, Chips, Namkeen, Others), Region(North India, West India, East India, South India) Companies (Prataap Snacks Ltd, DFM Foods Ltd, PepsiCo India, ITC Limited, Britannia Industries, Balaji Wafer Pvt. Ltd., Haldiram’s Snacks Pvt. Ltd., Bikanervala Foods Pvt. Ltd.)” provides a comprehensive assessment of the fast-evolving, high-growth India snacks Market
Sector – Market breakup from two viewpoints
- Organized Snacks
- Un-Organized Snacks
- Organized Extruded Snacks
- Un-Organized Extruded Snacks
- Organized Chips
- Un-Organized Chips
- Organized Namkeen
- Un-Organized Chips
- Organized Other Snacks
- Un-Organized Other Snacks
1. North India
2. West India
3. East India
4. South India
All companies in this report have been covered with three viewpoints:
1. Company Overview
2. Company Strategy
3. Company Snacks Sales
Company Analysis:
1. Prataap Snacks Ltd
2. DFM Foods Ltd
3. PepsiCo India
4. ITC Limited
5. Britannia Industries
6. Balaji Wafer Pvt. Ltd.
7. Haldiram’s Snacks Pvt. Ltd.
8. Bikanervala Foods Pvt. Ltd.
1. INTRODUCTION
2. RESEARCH & METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Growth Drivers
4.2 Challenges
5. CONSUMER SURVEY – INDIA SNACKS MARKET
5.1 Consumer Profile
5.1.1 Consumers – Place of Residence
5.1.2 Consumers – Age Group
5.1.3 Consumers – Monthly Income Group
5.2 Consumer Survey Results
5.2.1 What is the most preferred Snacks Price Range
5.2.2 Which Extruded Snacks Brands Consumers Like to Buy
5.2.3 Which Chips Brands Consumers Like to Buy
5.2.4 Which Namkeen Brands Consumers Like to Buy
6. INDIA SNACKS MARKET & FORECAST
7. MARKET SHARE
7.1 Sector – (Organized vs. Un-Organized)
7.2 Types– (Extruded Snacks, Chips, Namkeen & Others)
7.3 Regions – (North India, West India, East India, South India)
8. SNACKS SECTORS MARKET
8.1 Organized Snacks
8.2 Un-Organized Snacks
9. EXTRUDED SNACKS MARKET
9.1 Organized Extruded Snacks
9.2 Un-Organized Extruded Snacks
10. CHIPS MARKET
10.1 Organized Chips
10.2 Un-Organized Chips
11. NAMKEEN MARKET
11.1 Organized Namkeen
11.2 Un-Organized Chips
12. OTHER SNACKS MARKET
12.1 Organized Other Snacks
12.2 Un-Organized Other Snacks
13. REGIONS SNACKS MARKET
13.1 North India
13.2 West India
13.3 East India
13.4 South India
14. COMPANY ANALYSIS
14.1 Prataap Snacks Ltd
14.1.1 Company Overview
14.1.2 Recent Developments
14.1.3 Sales Analysis
14.2 DFM Foods Ltd
14.2.1 Company Overview
14.2.2 Recent Developments
14.2.3 Sales Analysis
14.3 PepsiCo India
14.3.1 Company Overview
14.3.2 Recent Developments
14.3.3 Sales Analysis
14.4 ITC Limited
14.4.1 Company Overview
14.4.2 Recent Developments
14.4.3 Sales Analysis
14.5 Britannia Industries
14.5.1 Company Overview
14.5.2 Recent Developments
14.5.3 Sales Analysis
14.6 Balaji Wafer Pvt. Ltd.
14.6.1 Company Overview
14.6.2 Recent Developments
14.7 Haldiram’s Snacks Pvt. Ltd.
14.7.1 Company Overview
14.7.2 Recent Developments
14.8 Bikanervala Foods Pvt. Ltd.
14.8.1 Company Overview
14.8.2 Recent Developments
2. RESEARCH & METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Growth Drivers
4.2 Challenges
5. CONSUMER SURVEY – INDIA SNACKS MARKET
5.1 Consumer Profile
5.1.1 Consumers – Place of Residence
5.1.2 Consumers – Age Group
5.1.3 Consumers – Monthly Income Group
5.2 Consumer Survey Results
5.2.1 What is the most preferred Snacks Price Range
5.2.2 Which Extruded Snacks Brands Consumers Like to Buy
5.2.3 Which Chips Brands Consumers Like to Buy
5.2.4 Which Namkeen Brands Consumers Like to Buy
6. INDIA SNACKS MARKET & FORECAST
7. MARKET SHARE
7.1 Sector – (Organized vs. Un-Organized)
7.2 Types– (Extruded Snacks, Chips, Namkeen & Others)
7.3 Regions – (North India, West India, East India, South India)
8. SNACKS SECTORS MARKET
8.1 Organized Snacks
8.2 Un-Organized Snacks
9. EXTRUDED SNACKS MARKET
9.1 Organized Extruded Snacks
9.2 Un-Organized Extruded Snacks
10. CHIPS MARKET
10.1 Organized Chips
10.2 Un-Organized Chips
11. NAMKEEN MARKET
11.1 Organized Namkeen
11.2 Un-Organized Chips
12. OTHER SNACKS MARKET
12.1 Organized Other Snacks
12.2 Un-Organized Other Snacks
13. REGIONS SNACKS MARKET
13.1 North India
13.2 West India
13.3 East India
13.4 South India
14. COMPANY ANALYSIS
14.1 Prataap Snacks Ltd
14.1.1 Company Overview
14.1.2 Recent Developments
14.1.3 Sales Analysis
14.2 DFM Foods Ltd
14.2.1 Company Overview
14.2.2 Recent Developments
14.2.3 Sales Analysis
14.3 PepsiCo India
14.3.1 Company Overview
14.3.2 Recent Developments
14.3.3 Sales Analysis
14.4 ITC Limited
14.4.1 Company Overview
14.4.2 Recent Developments
14.4.3 Sales Analysis
14.5 Britannia Industries
14.5.1 Company Overview
14.5.2 Recent Developments
14.5.3 Sales Analysis
14.6 Balaji Wafer Pvt. Ltd.
14.6.1 Company Overview
14.6.2 Recent Developments
14.7 Haldiram’s Snacks Pvt. Ltd.
14.7.1 Company Overview
14.7.2 Recent Developments
14.8 Bikanervala Foods Pvt. Ltd.
14.8.1 Company Overview
14.8.2 Recent Developments
LIST OF FIGURES:
Figure 4 1: India - Middle Class Consumer Expenditure: Split by Type, 2015
Figure 4 2: India – Snack Consumption (Share Percent) in (Urban Population vs. Rural Population), 2016
Figure 5 1: India - Survey Consumers Place of Residence (Percent), 2017
Figure 5 2: India - Survey Consumers Age Group (Percent), 2017
Figure 5 3: India - Survey Consumers Monthly Income Group (Percent), 2017
Figure 5 4: India - Consumers Preferred Snacks Price Range Group (Percent), 2017
Figure 5 5: India - Consumers Preferred Extruded Snacks Brands (Percent), 2017
Figure 5 6: India - Consumers Preferred Chips Brands (Percent), 2017
Figure 5 7: India - Consumers Preferred Namkeen Brands (Percent), 2017
Figure 6 1: India – Snacks Market (Billion US$), 2016 – 2020
Figure 6 2: India – Forecast for Snacks Market (Billion US$), 2021 – 2026
Figure 7 1: India - Snacks Market (Organized, Un-Organized) Share (Percent), 2016 – 2020
Figure 7 2: India – Forecast for Snacks Market (Organized, Un-Organized) Share (Percent), 2021 – 2026
Figure 7 3: India - Snacks Market Segments Share (Percent), 2016 – 2020
Figure 7 4: India – Forecast for Snacks Market Segments Share (Percent), 2021 – 2026
Figure 7 5: India –: India – Regions Snacks Share (Percent), 2016 – 2020
Figure 7 6: India –: India – Forecast for Regions Snacks Share (Percent), 2021 – 2026
Figure 8 1: India – Organized Snacks Market (Billion US$), 2016 – 2020
Figure 8 2: India – Forecast for Organized Snacks Market (Billion US$), 2021 – 2026
Figure 8 3: India – Un-Organized Snacks Market (Billion US$), 2016 – 2020
Figure 8 4: India – Forecast for Un-Organized Snacks Market (Billion US$), 2021 – 2026
Figure 9 1: India – Extruded Snacks Market (Billion US$), 2016 – 2020
Figure 9 2: India – Forecast for Extruded Snacks Market (Billion US$), 2021 – 2026
Figure 9 3: India – Organized Extruded Snacks Market (Billion US$), 2016 – 2020
Figure 9 4: India – Forecast for Organized Extruded Snacks Market (Billion US$), 2021 – 2026
Figure 9 5: India – Un-Organized Extruded Snacks Market (Billion US$), 2016 – 2020
Figure 9 6: India – Forecast for Un-Organized Extruded Snacks Market (Billion US$), 2021 – 2026
Figure 10 1: India – Chips Market (Billion US$), 2016 – 2020
Figure 10 2: India – Forecast for Chips Market (Billion US$), 2021 – 2026
Figure 10 3: India – Organized Chips Market (Billion US$), 2016 – 2020
Figure 10 4: India – Forecast for Organized Chips Market (Billion US$), 2021 – 2026
Figure 10 5: India – Un-Organized Chips Market (Billion US$), 2016 – 2020
Figure 10 6: India – Forecast for Un-Organized Chips Market (Billion US$), 2021 – 2026
Figure 11 1: India – Namkeen Market (Billion US$), 2016 – 2020
Figure 11 2: India – Forecast for Namkeen Market (Billion US$), 2021 – 2026
Figure 11 3: India – Organized Namkeen Market (Million US$), 2016 – 2020
Figure 11 4: India – Forecast for Organized Namkeen Market (Million US$), 2021 – 2026
Figure 11 5: India – Un-Organized Namkeen Market (Billion US$), 2016 – 2020
Figure 11 6: India – Forecast for Un-Organized Namkeen Market (Billion US$), 2021 – 2026
Figure 12 1: India – Other Snacks Market (Million US$), 2016 – 2020
Figure 12 2: India – Forecast for Other Snacks Market (Million US$), 2021 – 2026
Figure 12 3: India – Organized Other Snacks Market (Million US$), 2016 – 2020
Figure 12 4: India – Forecast for Organized Other Snacks Market (Million US$), 2021 – 2026
Figure 12 5: India – Un-Organized Other Snacks Market (Million US$), 2016 – 2020
Figure 12 6: India – Forecast for Un-Organized Other Snacks Market (Million US$), 2021 – 2026
Figure 13 1: North India – Snacks Market (Billion US$), 2016 – 2020
Figure 13 2: North India – Forecast for Snacks Market (Billion US$), 2021 – 2026
Figure 13 3: West India – Snacks Market (Billion US$), 2016 – 2020
Figure 13 4: West India – Forecast for Snacks Market (Billion US$), 2021 – 2026
Figure 13 5: East India – Snacks Market (Billion US$), 2016 – 2020
Figure 13 6: East India– Forecast for Snacks Market (Billion US$), 2021 – 2026
Figure 13 7: South India – Snacks Market (Billion US$), 2016 – 2020
Figure 13 8: South India – Forecast for Snacks Market (Billion US$), 2021 – 2026
Figure 14 1: Prataap Snacks – Sales (Million US$), 2016 – 2021
Figure 14 2: Prataap Snacks – Forecast for Sales (Million us$), 2021 – 2026
Figure 14 3: DFM Foods – Sales (Million US$), 2016 – 2020
Figure 14 4: DFM Foods – Forecast for Sales (Million US$), 2021 – 2026
Figure 14 5: PepsiCo – Snacks Sales (Million US$), 2016 – 2020
Figure 14 6: PepsiCo – Forecast for Snacks Sales (Million US$), 2021 – 2026
Figure 14 7: ITC Limited – Sales (Million US$), 2018 – 2020
Figure 14 8: ITC Limited – Forecast for Sales (Million US$), 2021 – 2026
Figure 14 9: Britannia Industries – Sales (Million US$), 2016 – 2020
Figure 14 10: Britannia Industries – Forecast for Sales (Million US$), 2021 – 2026
Figure 4 1: India - Middle Class Consumer Expenditure: Split by Type, 2015
Figure 4 2: India – Snack Consumption (Share Percent) in (Urban Population vs. Rural Population), 2016
Figure 5 1: India - Survey Consumers Place of Residence (Percent), 2017
Figure 5 2: India - Survey Consumers Age Group (Percent), 2017
Figure 5 3: India - Survey Consumers Monthly Income Group (Percent), 2017
Figure 5 4: India - Consumers Preferred Snacks Price Range Group (Percent), 2017
Figure 5 5: India - Consumers Preferred Extruded Snacks Brands (Percent), 2017
Figure 5 6: India - Consumers Preferred Chips Brands (Percent), 2017
Figure 5 7: India - Consumers Preferred Namkeen Brands (Percent), 2017
Figure 6 1: India – Snacks Market (Billion US$), 2016 – 2020
Figure 6 2: India – Forecast for Snacks Market (Billion US$), 2021 – 2026
Figure 7 1: India - Snacks Market (Organized, Un-Organized) Share (Percent), 2016 – 2020
Figure 7 2: India – Forecast for Snacks Market (Organized, Un-Organized) Share (Percent), 2021 – 2026
Figure 7 3: India - Snacks Market Segments Share (Percent), 2016 – 2020
Figure 7 4: India – Forecast for Snacks Market Segments Share (Percent), 2021 – 2026
Figure 7 5: India –: India – Regions Snacks Share (Percent), 2016 – 2020
Figure 7 6: India –: India – Forecast for Regions Snacks Share (Percent), 2021 – 2026
Figure 8 1: India – Organized Snacks Market (Billion US$), 2016 – 2020
Figure 8 2: India – Forecast for Organized Snacks Market (Billion US$), 2021 – 2026
Figure 8 3: India – Un-Organized Snacks Market (Billion US$), 2016 – 2020
Figure 8 4: India – Forecast for Un-Organized Snacks Market (Billion US$), 2021 – 2026
Figure 9 1: India – Extruded Snacks Market (Billion US$), 2016 – 2020
Figure 9 2: India – Forecast for Extruded Snacks Market (Billion US$), 2021 – 2026
Figure 9 3: India – Organized Extruded Snacks Market (Billion US$), 2016 – 2020
Figure 9 4: India – Forecast for Organized Extruded Snacks Market (Billion US$), 2021 – 2026
Figure 9 5: India – Un-Organized Extruded Snacks Market (Billion US$), 2016 – 2020
Figure 9 6: India – Forecast for Un-Organized Extruded Snacks Market (Billion US$), 2021 – 2026
Figure 10 1: India – Chips Market (Billion US$), 2016 – 2020
Figure 10 2: India – Forecast for Chips Market (Billion US$), 2021 – 2026
Figure 10 3: India – Organized Chips Market (Billion US$), 2016 – 2020
Figure 10 4: India – Forecast for Organized Chips Market (Billion US$), 2021 – 2026
Figure 10 5: India – Un-Organized Chips Market (Billion US$), 2016 – 2020
Figure 10 6: India – Forecast for Un-Organized Chips Market (Billion US$), 2021 – 2026
Figure 11 1: India – Namkeen Market (Billion US$), 2016 – 2020
Figure 11 2: India – Forecast for Namkeen Market (Billion US$), 2021 – 2026
Figure 11 3: India – Organized Namkeen Market (Million US$), 2016 – 2020
Figure 11 4: India – Forecast for Organized Namkeen Market (Million US$), 2021 – 2026
Figure 11 5: India – Un-Organized Namkeen Market (Billion US$), 2016 – 2020
Figure 11 6: India – Forecast for Un-Organized Namkeen Market (Billion US$), 2021 – 2026
Figure 12 1: India – Other Snacks Market (Million US$), 2016 – 2020
Figure 12 2: India – Forecast for Other Snacks Market (Million US$), 2021 – 2026
Figure 12 3: India – Organized Other Snacks Market (Million US$), 2016 – 2020
Figure 12 4: India – Forecast for Organized Other Snacks Market (Million US$), 2021 – 2026
Figure 12 5: India – Un-Organized Other Snacks Market (Million US$), 2016 – 2020
Figure 12 6: India – Forecast for Un-Organized Other Snacks Market (Million US$), 2021 – 2026
Figure 13 1: North India – Snacks Market (Billion US$), 2016 – 2020
Figure 13 2: North India – Forecast for Snacks Market (Billion US$), 2021 – 2026
Figure 13 3: West India – Snacks Market (Billion US$), 2016 – 2020
Figure 13 4: West India – Forecast for Snacks Market (Billion US$), 2021 – 2026
Figure 13 5: East India – Snacks Market (Billion US$), 2016 – 2020
Figure 13 6: East India– Forecast for Snacks Market (Billion US$), 2021 – 2026
Figure 13 7: South India – Snacks Market (Billion US$), 2016 – 2020
Figure 13 8: South India – Forecast for Snacks Market (Billion US$), 2021 – 2026
Figure 14 1: Prataap Snacks – Sales (Million US$), 2016 – 2021
Figure 14 2: Prataap Snacks – Forecast for Sales (Million us$), 2021 – 2026
Figure 14 3: DFM Foods – Sales (Million US$), 2016 – 2020
Figure 14 4: DFM Foods – Forecast for Sales (Million US$), 2021 – 2026
Figure 14 5: PepsiCo – Snacks Sales (Million US$), 2016 – 2020
Figure 14 6: PepsiCo – Forecast for Snacks Sales (Million US$), 2021 – 2026
Figure 14 7: ITC Limited – Sales (Million US$), 2018 – 2020
Figure 14 8: ITC Limited – Forecast for Sales (Million US$), 2021 – 2026
Figure 14 9: Britannia Industries – Sales (Million US$), 2016 – 2020
Figure 14 10: Britannia Industries – Forecast for Sales (Million US$), 2021 – 2026
