Dairy Products and Alternatives in Kenya
In 2023, dairy products and alternatives is expected to moderate current value growth, though volume growth is expected to be minimal. Like many countries across the world, Kenya has experienced high inflation caused by commodity price volatility and tightening global financing conditions that has put major pressure on the exchange rate and foreign exchange reserves. The government has been striking a balance through a combination of greater exchange rate flexibility, fiscal consolidation, and a...
Euromonitor International's Dairy Products and Alternatives in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Dairy Products and Alternatives in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
DAIRY PRODUCTS AND ALTERNATIVES IN KENYA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate volume growth, supported by rising birth rate
Traditional baby food still preferred among low-income and rural consumers
Multinationals continue to dominate
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
VAT proposal for breastmilk refused
Tougher labelling laws over forecast period
CATEGORY DATA
Table 8 Sales of Baby Food by Category: Volume 2018-2023
Table 9 Sales of Baby Food by Category: Value 2018-2023
Table 10 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Baby Food: % Value 2019-2023
Table 13 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 14 Distribution of Baby Food by Format: % Value 2018-2023
Table 15 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales, as inflation persists
Butter weakest performer in 2023
Competitive landscape remains stable in 2023
PROSPECTS AND OPPORTUNITIES
Outlook bleak for butter and spreads over forecast period
Launch of Indonesian brands over forecast period
In a mature product area, health and wellness key differentiators
CATEGORY DATA
Table 19 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 20 Sales of Butter and Spreads by Category: Value 2018-2023
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 25 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal volume growth, as inflation bites
Mild flavoured cheese continues to be most popular
Landscape becoming more competitive.
PROSPECTS AND OPPORTUNITIES
Outlook is bright over forecast period
Foodservice channels drives growth
Sourcing raw material remains a challenge
CATEGORY DATA
Table 30 Sales of Cheese by Category: Volume 2018-2023
Table 31 Sales of Cheese by Category: Value 2018-2023
Table 32 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 33 Sales of Cheese by Category: % Value Growth 2018-2023
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 35 NBO Company Shares of Cheese: % Value 2019-2023
Table 36 LBN Brand Shares of Cheese: % Value 2020-2023
Table 37 Distribution of Cheese by Format: % Value 2018-2023
Table 38 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 39 Forecast Sales of Cheese by Category: Value 2023-2028
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal volume growth, as inflation still bites
Milk ATMs affordable option for consumers
Fresh milk continues to account for most volume sales
PROSPECTS AND OPPORTUNITIES
Government committed to developing domestic dairy sector
Hygiene concerns over milk ATMs could see boost for pasteurised milk
Government push drinking milk as a key source of nutrition
CATEGORY DATA
Table 42 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 43 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 44 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 47 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 48 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 49 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate growth, supported by increased local production
Strong local production base ensures growth
Innovation and differentiation key driver of value sales
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Affluent consumers increasingly see yoghurt as a healthy snack option
Potential for growth of commercial sour milk products
CATEGORY DATA
Table 53 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 58 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 59 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 60 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy volume growth, though from low base
High price of cream constricts its consumer base
Condensed milk remains unpopular, despite its popularity in other African countries
PROSPECTS AND OPPORTUNITIES
Muted growth over forecast period
Expansion of modern grocery retailers may increase consumer base
Increase in refrigeration provides opportunity for chilled other dairy products
CATEGORY DATA
Table 64 Sales of Other Dairy by Category: Volume 2018-2023
Table 65 Sales of Other Dairy by Category: Value 2018-2023
Table 66 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 67 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 69 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 70 Distribution of Other Dairy by Format: % Value 2018-2023
Table 71 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 72 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN KENYA
2023 DEVELOPMENTS
Demand for plant-based dairy is heavily skewed towards middle-class urbanites
Rising demand for organic products reflects positively on plant-based dairy
Local company Bio Food Products launches a plant-based yoghurt
PROSPECTS AND OPPORTUNITIES
Health-conscious consumers set to remain the target for plant-based milk brands
Latent demand for plant-based dairy could attract major global brands
A positive outlook for plant-based yoghurt in particular
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate volume growth, supported by rising birth rate
Traditional baby food still preferred among low-income and rural consumers
Multinationals continue to dominate
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
VAT proposal for breastmilk refused
Tougher labelling laws over forecast period
CATEGORY DATA
Table 8 Sales of Baby Food by Category: Volume 2018-2023
Table 9 Sales of Baby Food by Category: Value 2018-2023
Table 10 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Baby Food: % Value 2019-2023
Table 13 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 14 Distribution of Baby Food by Format: % Value 2018-2023
Table 15 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales, as inflation persists
Butter weakest performer in 2023
Competitive landscape remains stable in 2023
PROSPECTS AND OPPORTUNITIES
Outlook bleak for butter and spreads over forecast period
Launch of Indonesian brands over forecast period
In a mature product area, health and wellness key differentiators
CATEGORY DATA
Table 19 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 20 Sales of Butter and Spreads by Category: Value 2018-2023
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 25 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal volume growth, as inflation bites
Mild flavoured cheese continues to be most popular
Landscape becoming more competitive.
PROSPECTS AND OPPORTUNITIES
Outlook is bright over forecast period
Foodservice channels drives growth
Sourcing raw material remains a challenge
CATEGORY DATA
Table 30 Sales of Cheese by Category: Volume 2018-2023
Table 31 Sales of Cheese by Category: Value 2018-2023
Table 32 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 33 Sales of Cheese by Category: % Value Growth 2018-2023
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 35 NBO Company Shares of Cheese: % Value 2019-2023
Table 36 LBN Brand Shares of Cheese: % Value 2020-2023
Table 37 Distribution of Cheese by Format: % Value 2018-2023
Table 38 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 39 Forecast Sales of Cheese by Category: Value 2023-2028
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal volume growth, as inflation still bites
Milk ATMs affordable option for consumers
Fresh milk continues to account for most volume sales
PROSPECTS AND OPPORTUNITIES
Government committed to developing domestic dairy sector
Hygiene concerns over milk ATMs could see boost for pasteurised milk
Government push drinking milk as a key source of nutrition
CATEGORY DATA
Table 42 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 43 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 44 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 47 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 48 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 49 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate growth, supported by increased local production
Strong local production base ensures growth
Innovation and differentiation key driver of value sales
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Affluent consumers increasingly see yoghurt as a healthy snack option
Potential for growth of commercial sour milk products
CATEGORY DATA
Table 53 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 58 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 59 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 60 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy volume growth, though from low base
High price of cream constricts its consumer base
Condensed milk remains unpopular, despite its popularity in other African countries
PROSPECTS AND OPPORTUNITIES
Muted growth over forecast period
Expansion of modern grocery retailers may increase consumer base
Increase in refrigeration provides opportunity for chilled other dairy products
CATEGORY DATA
Table 64 Sales of Other Dairy by Category: Volume 2018-2023
Table 65 Sales of Other Dairy by Category: Value 2018-2023
Table 66 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 67 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 69 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 70 Distribution of Other Dairy by Format: % Value 2018-2023
Table 71 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 72 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN KENYA
2023 DEVELOPMENTS
Demand for plant-based dairy is heavily skewed towards middle-class urbanites
Rising demand for organic products reflects positively on plant-based dairy
Local company Bio Food Products launches a plant-based yoghurt
PROSPECTS AND OPPORTUNITIES
Health-conscious consumers set to remain the target for plant-based milk brands
Latent demand for plant-based dairy could attract major global brands
A positive outlook for plant-based yoghurt in particular
