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Rtds in Vietnam

August 2020 | 22 pages | ID: R761B50ACCCEN
Euromonitor International Ltd

US$ 990.00

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Sales of RTDs in Vietnam were negligible in 2019, due to low consumer awareness and a lack of traditional consumption by local consumers, along with low consumption amongst tourists. The popularity and ubiquity of beer in the country tends to result in low consumer awareness of other low ABV alcoholic drinks. The main consumers are expatriates and a few tourists.

Euromonitor International's RTDs in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
PRE-COVID-19 PERFORMANCE
2020 AND BEYOND
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Beer drives growth, which hampers growth in spirits
Players in beer dominate, with Sabeco expanding its distribution
A gradual return to growth thanks to a young population
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources


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