U.S. Creatine Supplements Market Size, Share & Trends Analysis Report Form (Powder, Liquid, Capsules/Tablets, Others), By Distribution Channel (Hypermarkets, Pharmacy & Drug Stores, Online), And Segment Forecasts, 2025 - 2030
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U.S. Creatine Supplements Market Trends
The U.S. creatine supplements market size was estimated at USD 419.4 million in 2024 and is projected to grow at a CAGR of 29.0% from 2025 to 2030. This growth is attributable to a combination of rising fitness awareness and the increasing adoption of performance-enhancing supplements.
The growing e-commerce sector has played a pivotal role in the market's rapid growth by improving product accessibility. Direct-to-consumer sales channels, supported by transparent labeling and third-party testing, have increased consumer trust and convenience. Major online platforms like Amazon and niche brands like Transparent Labs have capitalized on this trend by offering subscription models for high-quality creatine supplements. For instance, single-serving creatine powders available in convenience stores cater to on-the-go consumers, further driving impulse purchases.
Furthermore, regulatory developments have bolstered consumer confidence in the safety and efficacy of creatine supplements. The U.S. FDA's Dietary Supplement Ingredient Directory provides clear information on supplement ingredients, ensuring transparency and compliance with safety standards. This regulatory clarity has encouraged both established players and new entrants to innovate while maintaining quality assurance. For instance, collaborations between supplement brands and sports organizations have amplified marketing efforts, effectively reaching target audiences such as athletes and wellness enthusiasts
U.S. Creatine Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. creatine supplements market report based on form, and distribution channel:
NutraBio
Allmax Nutrition
Nutrex Research, Inc.
Glanbia PLC
Weider Global Nutrition
MuscleTech
Weider Global Nutrition
GNC Holdings
Ajinomoto Co Inc
THG PLC Ordinary Share
U.S. Creatine Supplements Market Trends
The U.S. creatine supplements market size was estimated at USD 419.4 million in 2024 and is projected to grow at a CAGR of 29.0% from 2025 to 2030. This growth is attributable to a combination of rising fitness awareness and the increasing adoption of performance-enhancing supplements.
The growing e-commerce sector has played a pivotal role in the market's rapid growth by improving product accessibility. Direct-to-consumer sales channels, supported by transparent labeling and third-party testing, have increased consumer trust and convenience. Major online platforms like Amazon and niche brands like Transparent Labs have capitalized on this trend by offering subscription models for high-quality creatine supplements. For instance, single-serving creatine powders available in convenience stores cater to on-the-go consumers, further driving impulse purchases.
Furthermore, regulatory developments have bolstered consumer confidence in the safety and efficacy of creatine supplements. The U.S. FDA's Dietary Supplement Ingredient Directory provides clear information on supplement ingredients, ensuring transparency and compliance with safety standards. This regulatory clarity has encouraged both established players and new entrants to innovate while maintaining quality assurance. For instance, collaborations between supplement brands and sports organizations have amplified marketing efforts, effectively reaching target audiences such as athletes and wellness enthusiasts
U.S. Creatine Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. creatine supplements market report based on form, and distribution channel:
- Form Outlook (Revenue, USD Million, 2018 - 2030)
- Powder
- Liquid
- Capsules/Tablets
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Hypermarkets & Supermarkets
- Pharmacy & Drug Stores
- Online
- Others
NutraBio
Allmax Nutrition
Nutrex Research, Inc.
Glanbia PLC
Weider Global Nutrition
MuscleTech
Weider Global Nutrition
GNC Holdings
Ajinomoto Co Inc
THG PLC Ordinary Share
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Form Outlook
2.3. Distribution Channel Outlook
CHAPTER 3. U.S. CREATINE SUPPLEMENTS MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Outlook
3.2.2. Manufacturing & Technology Outlook
3.2.3. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. U.S. CREATINE SUPPLEMENTS MARKET: FORM ESTIMATES & TREND ANALYSIS
4.1. U.S. Creatine Supplements Market, By Form: Key Takeaways
4.2. Form Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, by Form, 2018 - 2030 (USD Million)
4.3.1. Powder
4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.2. Liquid
4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.3. Capsules/Tablets
4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.4. Others
4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 5. U.S. CREATINE SUPPLEMENTS MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
5.1. U.S. Creatine Supplements Market, By Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Form, 2018 - 2030 (USD Million)
5.3.1. Hypermarkets & Supermarkets
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Pharmacy & Drug Stores
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Online
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. COMPETITIVE ANALYSIS
6.1. Recent developments & impact analysis, by key market participants
6.2. Company Categorization
6.3. Participant’s Overview
6.4. Financial Performance
6.5. Product Benchmarking
6.6. Company Market Share Analysis, 2024 (%)
6.7. Company Heat Map Analysis
6.8. Strategy Mapping
6.9. Company Profiles
6.9.1. NutraBio
6.9.1.1. Company Overview
6.9.1.2. Financial Performance
6.9.1.3. Product Portfolios
6.9.1.4. Strategic Initiatives
6.9.2. Allmax Nutrition
6.9.2.1. Company Overview
6.9.2.2. Financial Performance
6.9.2.3. Product Portfolios
6.9.2.4. Strategic Initiatives
6.9.3. Nutrex Research, Inc.
6.9.3.1. Company Overview
6.9.3.2. Financial Performance
6.9.3.3. Product Portfolios
6.9.3.4. Strategic Initiatives
6.9.4. Glanbia PLC
6.9.4.1. Company Overview
6.9.4.2. Financial Performance
6.9.4.3. Product Portfolios
6.9.4.4. Strategic Initiatives
6.9.5. Weider Global Nutrition
6.9.5.1. Company Overview
6.9.5.2. Financial Performance
6.9.5.3. Product Portfolios
6.9.5.4. Strategic Initiatives
6.9.6. MuscleTech Weider Global Nutrition
6.9.6.1. Company Overview
6.9.6.2. Financial Performance
6.9.6.3. Product Portfolios
6.9.6.4. Strategic Initiatives
6.9.7. GNC Holdings
6.9.7.1. Company Overview
6.9.7.2. Financial Performance
6.9.7.3. Product Portfolios
6.9.7.4. Strategic Initiatives
6.9.8. Weider Global Nutrition
6.9.8.1. Company Overview
6.9.8.2. Financial Performance
6.9.8.3. Product Portfolios
6.9.8.4. Strategic Initiatives
6.9.9. Ajinomoto Co Inc
6.9.9.1. Company Overview
6.9.9.2. Financial Performance
6.9.9.3. Product Portfolios
6.9.9.4. Strategic Initiatives
6.9.10. THG PLC Ordinary Share
6.9.10.1. Company Overview
6.9.10.2. Financial Performance
6.9.10.3. Product Portfolios
6.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Form Outlook
2.3. Distribution Channel Outlook
CHAPTER 3. U.S. CREATINE SUPPLEMENTS MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Outlook
3.2.2. Manufacturing & Technology Outlook
3.2.3. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. U.S. CREATINE SUPPLEMENTS MARKET: FORM ESTIMATES & TREND ANALYSIS
4.1. U.S. Creatine Supplements Market, By Form: Key Takeaways
4.2. Form Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, by Form, 2018 - 2030 (USD Million)
4.3.1. Powder
4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.2. Liquid
4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.3. Capsules/Tablets
4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.4. Others
4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 5. U.S. CREATINE SUPPLEMENTS MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
5.1. U.S. Creatine Supplements Market, By Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Form, 2018 - 2030 (USD Million)
5.3.1. Hypermarkets & Supermarkets
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Pharmacy & Drug Stores
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Online
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. COMPETITIVE ANALYSIS
6.1. Recent developments & impact analysis, by key market participants
6.2. Company Categorization
6.3. Participant’s Overview
6.4. Financial Performance
6.5. Product Benchmarking
6.6. Company Market Share Analysis, 2024 (%)
6.7. Company Heat Map Analysis
6.8. Strategy Mapping
6.9. Company Profiles
6.9.1. NutraBio
6.9.1.1. Company Overview
6.9.1.2. Financial Performance
6.9.1.3. Product Portfolios
6.9.1.4. Strategic Initiatives
6.9.2. Allmax Nutrition
6.9.2.1. Company Overview
6.9.2.2. Financial Performance
6.9.2.3. Product Portfolios
6.9.2.4. Strategic Initiatives
6.9.3. Nutrex Research, Inc.
6.9.3.1. Company Overview
6.9.3.2. Financial Performance
6.9.3.3. Product Portfolios
6.9.3.4. Strategic Initiatives
6.9.4. Glanbia PLC
6.9.4.1. Company Overview
6.9.4.2. Financial Performance
6.9.4.3. Product Portfolios
6.9.4.4. Strategic Initiatives
6.9.5. Weider Global Nutrition
6.9.5.1. Company Overview
6.9.5.2. Financial Performance
6.9.5.3. Product Portfolios
6.9.5.4. Strategic Initiatives
6.9.6. MuscleTech Weider Global Nutrition
6.9.6.1. Company Overview
6.9.6.2. Financial Performance
6.9.6.3. Product Portfolios
6.9.6.4. Strategic Initiatives
6.9.7. GNC Holdings
6.9.7.1. Company Overview
6.9.7.2. Financial Performance
6.9.7.3. Product Portfolios
6.9.7.4. Strategic Initiatives
6.9.8. Weider Global Nutrition
6.9.8.1. Company Overview
6.9.8.2. Financial Performance
6.9.8.3. Product Portfolios
6.9.8.4. Strategic Initiatives
6.9.9. Ajinomoto Co Inc
6.9.9.1. Company Overview
6.9.9.2. Financial Performance
6.9.9.3. Product Portfolios
6.9.9.4. Strategic Initiatives
6.9.10. THG PLC Ordinary Share
6.9.10.1. Company Overview
6.9.10.2. Financial Performance
6.9.10.3. Product Portfolios
6.9.10.4. Strategic Initiatives
LIST OF TABLES
Table 1 U.S. creatine supplements market - Key market driver analysis
Table 2 U.S. creatine supplements market - Key market restraint analysis
Table 3 U.S. creatine supplements market estimates & forecast, by form (USD Million)
Table 4 Powder creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Table 5 Liquid creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Table 6 Capsules/Tablets creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Table 7 Others creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Table 8 Creatine supplements market: Distribution channel movement analysis, 2023 & 2030 (%)
Table 9 Creatine supplements market estimates and forecast, through Hypermarkets & Supermarkets, 2018 - 2030 (USD Million)
Table 10 Creatine supplements market estimates and forecast, through Pharmacy & Drug Stores, 2018 - 2030 (USD Million)
Table 11 Creatine supplements market estimates and forecast, through online, 2018 - 2030 (USD Million)
Table 12 Creatine supplements market estimates and forecast, through others, 2018 - 2030 (USD Million)
Table 1 U.S. creatine supplements market - Key market driver analysis
Table 2 U.S. creatine supplements market - Key market restraint analysis
Table 3 U.S. creatine supplements market estimates & forecast, by form (USD Million)
Table 4 Powder creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Table 5 Liquid creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Table 6 Capsules/Tablets creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Table 7 Others creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Table 8 Creatine supplements market: Distribution channel movement analysis, 2023 & 2030 (%)
Table 9 Creatine supplements market estimates and forecast, through Hypermarkets & Supermarkets, 2018 - 2030 (USD Million)
Table 10 Creatine supplements market estimates and forecast, through Pharmacy & Drug Stores, 2018 - 2030 (USD Million)
Table 11 Creatine supplements market estimates and forecast, through online, 2018 - 2030 (USD Million)
Table 12 Creatine supplements market estimates and forecast, through others, 2018 - 2030 (USD Million)
LIST OF FIGURES
Fig. 1 U.S. creatine supplements market snapshot
Fig. 2 U.S. creatine supplements market segmentation & scope
Fig. 3 U.S. creatine supplements market penetration & growth prospect mapping
Fig. 4 U.S. creatine supplements market value chain analysis
Fig. 5 U.S. creatine supplements market dynamics
Fig. 6 U.S. creatine supplements market Porter's Five Forces analysis
Fig. 7 U.S. creatine supplements market: form movement analysis, 2024 & 2030 (%)
Fig. 8 Powder creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 9 Liquid creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 10 Capsules/Tablets creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 11 Others creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 12 Creatine supplements market: Distribution channel movement analysis, 2023 & 2030 (%)
Fig. 13 Creatine supplements market estimates and forecast, through Hypermarkets & Supermarkets, 2018 - 2030 (USD Million)
Fig. 14 Creatine supplements market estimates and forecast, through Pharmacy & Drug Stores, 2018 - 2030 (USD Million)
Fig. 15 Creatine supplements market estimates and forecast, through online, 2018 - 2030 (USD Million)
Fig. 16 Creatine supplements market estimates and forecast, through others, 2018 - 2030 (USD Million)
Fig. 1 U.S. creatine supplements market snapshot
Fig. 2 U.S. creatine supplements market segmentation & scope
Fig. 3 U.S. creatine supplements market penetration & growth prospect mapping
Fig. 4 U.S. creatine supplements market value chain analysis
Fig. 5 U.S. creatine supplements market dynamics
Fig. 6 U.S. creatine supplements market Porter's Five Forces analysis
Fig. 7 U.S. creatine supplements market: form movement analysis, 2024 & 2030 (%)
Fig. 8 Powder creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 9 Liquid creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 10 Capsules/Tablets creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 11 Others creatine supplements market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 12 Creatine supplements market: Distribution channel movement analysis, 2023 & 2030 (%)
Fig. 13 Creatine supplements market estimates and forecast, through Hypermarkets & Supermarkets, 2018 - 2030 (USD Million)
Fig. 14 Creatine supplements market estimates and forecast, through Pharmacy & Drug Stores, 2018 - 2030 (USD Million)
Fig. 15 Creatine supplements market estimates and forecast, through online, 2018 - 2030 (USD Million)
Fig. 16 Creatine supplements market estimates and forecast, through others, 2018 - 2030 (USD Million)
