Rtds in Thailand

June 2023 | 24 pages | ID: R735AF48A9F8EN
Euromonitor International Ltd

Abstracts

RTDs returned to volume growth in 2022 following two years of significant decline due to the markedly changed conditions of the COVID-19 crisis. However, sales remained well below the levels seen immediately prior to the pandemic. Despite the maturity of the RTDs category, consumers have been increasingly consuming the product since the lockdown ended, thanks largely to RTDs’ potential for on-the-go consumption. Consumers have returned to their normal routines and have engaged in more outdoor ac...

Euromonitor International's RTDs in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RTDS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs market recovers, thanks to on-the-go consumption potential
Price-sensitive attitude impedes consumer choices
Siam Winery and its Spy brand maintains outright lead in 2022
PROSPECTS AND OPPORTUNITIES
RTDs players seek further opportunity to grasp shochu/soju demand
Smirnoff Midnight highlights the market’s growth
Potential for the development of products with a healthier positioning
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2017-2022
Table 2 Sales of RTDs by Category: Total Value 2017-2022
Table 3 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 4 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 10 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 11 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 12 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 13 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN THAILAND
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Premiumisation strategies
Targeting young consumers of legal drinking age
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources