Yoghurt and Sour Milk Products in the US

August 2023 | 23 pages | ID: Y168D2A3BA9EN
Euromonitor International Ltd

Abstracts

In recent years, consumers have transitioned away from brand loyalty and fat avoidance and have developed a willingness to shop around for what meets their needs from a nutritional, functional, and taste perspective – no matter the brand. Fat content was once the primary concern for consumers when shopping for yoghurt, but that concern has now moved towards sugar content and artificial sweeteners, with consumers seeking products containing low- to no-sugar (or no added sugars) – at least to some...

Euromonitor International's Yoghurt and Sour Milk Products in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in $$$|Year|$$$$ directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Yoghurt and Sour Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

YOGHURT AND SOUR MILK PRODUCTS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
Flavour is a driver in the success of yoghurt, overriding brand loyalty
Sports nutrition creates a new focus for some brands
Sour milk products sees healthy value and volume growth thanks to its immunity-boosting claims
PROSPECTS AND OPPORTUNITIES
Consumers favour convenience and value in retail channels
Flavour, texture, and product innovation will continue to play key roles in ongoing trends and developments
No major changes in consumer preferences in yoghurt are expected, with flavour remaining key
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN THE US
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 17 Penetration of Private Label by Category: % Value 2018-2023
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources