Processed Meat and Seafood in Nigeria
Restrictions on imports due to the COVID-19 crisis has led to a strongly diminished demand for processed meat and seafood as all product categories are dominated by imported brands. Thus, the category will see strong volume decline in 2020. Performance has also been negatively impacted by the deprecation of local currency which makes imports very expensive. Furthermore, falling disposable incomes have led consumers to focus on essentials and cheaper products, so that instead of consuming frozen...
Euromonitor International's Processed Meat and Seafood in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Processed Meat and Seafood in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Processed Meat and Seafood market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
KEY DATA FINDINGS
2020 IMPACT
Restrictions and currency deprecation lead to decreased demand
Frozen processed poultry posts worst performance of the category despite previous year’s growth
Unimer keeps value share majority thanks to Titus sardines
RECOVERY AND OPPORTUNITIES
Richer tastes, busier schedules, and a need for convenient cooking serve the processed meat and seafood category well
Shelf stable seafood drives growth, thanks to fans of fishy flavours
Competition to gain consumers’ attention through building relationships with distributors
CATEGORY DATA
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
2020 IMPACT
Restrictions and currency deprecation lead to decreased demand
Frozen processed poultry posts worst performance of the category despite previous year’s growth
Unimer keeps value share majority thanks to Titus sardines
RECOVERY AND OPPORTUNITIES
Richer tastes, busier schedules, and a need for convenient cooking serve the processed meat and seafood category well
Shelf stable seafood drives growth, thanks to fans of fishy flavours
Competition to gain consumers’ attention through building relationships with distributors
CATEGORY DATA
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
