Fruits in Morocco

January 2024 | 20 pages | ID: FEA4464D5FFEN
Euromonitor International Ltd

Abstracts

Overall fruit volume sales experienced a decline due to adverse weather conditions, resulting in low harvest yields and increased unit prices across various fruit categories. The increased prices prompted many Moroccans to opt for lower-priced fruits like oranges, apples, and bananas, especially for desserts, as disposable incomes dwindled. Shifting purchasing habits due to economic constraints influenced the choices of packaged desserts over pricier alternatives. This weather-driven trend heavi...

Euromonitor International's Fruits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fruits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Fruits in Morocco
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

FRUITS IN MOROCCO
KEY DATA FINDINGS

2023 DEVELOPMENTS

Weather-driven decline and changes in consumer preferences
Decline in major fruit categories and evolving consumption patterns
Vulnerability of seasonal fruits and mitigation strategies
PROSPECTS AND OPPORTUNITIES
Diminished fruit consumption amid economic constraints
Prolonged economic impact and sustained consumer behaviour
Growing threats from climatic uncertainty and production costs
Summary 1 Major Processors of Fruits 2023
CATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2018-2023
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 3 Retail Sales of Fruits by Category: Volume 2018-2023
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 5 Retail Sales of Fruits by Category: Value 2018-2023
Table 6 Retail Sales of Fruits by Category: % Value Growth 2018-2023
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2023-2028
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028
Table 12 Forecast Retail Sales of Fruits by Category: Value 2023-2028
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food in 2023: The big picture

2023 KEY TRENDS

Retailing developments
What next for fresh food?
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 16 Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 18 Retail Sales of Fresh Food by Category: Value 2018-2023
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources