Dairy Products and Alternatives in North Macedonia
Dairy products and alternatives is witnessing a slowdown in retail volume growth and strong current value growth in 2023, amidst strong inflationary pressure and rising unit prices of dairy products. Production costs have remained high since the outbreak of the war in Ukraine, including raw materials and fodder, energy and transportation costs
Euromonitor International's Dairy Products and Alternatives in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Dairy Products and Alternatives in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
DAIRY PRODUCTS AND ALTERNATIVES IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baby food volume sales contract as negative population growth takes hold
Consumers prioritise more essential baby food
Hipp GmbH & Co Vertrieb KG maintains leading position
PROSPECTS AND OPPORTUNITIES
Demographic issues will hinder volume growth
Manufacturers to grasp opportunities to innovate and drive value sales
Demand for powder standard milk formula to slow impacting overall baby food category
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 15 Distribution of Baby Food by Format: % Value 2018-2023
Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal category decline caused by falling consumption of margarine and spreads
Butter seen as a healthier alternative to margarine and spreads
Meggle improves the image of its flagship butter and margarine brands
PROSPECTS AND OPPORTUNITIES
Butter to outperform margarine and spreads due to healthy image and lower price gap
Product development to inject growth into butter category
Health and wellness to come to the fore via the emergence of fortified/functional spreads
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stability in cheese category reflects its essential status
Spreadable cheese boosted by discounts and promotions
More sophisticated local tastes drive demand for hard cheese
PROSPECTS AND OPPORTUNITIES
Stable growth path ahead for cheese
Younger consumers to drive demand for packaged cheese
Spreadability is main focus for butter manufacturers
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2018-2023
Table 32 Sales of Cheese by Category: Value 2018-2023
Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 36 NBO Company Shares of Cheese: % Value 2019-2023
Table 37 LBN Brand Shares of Cheese: % Value 2020-2023
Table 38 Distribution of Cheese by Format: % Value 2018-2023
Table 39 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 40 Forecast Sales of Cheese by Category: Value 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stable demand in drinking milk products
Shelf-stable milk gains popularity over fresh milk
Flavoured milk drinks benefit from shelf-stable milk trend
PROSPECTS AND OPPORTUNITIES
Solid performance in drinking milk products
Good prospects lie ahead for flavoured drinking milk
Consumers likely to remain price sensitive
CATEGORY DATA
Table 43 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 44 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 49 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and wellness trend drives consumption of yoghurt and sour milk products
Kefir and ayran gain popularity amid launches in sour milk
Growing demand for bio and sustainable products
PROSPECTS AND OPPORTUNITIES
Solid growth expected in yoghurt and sour milk products over the forecast period
Rising demand for free from lactose products set to accelerate over the forecast period
High-protein yoghurt and sour milk to gain ground
CATEGORY DATA
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate growth witnessed in chilled snacks
Constant flurry of new products in shelf-stable and chilled desserts
Cream is one of the most robust categories
PROSPECTS AND OPPORTUNITIES
Solid growth set to continue in other dairy during the forecast period
Evaporated milk to gain consumer interest
New product development and innovation to spur dynamism in chilled snacks
CATEGORY DATA
Table 65 Sales of Other Dairy by Category: Volume 2018-2023
Table 66 Sales of Other Dairy by Category: Value 2018-2023
Table 67 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 68 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 70 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 71 Distribution of Other Dairy by Format: % Value 2018-2023
Table 72 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Plant-based dairy captures attention of health-conscious consumers
Other plant-based milk is the most dynamic category of plant-based dairy in 2023
Soy drinks maintain buoyant growth as most familiar product
PROSPECTS AND OPPORTUNITIES
Plant-based dairy poised to gain greater significance in wider category
Ongoing dynamism in other plant-based milk
Health trend will underpin growth of soy drinks category
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baby food volume sales contract as negative population growth takes hold
Consumers prioritise more essential baby food
Hipp GmbH & Co Vertrieb KG maintains leading position
PROSPECTS AND OPPORTUNITIES
Demographic issues will hinder volume growth
Manufacturers to grasp opportunities to innovate and drive value sales
Demand for powder standard milk formula to slow impacting overall baby food category
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 15 Distribution of Baby Food by Format: % Value 2018-2023
Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal category decline caused by falling consumption of margarine and spreads
Butter seen as a healthier alternative to margarine and spreads
Meggle improves the image of its flagship butter and margarine brands
PROSPECTS AND OPPORTUNITIES
Butter to outperform margarine and spreads due to healthy image and lower price gap
Product development to inject growth into butter category
Health and wellness to come to the fore via the emergence of fortified/functional spreads
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stability in cheese category reflects its essential status
Spreadable cheese boosted by discounts and promotions
More sophisticated local tastes drive demand for hard cheese
PROSPECTS AND OPPORTUNITIES
Stable growth path ahead for cheese
Younger consumers to drive demand for packaged cheese
Spreadability is main focus for butter manufacturers
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2018-2023
Table 32 Sales of Cheese by Category: Value 2018-2023
Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 36 NBO Company Shares of Cheese: % Value 2019-2023
Table 37 LBN Brand Shares of Cheese: % Value 2020-2023
Table 38 Distribution of Cheese by Format: % Value 2018-2023
Table 39 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 40 Forecast Sales of Cheese by Category: Value 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stable demand in drinking milk products
Shelf-stable milk gains popularity over fresh milk
Flavoured milk drinks benefit from shelf-stable milk trend
PROSPECTS AND OPPORTUNITIES
Solid performance in drinking milk products
Good prospects lie ahead for flavoured drinking milk
Consumers likely to remain price sensitive
CATEGORY DATA
Table 43 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 44 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 49 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and wellness trend drives consumption of yoghurt and sour milk products
Kefir and ayran gain popularity amid launches in sour milk
Growing demand for bio and sustainable products
PROSPECTS AND OPPORTUNITIES
Solid growth expected in yoghurt and sour milk products over the forecast period
Rising demand for free from lactose products set to accelerate over the forecast period
High-protein yoghurt and sour milk to gain ground
CATEGORY DATA
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate growth witnessed in chilled snacks
Constant flurry of new products in shelf-stable and chilled desserts
Cream is one of the most robust categories
PROSPECTS AND OPPORTUNITIES
Solid growth set to continue in other dairy during the forecast period
Evaporated milk to gain consumer interest
New product development and innovation to spur dynamism in chilled snacks
CATEGORY DATA
Table 65 Sales of Other Dairy by Category: Volume 2018-2023
Table 66 Sales of Other Dairy by Category: Value 2018-2023
Table 67 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 68 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 70 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 71 Distribution of Other Dairy by Format: % Value 2018-2023
Table 72 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Plant-based dairy captures attention of health-conscious consumers
Other plant-based milk is the most dynamic category of plant-based dairy in 2023
Soy drinks maintain buoyant growth as most familiar product
PROSPECTS AND OPPORTUNITIES
Plant-based dairy poised to gain greater significance in wider category
Ongoing dynamism in other plant-based milk
Health trend will underpin growth of soy drinks category
