Dairy Products and Alternatives in Pakistan
Stubborn inflation and price rises remained a key trend in 2023, as in the previous year, taking its toll on the buying power of consumers in Pakistan. Retail volume sales have been affected alongside the performance of dairy manufacturers. In general, large manufacturers are feeling the crunch due to the rising costs of production coinciding with further pressure on consumer spending. The rise in the cost of living has hampered consumer spending habits, with individuals more cautious about unit...
Euromonitor International's Dairy Products and Alternatives in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Dairy Products and Alternatives in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Dairy Products and Alternatives in Pakistan
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
DAIRY PRODUCTS AND ALTERNATIVES IN PAKISTAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Parents seek out milk formula due to referrals and nutritional benefits
Price and tax increases on baby formula milk
Consumers feel pressure of rising prices
PROSPECTS AND OPPORTUNITIES
New laws on labelling milk formula products
Formula milk and baby food is being replaced with breastfeeding
Preference for more sustainable products dependent on consumer purchasing power
CATEGORY DATA
Table 8 Sales of Baby Food by Category: Volume 2018-2023
Table 9 Sales of Baby Food by Category: Value 2018-2023
Table 10 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Baby Food: % Value 2019-2023
Table 13 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 14 Distribution of Baby Food by Format: % Value 2018-2023
Table 15 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Packaged butter and ghee popular among urban consumers
Upfield’s Blue Band continues to dominate margarine
Packaged butter brands offer value for money
PROSPECTS AND OPPORTUNITIES
Solid growth prospects for butter and spreads
Modern channel is gaining ground in butter and spreads
Home baking trend set to continue pushing butter and margarine sales
CATEGORY DATA
Table 19 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 20 Sales of Butter and Spreads by Category: Value 2018-2023
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 25 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cheese enjoys solid growth from urbanisation trend
New competitors enter the cheese category
Urban consumers drive cheese consumption
PROSPECTS AND OPPORTUNITIES
Cheese faces strong growth potential
Urbanisation will remain a key driver of cheese consumption
Grated cheese to become more popular due to the rising importance of convenience
CATEGORY DATA
Table 30 Sales of Cheese by Category: Volume 2018-2023
Table 31 Sales of Cheese by Category: Value 2018-2023
Table 32 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 33 Sales of Cheese by Category: % Value Growth 2018-2023
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 35 NBO Company Shares of Cheese: % Value 2019-2023
Table 36 LBN Brand Shares of Cheese: % Value 2020-2023
Table 37 Distribution of Cheese by Format: % Value 2018-2023
Table 38 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 39 Forecast Sales of Cheese by Category: Value 2023-2028
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Urbanisation leads shift towards packaged milk
Nestlй’s MilkPak is surpassed by Olper’s in drinking milk products
Milk prices pushed up by inflation
PROSPECTS AND OPPORTUNITIES
Strong volume growth expected even as prices rise
Cow’s milk to remain preferred choice
China and Pakistan to join forces and develop the dairy industry
CATEGORY DATA
Table 42 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 43 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 44 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 47 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 48 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 49 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing trend towards packaged yoghurts
Flavoured yoghurt continues to gain traction as consumers look for convenient snacks
Nestlй Pakistan grows share amid growing competition in the yoghurt category
PROSPECTS AND OPPORTUNITIES
Sour milk products set to gain popularity
Introducing different packaging sizes slated to have a positive impact on demand
Preference for thicker yoghurt limits drinking and flavoured yoghurt
CATEGORY DATA
Table 53 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 58 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 59 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 60 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Coffee whiteners remains most popular other dairy product
Condensed milk use is limited to desserts
Competitive landscape intensifies in cream
PROSPECTS AND OPPORTUNITIES
Other dairy category faces strong growth phase
Competition to intensify in other dairy category
Retail distribution to shift towards modern retailers
CATEGORY DATA
Table 64 Sales of Other Dairy by Category: Volume 2018-2023
Table 65 Sales of Other Dairy by Category: Value 2018-2023
Table 66 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 67 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 69 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 70 Distribution of Other Dairy by Format: % Value 2018-2023
Table 71 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 72 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN PAKISTAN
2023 DEVELOPMENTS
Plant-based dairy remains a small niche
PROSPECTS AND OPPORTUNITIES
Future potential depends on marketing investment
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
DAIRY PRODUCTS AND ALTERNATIVES IN PAKISTAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Parents seek out milk formula due to referrals and nutritional benefits
Price and tax increases on baby formula milk
Consumers feel pressure of rising prices
PROSPECTS AND OPPORTUNITIES
New laws on labelling milk formula products
Formula milk and baby food is being replaced with breastfeeding
Preference for more sustainable products dependent on consumer purchasing power
CATEGORY DATA
Table 8 Sales of Baby Food by Category: Volume 2018-2023
Table 9 Sales of Baby Food by Category: Value 2018-2023
Table 10 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Baby Food: % Value 2019-2023
Table 13 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 14 Distribution of Baby Food by Format: % Value 2018-2023
Table 15 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Packaged butter and ghee popular among urban consumers
Upfield’s Blue Band continues to dominate margarine
Packaged butter brands offer value for money
PROSPECTS AND OPPORTUNITIES
Solid growth prospects for butter and spreads
Modern channel is gaining ground in butter and spreads
Home baking trend set to continue pushing butter and margarine sales
CATEGORY DATA
Table 19 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 20 Sales of Butter and Spreads by Category: Value 2018-2023
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 25 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cheese enjoys solid growth from urbanisation trend
New competitors enter the cheese category
Urban consumers drive cheese consumption
PROSPECTS AND OPPORTUNITIES
Cheese faces strong growth potential
Urbanisation will remain a key driver of cheese consumption
Grated cheese to become more popular due to the rising importance of convenience
CATEGORY DATA
Table 30 Sales of Cheese by Category: Volume 2018-2023
Table 31 Sales of Cheese by Category: Value 2018-2023
Table 32 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 33 Sales of Cheese by Category: % Value Growth 2018-2023
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 35 NBO Company Shares of Cheese: % Value 2019-2023
Table 36 LBN Brand Shares of Cheese: % Value 2020-2023
Table 37 Distribution of Cheese by Format: % Value 2018-2023
Table 38 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 39 Forecast Sales of Cheese by Category: Value 2023-2028
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Urbanisation leads shift towards packaged milk
Nestlй’s MilkPak is surpassed by Olper’s in drinking milk products
Milk prices pushed up by inflation
PROSPECTS AND OPPORTUNITIES
Strong volume growth expected even as prices rise
Cow’s milk to remain preferred choice
China and Pakistan to join forces and develop the dairy industry
CATEGORY DATA
Table 42 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 43 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 44 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 47 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 48 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 49 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing trend towards packaged yoghurts
Flavoured yoghurt continues to gain traction as consumers look for convenient snacks
Nestlй Pakistan grows share amid growing competition in the yoghurt category
PROSPECTS AND OPPORTUNITIES
Sour milk products set to gain popularity
Introducing different packaging sizes slated to have a positive impact on demand
Preference for thicker yoghurt limits drinking and flavoured yoghurt
CATEGORY DATA
Table 53 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 58 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 59 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 60 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Coffee whiteners remains most popular other dairy product
Condensed milk use is limited to desserts
Competitive landscape intensifies in cream
PROSPECTS AND OPPORTUNITIES
Other dairy category faces strong growth phase
Competition to intensify in other dairy category
Retail distribution to shift towards modern retailers
CATEGORY DATA
Table 64 Sales of Other Dairy by Category: Volume 2018-2023
Table 65 Sales of Other Dairy by Category: Value 2018-2023
Table 66 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 67 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 69 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 70 Distribution of Other Dairy by Format: % Value 2018-2023
Table 71 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 72 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN PAKISTAN
2023 DEVELOPMENTS
Plant-based dairy remains a small niche
PROSPECTS AND OPPORTUNITIES
Future potential depends on marketing investment
