Butter and Spreads in Vietnam

September 2023 | 20 pages | ID: B2A8E853EA52EN
Euromonitor International Ltd

Abstracts

In 2023, margarine and spreads is projected to continue to be the dominant category in retail volume and value sales terms, followed by butter, with cooking fats sales still negligible. The popularity of margarine and spreads is underpinned by its versatility for baking and cooking, alongside affordability considerations. In general, Vietnamese consumers use margarine and spreads for sautйing and frying, such as to fry beef or chicken or to sautй prawns, instead of being used as a spread on brea...

Euromonitor International's Butter and Spreads in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Butter and Spreads market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Butter and Spreads in Vietnam
Euromonitor International
September 2023

LIST OF CONTENTS AND TABLES

BUTTER AND SPREADS IN VIETNAM
KEY DATA FINDINGS

2023 DEVELOPMENTS

Margarine and spreads retains by far the biggest share of the category pie
Foodservice volume sales of butter and spreads are expected to be more stable in 2023
More investment is required to develop and grow butter and spreads
PROSPECTS AND OPPORTUNITIES
Butter and spreads likely to benefit from the rising influence of Western culture
Product innovation with an eye of on health and wellness to pique the interest of an increasingly health-conscious consumer base
Limits to the development of e-commerce distribution of butter and spreads
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 2 Sales of Butter and Spreads by Category: Value 2018-2023
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 7 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN VIETNAM
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 17 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources