Olvi Oyj in Soft Drinks (Finland)

April 2013 | 3 pages | ID: OF60B762FA5EN
Euromonitor International Ltd

Abstracts

Domestic Olvi has traditionally been a strong player in alcoholic drinks, whilst in terms of soft drinks it is more of a niche player. However, the company is paying attention to the soft drinks category, focusing on launching value-added and more progressive products in dynamic segments such as functional bottled water. The aim is to strengthen its competitiveness against main rivals Sinebrychoff and Hartwall, which are both owned by large multinational operators. Olvi will focus on launching...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

OLVI OYJ IN SOFT DRINKS (FINLAND)
Euromonitor International
April 2013

Strategic Direction
Key Facts
Summary 1 Olvi Oyj: Key Facts
Summary 2 Olvi Oyj: Operational Indicators
Company Background
Production
Summary 3 Olvi Oyj: Production Statistics 2012
Competitive Positioning
Summary 4 Olvi Oyj: Competitive Position 2012