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Profile of Chinese Dairy Company

June 2013 | 106 pages | ID: P68404D2807EN
Guangzhou CCM Information Science & Technology Co., Ltd. (CCM)

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The 2008 Chinese milk scandal has involved most Chinese dairy companies. While the impact of this food safety incident gradually faded away, they have witnessed development at varying degree. The bankruptcy of Sanlu Group Co., Ltd. has left large development space; dairy producers have been speeding up expansion and promotion, endeavouring to recapture lost market share. What is the current situation for local dairy producers in China? What has happened to them in recent years? What is the competitive landscape of China’s dairy market? You can find the answer in the report.

The report covers major Chinese dairy producers in terms of background, ownership, business and product mix, production situation, market position and development dynamics. The mentioned companies include leading producers of milk powder, such as Inner Mongolia Yili Industrial Group Co., Ltd., Hangzhou Beingmate Group Co., Ltd., Synutra International Inc. and those of liquid milk such as Shanghai Bright Dairy & Food Co., Ltd., Inner Mongolia Mengniu Dairy (Group) Co., Ltd. and so on.

Integrating CCM’s professional experiences and insight obtained from direct connection with associations and dairy producers, the following aspects will be presented:
  • Brief introduction and recent financial performance in dairy business of 21 dairy companies
  • Detailed product and brand situation
  • Production volumes in key product segment and purchasing amount of raw milk
  • Analysis of market position, business focus and strategy
  • Basic informations and key events in company history
  • SWOT Analysis of 21 dairy companies
1 AUSNUTRIA DAIRY CORPORATION LTD.

2 BEIJING SANYUAN FOODS CO., LTD.

3 FEIHE INTERNATIONAL INC.

4 FUJIAN CHANGFU DAIRY GROUP CO., LTD.

5 GUANGDONG YANTANG DAIRY JOINT STOCK CO., LTD.

6 GUANGDONG YASHILI GROUP CO., LTD.

7 GUANGXI ROYAL DAIRY CO., LTD.

8 HANGZHOU WAHAHA GROUP CO., LTD.

9 HEILONGJIANG WONDERSUN DAIRY CO., LTD.

10 HUNAN AVADAIRY CO., LTD.

11 INNER MONGOLIA MENGNIU DAIRY (GROUP) CO., LTD.

12 INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD.

13 LONGDAN DAIRY TECHNOLOGY CO., LTD.

14 NEW HOPE DAIRY HOLDING CO., LTD.

15 PANDA DAIRY GROUP CO., LTD.

16 SHANGHAI BRIGHT DAIRY & FOOD CO., LTD.

17 SHENYANG HUISHAN DAIRY CO., LTD.

18 SHIJIAZHUANG JUNLEBAO DAIRY CO. LTD.

19 SYNUTRA INTERNATIONAL INC.

20 XI’AN YINQIAO BIOTECHNOLOGY CO., LTD.

21 ZHEJIANG BEINGMATE SCIENTIFIC-INDUSTRIAL- TRADE SHARE CO., LTD.

LIST OF TABLES

Table 1.1.1-1 Basic info of Ausnutria, 2013
Table 1.1.4-1 Business performance of Ausnutria, 2009-H1 2011
Table 1.1.4-2 Main business sales revenue of Ausnutria by product, 2009-2010, million USD
Table 1.1.5-1 List of Ausnutria’s products, 2012
Table 1.2-1 Supply and production situation of Ausnutria, 2012, tonne
Table 1.4-1 SWOT Analysis of Ausnutria
Table 2.1.1-1 Basic info of Beijing Sanyuan, 2013
Table 2.1.3-1 Current ownership structure of Beijing Sanyuan, 2013
Table 2.1.4-1 Overall business performance of Beijing Sanyuan, 2009-2012
Table 2.1.4-2 Main business sales revenue of Beijing Sanyuan by industry, 2009-2012 (Unit: Million USD)
Table 2.1.4-3 Main business sales revenue of Beijing Sanyuan by product, 2009-2012 (Unit: Million USD)
Table 2.1.4-4 Main business sales revenue of Beijing Sanyuan by region, 2009-2012 (Unit: Million USD)
Table 2.1.5-1 List of Beijing Sanyuan’s UHT milk series, 2012
Table 2.1.5-2 List of Beijing Sanyuan’s yogurt series, 2012
Table 2.1.5-3 List of Beijing Sanyuan’s pasteurized milk series, 2012
Table 2.1.5-4 List of Beijing Sanyuan’s milk beverage, 2012
Table 2.1.5-5 List of Beijing Sanyuan’s milk powder series, 2012
Table 2.1.5-6 List of Beijing Sanyuan’s cheese series, 2012
Table 2.2-1 Supply and production situation of Beijing Sanyuan, 2012, tonne
Table 2.4-1 SWOT Analysis of Beijing Sanyuan
Table 3.1.1-1 Basic info of Feihe, 2013
Table 3.1.4-1 Overall business performance of Feihe, 2009-2012
Table 3.1.4-2 Main business sales revenue of Feihe by product, 2009-2012, million USD
Table 3.1.5-1 List of Feihe’s nutritional rice cereal series, 2012
Table 3.1.5-2 List of Feihe’s infant formula series, 2012
Table 3.1.5-3 List of Feihe’s nutritional products series
Table 3.1.5-4 List of Feihe’s UHT milk series
Table 3.1.5-5 List of Feihe’s ingredient series
Table 3.2-1 Supply and production situation of Feihe, 2012, tonne
Table 3.2-2 Supply and production situation of Feihe, 2009, tonne
Table 3.4-1 SWOT Analysis of Feihe
Table 4.1.1-1 Basic info of Changfu Dairy, 2013
Table 4.1.4-1 List of Changfu Dairy’s pasteurized milk series, 2012
Table 4.1.4-2 List of Changfu Dairy’s UHT milk series, 2012
Table 4.1.4-3 List of Changfu Dairy’s milk beverage series, 2012
Table 4.1.4-4 List of Changfu Dairy’s yogurt series, 2012
Table 4.2-1 Supply and production situation of Changfu Dairy, 2012, tonne
Table 4.4-1 SWOT Analysis of Changfu Dairy, 2012
Table 5.1.1-1 Basic info of Yantang Dairy, 2013
Table 5.1.4-1 List of Yantang Dairy’s pasteurized milk series, 2012
Table 5.1.4-2 List of Yantang Dairy’s UHT milk series, 2012
Table 5.1.4-3 List of Yantang Dairy’s milk beverage series, 2012
Table 5.1.4-4 List of Yantang Dairy’s yogurt series, 2012
Table 5.2-1 Supply and production situation of Yantang Dairy, 2012, tonne
Table 5.4-1 SWOT Analysis of Yantang Dairy
Table 6.1.1-1 Basic info of Yashili, 2013
Table 6.1.4-1 Overall business performance of Yashili, 2010-2012
Table 6.1.4-2 Main business sales revenue of Yashili by product, 2009-2012 (Unit: Million USD)
Table 6.1.5-1 List of Yashili’s nutritional products series, 2012
Table 6.1.5-2 List of Yashili’s formula powder series, 2012
Table 6.2-1 Supply and production situation of Yashili, 2012, tonne
Table 6.4-1 SWOT Analysis of Yashili
Table 7.1.1-1 Basic info of Royal Dairy, 2013
Table 7.1.4-1 Overall business performance of Royal Dairy, 2009-2012
Table 7.1.4-2 Main business sales revenue of Royal Dairy by industry, 2009-2012 (Unit: Million USD)
Table 7.1.4-3 Main business sales revenue of Royal Dairy by product, 2009-2012 (Unit: Million USD)
Table 7.1.4-4 Main business sales revenue of Royal Dairy by region, 2009-2012 (Unit: Million USD)
Table 7.1.5-1 List of Royal Dairy’s pasteurized milk series
Table 7.1.5-2 List of Royal Dairy’s UHT milk series
Table 7.1.5-3 List of Royal Dairy’s milk beverage series
Table 7.1.5-4 List of Royal Dairy’s yogurt series
Table 7.2-1 Supply and production situation of Royal Dairy, 2012, tonne
Table 7.4-1 SWOT Analysis of Royal Dairy
Table 8.1.1-1 Basic info of Wahaha Group, 2013
Table 8.1.3-1 Sales Revenue of Wahah Group, 2009-2012
Table 8.1.4-1 List of Wahaha Group’s milk beverage series, 2012
Table 8.1.4-2 List of Wahaha Group’s infant formula series, 2012
Table 8.2-1 Supply and production situation of Wahaha Group, 2012, tonne
Table 8.4-1 SWOT Analysis of Wahaha Group
Table 9.1.1-1 Basic info of Wondersun Dairy, 2013
Table 9.1.4-1 List of Wondersun Dairy’s nutritional products series, 2012
Table 9.1.4-2 List of Wondersun Dairy’s UHT milk series, 2012
Table 9.1.4-3 List of Wondersun Dairy’s yogurt series, 2012
Table 9.1.4-4 List of Wondersun Dairy’s milk beverage series, 2012
Table 9.1.4-5 List of Wondersun Dairy’s infant formula series, 2012
Table 9.1.4-6 List of Wondersun Dairy’s Adult formula series, 2012
Table 9.1.4-7 List of Wondersun Dairy’s goat milk formula series, 2012
Table 9.2-1 Supply and production situation of Wondersun Dairy, 2012, tonne
Table 9.2-2 Supply and production situation of Panda Dairy, 2009, tonne
Table 9.4-1 SWOT Analysis of Wondersun Dairy
Table 10.1.1-1 Basic info of Avadairy, 2013
Table 10.1.4-1 List of Avadairy’s infant formula series, 2012
Table 10.1.4-2 List of Avadairy’s adult formula series, 2012
Table 10.1.4-3 List of Avadairy’s pasteurized milk series, 2012
Table 10.1.4-4 List of Avadairy’s UHT milk series, 2012
Table 10.1.4-5 List of Avadairy’s yogurt series, 2012
Table 10.1.4-6 List of Avadairy’s milk beverage series, 2012
Table 10.1.4-7 List of Avadairy’s nutritional products series, 2012
Table 10.2-1 Supply and production situation of Avadairy, 2012, tonne
Table 10.2-2 Supply and production situation of JinBao Dairy, 2009, tonne
Table 10.4-1 SWOT Analysis of Avadairy
Table 11.1.1-1 Basic info of Mengniu, 2013
Table 11.1.4-1 Overall business performance of Mengniu, 2009-2012
Table 11.1.4-2 Main business sales revenue of Mengniu by product, 2009-2012 (Unit: Million USD)
Table 11.1.5-1 List of Mengniu’s pasteurized milk series, 2012
Table 11.1.5-2 List of Mengniu’s UHT milk series, 2012
Table 11.1.5-3 List of Mengniu’s milk beverage series, 2012
Table 11.1.5-4 List of Mengniu’s yogurt series, 2012
Table 11.1.5-5 List of Mengniu’s ice cream series, 2012
Table 11.1.5-6 List of Mengniu’s Arla formula series, 2012
Table 11.1.5-7 List of Mengniu’s cheese series, 2012
Table 11.1.5-8 List of Mengniu’s ingredients series, 2012
Table 11.1.5-9 List of Mengniu’s other series, 2012
.Table 11.2-1 Supply and production situation of Mengniu, 2012, tonne
Table 11.4-1 SWOT Analysis of Mengniu
Table 12.1.1-1 Basic info of Yili, 2013
Table 12.1.3-1 Current ownership structure of Yili, 2013
Table 12.1.4-1 Overall business performance of Yili, 2009-2012
Table 12.1.4-2 Main business sales revenue of Yili by industry, 2009-2012 (Unit: Million USD)
Table 12.1.4-3 Main business sales revenue of Yili by product, 2009-2012 (Unit: Million USD)
Table 12.1.4-4 Main business sales revenue of Yili by region, 2009-2012 (Unit: Million USD)
Table 12.1.5-1 List of Yili’s UHT milk series, 2012
Table 12.1.5-2 List of Yili’s milk beverage series, 2012
Table 12.1.5-3 List of Yili’s ice cream series, 2012
Table 12.1.5-4 List of Yili’s yogurt series, 2012
Table 12.1.5-5 List of Yili’s cheese series, 2012
Table 12.1.5-6 List of Yili’s milk powder series, 2012
Table 12.2-1 Supply and production situation of Yili, 2012, tonne
Table 12.4-1 SWOT Analysis of Yili
Table 13.1.1-1 Basic info of Longdan Dairy, 2013
Table 13.1.4-1 List of Longdan Dairy’s milk powder series, 2012
Table 13.1.4-2 List of Longdan Dairy’s UHT milk series, 2012
Table 13.1.4-3 List of Longdan Dairy’s milk beverage series, 2012
Table 13.1.4-4 List of Longdan Dairy’s yogurt series, 2012
Table 13.2-1 Supply and production situation of Longdan, 2012, tonne
Table 13.4-1 SWOT Analysis of Longdan Dairy
Table 14.1.1-1 Basic info of Now Hope Dairy, 2013
Table 14.1.4-1 List of New Hope Dairy’s UHT milk series, 2012
Table 14.1.4-2 List of New Hope Dairy’s yogurt series, 2012
Table 14.1.4-3 List of New Hope Dairy’s pasteurized milk series, 2012
Table 14.1.4-4 List of New Hope Dairy’s milk beverage series, 2012
Table 14.1.4-5 List of Junlebao Dairy’s UHT milk series
Table 14.1.4-6 List of Junlebao Dairy’s milk beverage series
Table 14.1.4-7 List of Junlebao Dairy’s yogurt series
Table 14.1.4-8 List of Junlebao Dairy’s cheese series
Table 14.2-1 Supply and production situation of New Hope Dairy, 2012, tonne
Table 14.4-1 SWOT Analysis of New Hope Dairy
Table 15.1.1-1 Basic info of Pada Dairy, 2013
Table 15.1.4-1 List of Panda Dairy’s sweetened condensed milk series, 2012
Table 15.1.4-2 List of Panda Dairy’s ingredient series, 2012
Table 15.1.4-3 List of Panda Dairy’s cheese series, 2012
Table 15.1.4-4 List of Panda Dairy’s coconut series, 2012
Table 15.2-1 Supply and production situation of Panda Dairy, 2012, tonne
Table 15.4-1 SWOT Analysis of Panda Dairy
Table 16.1.1-1 Basic info of Bright Dairy, 2013
Table 16.1.4-1 Overall business performance of Bright Dairy, 2009-2012
Table 16.1.4-2 Main business performance of Bright Dairy by product, 2009-2012 ( Unit: Million USD)
Table 16.1.4-3 Main business performance of Bright Dairy by region, 2009-2012 ( Unit: Million USD)
Table 16.1.5-1 List of Bright Dairy’s pasteurized milk series, 2012
Table 16.1.5-2 List of Bright Dairy’s UHT milk series, 2012
Table 16.1.5-3 List of Bright Dairy’s milk beverage series, 2012
Table 16.1.5-4 List of Bright Dairy’s yogurt series, 2012
Table 16.1.5-5 List of Bright Dairy’s milk powder series, 2012
Table 16.1.5-6 List of Bright Dairy’s cheese series, 2012
Table 16.1.5-7 List of Bright Dairy’s butter series, 2012
Table 16.2-1 Supply and production situation of Bright Dairy, 2012, tonne
Table 16.4-1 SWOT Analysis of Bright Dairy
Table 17.1.1-1 Basic info of Huishan Dairy, 2013
Table 17.1.4-1 List of Huishan Dairy’s UHT milk series, 2012
Table 17.1.4-2 List of Huishan Dairy’s yogurt series, 2012
Table 17.1.4-3 List of Huishan Dairy’s pasteurized milk series, 2012
Table 17.1.4-4 List of Huishan Dairy’s milk beverage series, 2012
Table 17.2-1 Supply and production situation of Huishan Dairy, 2012, tonne
Table 17.4-1 SWOT Analysis of Huishan Dairy
Table 18.1.1-1 Basic info of Junlebao Dairy, 2013
Table 18.1.4-1 List of Junlebao Dairy’s UHT milk series, 2012
Table 18.1.4-2 List of Junlebao Dairy’s milk beverage series, 2012
Table 18.1.4-3 List of Junlebao Dairy’s yogurt series, 2012
Table 18.1.4-4 List of Junlebao Dairy’s cheese series, 2012
Table 18.2-1 Supply and production situation of Junlebao Dairy, 2012, tonne
Table 18.4-1 SWOT Analysis of Junlebao Dairy
Table 19.1.1-1 Basic info of Synutra, 2013
Table 19.1.4-1 Overall business performance of Synutra, 2009- 2013
Table 19.1.4-2 Main business sales revenue of Synutra by product, 2009-2013 (Unit: Million USD)
Table 19.1.5-1 List of Synutra’s dietary supplements series, 2012
Table 19.1.5-2 List of Synutra’s infant formula series, 2012
Table 19.2-1 Supply and production situation of Synutra, 2012, tonne
Table 19.4-1 SWOT Analysis of Synutra
Table 20.1.1-1 Basic info of Yinqiao Biotech, 2013
Table 20.1.4-1 List of Yinqiao Biotech’s formula powder series, 2012
Table 20.1.4-2 List of Yinqiao Biotech’s pasteurized milk series, 2012
Table 20.1.4-3 List of Yinqiao Biotech’s UHT milk series, 2012
Table 20.1.4-4 List of Yinqiao Biotech’s milk beverage series, 2012
Table 20.1.4-5 List of Yinqiao Biotech’s yogurt series, 2012
Table 20.2-1 Supply and production situation of Yinqiao Biotech, 2012, tonne
Table 20.4-1 SWOT Analysis of Yinqiao Biotech
Table 21.1.1-1 Basic info of Beingmate, 2013
Table 21.1.4-1 Overall business performance of Beingmate, 2009-2012
Table 21.1.4-2 Main business sales revenue of Beingmate by product, 2011-2012 (Unit: Million USD)
Table 21.1.4-3 Main business sales revenue of Beingmate by region, 2011-2012 (Unit: Million USD)
Table 21.1.5-1 List of Beingmate’s nutrition rice cereals series, 2012
Table 21.1.5-2 List of Beingmate’s dietary supplements series, 2012
Table 21.1.5-3 List of Beingmate’s formula powder series, 2012
Table 21.2-1 Supply and production situation of Beingmate, 2012, tonne
Table 21.4-1 SWOT Analysis of Beingmate

Mengniu has started to build a plant in Jinhua City, Zhejiang Province in Feb. 2012. Mengniu's formula business has developed relative slowly in recent years, with its sales only accounting for about 2.1% of Mengniu's main business sales in 2011. However, in Aug. 2012, Ms Sun Yiping, the new president of Mengniu, indicated that Mengniu will keep formula business and pay more attention to developing this sector in the future. Therefore, the output of Mengniu's formula is estimated to increase in the following years.

Mengniu, another leading dairy processor in China, is good at brand marketing. Its marketing approaches mainly include "Shenzhou" events marketing, "Super girl" entertainment marketing, "Donated milk" charity marketing and "NBA" sport marketing, etc. These marketing activities are proved to be efficient. The company indicated that it will launch more dairy products under the good brands and develop more premium products in the future, aiming to seek high profitability.

Compared with Yili, Mengniu has paid more attention to increasing quality of dairy products in recent two years, aiming to recover consumers' confidence after 2008 melamine scandal and Aflatoxin incident. In Sept. 2012, Mengniu changed all its product packages, and announced a new slogan of "little happiness matters", aiming to convey the conception of "innovation, healthy, happiness" to consumers. What's more, Mengniu has accepted Arla Foods as its second large shareholder in June 2012, after COFCO becoming its largest shareholder in 2009. Mengniu intends to introduce advanced technology of both dairy farm and company management through cooperating with Arla Foods. This will help Mengniu's business expansion outside mainland China, such as Hong Kong, Macao, Singapore and Mongolia in the future.



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