Processed Meat and Seafood in Turkey

November 2020 | 38 pages | ID: P1B21C53D8EEN
Euromonitor International Ltd

Abstracts

COVID-19 is expected to lead to growing demand for products in processed meat and seafood as consumers eat more meals at home and stockpile non-perishable options. In this category, however, changing breakfast habits are expected to have a particular impact, driving sales in chilled processed meat in 2020. Although prior to the outbreak of COVID-19 many would opt for quick and convenient breakfast options, or would skip breakfast altogether, during the COVID-19 lockdown, many consumers switched...

Euromonitor International's Processed Meat and Seafood in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Processed Meat and Seafood market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to rising demand for chilled processed meat as a breakfast option
COVID-19 lifestyle changes and health fears drive shift in product formats and retailer preferences
Pinar retains leadership through advertising and innovative launches remaining top of mind amongst consumers
RECOVERY AND OPPORTUNITIES
Brand loyalty set to take root in Turkey as a result of increased hygiene awareness from COVID-19
Frozen processed seafood and shelf stable seafood will continue to grow thanks to pre-COVID-19 upwards trends
Frozen processed red meat set to grow thanks to expanding range of products and availability
CATEGORY DATA
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 5 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 6 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 7 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 8 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 9 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 10 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 11 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 12 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 14 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025