Dairy Products and Alternatives in Tunisia
Despite the raw milk shortages seen in the latter years of the review period, dairy is recording stronger growth in retail volume terms in 2024. This is thanks in part to the government’s strategy to ensure the availably of dairy products in grocery retailers. Meanwhile, dairy products and alternatives is seeing double-digit growth in current value terms in 2024 due to elevated inflation and price increases across almost all categories. However, due to the impact of high inflation and rising pri...
Euromonitor International's Dairy Products and Alternatives in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Dairy Products and Alternatives in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Dairy Products and Alternatives in Tunisia
Euromonitor International
August 2024
LIST OF CONTENTS AND TABLES
DAIRY PRODUCTS AND ALTERNATIVES IN TUNISIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 5 Penetration of Private Label by Category: % Value 2019-2024
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price pressure and competition from smuggled products limits demand for baby food and milk formula
Milk formula remains dominated by two brands
Economic pressures continue to limit demand for dried baby food
PROSPECTS AND OPPORTUNITIES
Challenging future ahead for baby food
New products are expected in other baby food sector
Mixed outlook for local manufacturers
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2019-2024
Table 10 Sales of Baby Food by Category: Value 2019-2024
Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Baby Food: % Value 2020-2024
Table 14 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 15 Distribution of Baby Food by Format: % Value 2019-2024
Table 16 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 17 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Butter bounces back in 2024 as the government finds solutions to milk shortages
Butter and spreads prices continue rise in 2024
Competitive landscape remains highly consolidated across butter and spreads
PROSPECTS AND OPPORTUNITIES
Butter set for full recovery thanks to government support and strong demand
Dйlice Beurre set to remain on top
Social media introducing Tunisians to a more diverse range of dishes and cuisines which could benefit sales of butter and spreads
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 21 Sales of Butter and Spreads by Category: Value 2019-2024
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 26 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Foodservice sales under pressure due to competition from cheaper products
Rising prices also impact retail sales of cheese in 2024
Soft cheese remains a key ingredient in the Tunisian diet
PROSPECTS AND OPPORTUNITIES
Illicit trade will remain the main threat to the growth and development of cheese
Modern grocery retailers could be key to the growth of cheese
Spreadable cheese likely to continue benefiting from its more affordable pricing
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2019-2024
Table 32 Sales of Cheese by Category: Value 2019-2024
Table 33 Sales of Cheese by Category: % Volume Growth 2019-2024
Table 34 Sales of Cheese by Category: % Value Growth 2019-2024
Table 35 Sales of Spreadable Cheese by Type: % Value 2019-2024
Table 36 Sales of Soft Cheese by Type: % Value 2019-2024
Table 37 Sales of Hard Cheese by Type: % Value 2019-2024
Table 38 NBO Company Shares of Cheese: % Value 2020-2024
Table 39 LBN Brand Shares of Cheese: % Value 2021-2024
Table 40 Distribution of Cheese by Format: % Value 2019-2024
Table 41 Forecast Sales of Cheese by Category: Volume 2024-2029
Table 42 Forecast Sales of Cheese by Category: Value 2024-2029
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
STIAL increases its dominance in flavoured milk drinks
Semi skimmed shelf stable milk seeing strong recovery in 2024 as supply shortages are addressed
STIAL launches new lactose free milk range as wealthier consumers look for healthier options
PROSPECTS AND OPPORTUNITIES
New government strategies should support the full recovery of semi skimmed shelf stable milk
Flavoured milk drinks with fruit juice showing potential thanks to healthy image
Domestic players to retain their dominance over drinking milk products
CATEGORY DATA
Table 45 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 46 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 51 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 52 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 53 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 54 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 55 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed performances being seen in 2024 with flavoured yoghurt coming out top
Dйlice driving innovation in sour milk products
Price increases affecting consumer purchasing behaviour
PROSPECTS AND OPPORTUNITIES
Price increases and inflation likely to remain the key obstacles to stronger growth
Product with smaller sizes packaging are the opportunity over the next period
Flavoured yoghurt set to benefit from its positioning as an affordable indulgence
CATEGORY DATA
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation and price rises put pressure on demand for other dairy products
Plain fromage frais and quark thriving while cream goes sour due to supply shortages
Vanoise storms into the lead in condensed milk as Nestlй struggles
PROSPECTS AND OPPORTUNITIES
Economic pressures likely to influence market demand for other dairy products
Cream is the subcategory expected to perform the best and Condensed Milk is the worst over the forecast period
E-commerce and digital marketing could open up new opportunities for other dairy
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2019-2024
Table 69 Sales of Other Dairy by Category: Value 2019-2024
Table 70 Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 71 Sales of Other Dairy by Category: % Value Growth 2019-2024
Table 72 Sales of Cream by Type: % Value 2019-2024
Table 73 NBO Company Shares of Other Dairy: % Value 2020-2024
Table 74 LBN Brand Shares of Other Dairy: % Value 2021-2024
Table 75 Distribution of Other Dairy by Format: % Value 2019-2024
Table 76 Forecast Sales of Other Dairy by Category: Volume 2024-2029
Table 77 Forecast Sales of Other Dairy by Category: Value 2024-2029
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN TUNISIA
2024 DEVELOPMENTS
High prices continue to limit access to plant-based dairy products
PROSPECTS AND OPPORTUNITIES
Plant-based milk showing strong potential despite niche status
Euromonitor International
August 2024
LIST OF CONTENTS AND TABLES
DAIRY PRODUCTS AND ALTERNATIVES IN TUNISIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 5 Penetration of Private Label by Category: % Value 2019-2024
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price pressure and competition from smuggled products limits demand for baby food and milk formula
Milk formula remains dominated by two brands
Economic pressures continue to limit demand for dried baby food
PROSPECTS AND OPPORTUNITIES
Challenging future ahead for baby food
New products are expected in other baby food sector
Mixed outlook for local manufacturers
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2019-2024
Table 10 Sales of Baby Food by Category: Value 2019-2024
Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Baby Food: % Value 2020-2024
Table 14 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 15 Distribution of Baby Food by Format: % Value 2019-2024
Table 16 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 17 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Butter bounces back in 2024 as the government finds solutions to milk shortages
Butter and spreads prices continue rise in 2024
Competitive landscape remains highly consolidated across butter and spreads
PROSPECTS AND OPPORTUNITIES
Butter set for full recovery thanks to government support and strong demand
Dйlice Beurre set to remain on top
Social media introducing Tunisians to a more diverse range of dishes and cuisines which could benefit sales of butter and spreads
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 21 Sales of Butter and Spreads by Category: Value 2019-2024
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 26 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Foodservice sales under pressure due to competition from cheaper products
Rising prices also impact retail sales of cheese in 2024
Soft cheese remains a key ingredient in the Tunisian diet
PROSPECTS AND OPPORTUNITIES
Illicit trade will remain the main threat to the growth and development of cheese
Modern grocery retailers could be key to the growth of cheese
Spreadable cheese likely to continue benefiting from its more affordable pricing
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2019-2024
Table 32 Sales of Cheese by Category: Value 2019-2024
Table 33 Sales of Cheese by Category: % Volume Growth 2019-2024
Table 34 Sales of Cheese by Category: % Value Growth 2019-2024
Table 35 Sales of Spreadable Cheese by Type: % Value 2019-2024
Table 36 Sales of Soft Cheese by Type: % Value 2019-2024
Table 37 Sales of Hard Cheese by Type: % Value 2019-2024
Table 38 NBO Company Shares of Cheese: % Value 2020-2024
Table 39 LBN Brand Shares of Cheese: % Value 2021-2024
Table 40 Distribution of Cheese by Format: % Value 2019-2024
Table 41 Forecast Sales of Cheese by Category: Volume 2024-2029
Table 42 Forecast Sales of Cheese by Category: Value 2024-2029
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
STIAL increases its dominance in flavoured milk drinks
Semi skimmed shelf stable milk seeing strong recovery in 2024 as supply shortages are addressed
STIAL launches new lactose free milk range as wealthier consumers look for healthier options
PROSPECTS AND OPPORTUNITIES
New government strategies should support the full recovery of semi skimmed shelf stable milk
Flavoured milk drinks with fruit juice showing potential thanks to healthy image
Domestic players to retain their dominance over drinking milk products
CATEGORY DATA
Table 45 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 46 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 51 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 52 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 53 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 54 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 55 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed performances being seen in 2024 with flavoured yoghurt coming out top
Dйlice driving innovation in sour milk products
Price increases affecting consumer purchasing behaviour
PROSPECTS AND OPPORTUNITIES
Price increases and inflation likely to remain the key obstacles to stronger growth
Product with smaller sizes packaging are the opportunity over the next period
Flavoured yoghurt set to benefit from its positioning as an affordable indulgence
CATEGORY DATA
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation and price rises put pressure on demand for other dairy products
Plain fromage frais and quark thriving while cream goes sour due to supply shortages
Vanoise storms into the lead in condensed milk as Nestlй struggles
PROSPECTS AND OPPORTUNITIES
Economic pressures likely to influence market demand for other dairy products
Cream is the subcategory expected to perform the best and Condensed Milk is the worst over the forecast period
E-commerce and digital marketing could open up new opportunities for other dairy
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2019-2024
Table 69 Sales of Other Dairy by Category: Value 2019-2024
Table 70 Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 71 Sales of Other Dairy by Category: % Value Growth 2019-2024
Table 72 Sales of Cream by Type: % Value 2019-2024
Table 73 NBO Company Shares of Other Dairy: % Value 2020-2024
Table 74 LBN Brand Shares of Other Dairy: % Value 2021-2024
Table 75 Distribution of Other Dairy by Format: % Value 2019-2024
Table 76 Forecast Sales of Other Dairy by Category: Volume 2024-2029
Table 77 Forecast Sales of Other Dairy by Category: Value 2024-2029
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN TUNISIA
2024 DEVELOPMENTS
High prices continue to limit access to plant-based dairy products
PROSPECTS AND OPPORTUNITIES
Plant-based milk showing strong potential despite niche status
