Dairy Products and Alternatives in Japan
Dairy products and alternatives is set to continue to grow in current value terms in Japan in 2023, largely driven by unit price increases, due to inflation and increases in production costs. Most of the categories within dairy products and alternatives, except for cheese, which heavily relies on imports, had not experienced high unit price increases until 2022, as there had been no supply chain issues for dairy products such as fresh milk and yoghurt, which are locally sourced. However, Japanes...
Euromonitor International's Dairy Products and Alternatives in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Dairy Products and Alternatives in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Dairy Products and Alternatives in Japan
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
DAIRY PRODUCTS AND ALTERNATIVES IN JAPAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining birth rate continues to negatively affect milk formula
Parents look for convenience in baby food
Asahi and Meiji maintain the top positions in baby food, thanks to strong brand loyalty
PROSPECTS AND OPPORTUNITIES
Liquid milk formula continues to hold potential
Increasing demand expected due to changing perceptions of baby food
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 15 Distribution of Baby Food by Format: % Value 2018-2023
Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Butter sees volume decline due to both price increases and diminishing interest in home cooking and baking
Margarine and spreads struggles due to the negative image of trans fatty acids
Megmilk Snow Brand and Meiji continue to invest in revitalising margarine and spreads
PROSPECTS AND OPPORTUNITIES
Butter expected to maintain a positive performance due to Westernisation
Manufacturers likely to focus on creating new value for margarine
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume consumption of cheese decreases due to price rises
The price gap between domestically sourced cheese and imported cheese narrows
Wide product variety helps Megmilk Snow Brand maintain its lead in cheese
PROSPECTS AND OPPORTUNITIES
Cheese has growth potential due to increasing usage occasions, as well as increasing health awareness
Plant-based cheese has growth potential, as a more affordable and sustainable alternative
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2018-2023
Table 32 Sales of Cheese by Category: Value 2018-2023
Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 36 Sales of Soft Cheese by Type: % Value 2018-2023
Table 37 Sales of Hard Cheese by Type: % Value 2018-2023
Table 38 NBO Company Shares of Cheese: % Value 2019-2023
Table 39 LBN Brand Shares of Cheese: % Value 2020-2023
Table 40 Distribution of Cheese by Format: % Value 2018-2023
Table 41 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 42 Forecast Sales of Cheese by Category: Value 2023-2028
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases negatively impact the retail volume consumption of milk
Flavoured milk drinks continues to face competition from other beverages
High quality, and sustainability initiatives help Meiji maintain its lead in drinking milk products
PROSPECTS AND OPPORTUNITIES
Slow volume decline expected to continue for drinking milk products due to price rises
Increasing popularity of powder milk targeting older consumers and other adults will mitigate the category decline
CATEGORY DATA
Table 45 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 46 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 51 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued retail volume decline due to unit price increases and competition with other healthy foods
Yoghurt with a high protein content performs well
Yakult and Meiji maintain their leading positions in yoghurt
PROSPECTS AND OPPORTUNITIES
Innovation in health oriented products will be necessary to compete with other healthy foods and drinks
Sleep quality set to gain traction as a functional claim
CATEGORY DATA
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Other dairy negatively impacted by both normalising lifestyles and inflationary pressures
Morinaga Milk Industry remains the leader in other dairy, with Ezaki Glico leading chilled dairy desserts
PROSPECTS AND OPPORTUNITIES
Other dairy set to see steady growth thanks to chilled dairy desserts
Branded players in chilled dairy desserts face competition from convenience stores
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2018-2023
Table 69 Sales of Other Dairy by Category: Value 2018-2023
Table 70 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 71 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 72 Sales of Cream by Type: % Value 2018-2023
Table 73 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 74 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 75 Distribution of Other Dairy by Format: % Value 2018-2023
Table 76 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 77 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
The maturity of soy drinks negatively impacts overall growth
Rising product variety drives other plant-based milk to post the strongest performance
Products with no sugar perform well, along with increasing awareness of health
PROSPECTS AND OPPORTUNITIES
Slow value growth expected in plant-based dairy, limited by maturity of soy drinks
Other plant-based milk set to be a key growth driver due to health benefits
Foodservice channel will be key to expansion for other plant-based milk
CATEGORY DATA
Table 80 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 82 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
Table 83 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 84 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 85 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 86 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 87 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
DAIRY PRODUCTS AND ALTERNATIVES IN JAPAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining birth rate continues to negatively affect milk formula
Parents look for convenience in baby food
Asahi and Meiji maintain the top positions in baby food, thanks to strong brand loyalty
PROSPECTS AND OPPORTUNITIES
Liquid milk formula continues to hold potential
Increasing demand expected due to changing perceptions of baby food
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 15 Distribution of Baby Food by Format: % Value 2018-2023
Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Butter sees volume decline due to both price increases and diminishing interest in home cooking and baking
Margarine and spreads struggles due to the negative image of trans fatty acids
Megmilk Snow Brand and Meiji continue to invest in revitalising margarine and spreads
PROSPECTS AND OPPORTUNITIES
Butter expected to maintain a positive performance due to Westernisation
Manufacturers likely to focus on creating new value for margarine
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume consumption of cheese decreases due to price rises
The price gap between domestically sourced cheese and imported cheese narrows
Wide product variety helps Megmilk Snow Brand maintain its lead in cheese
PROSPECTS AND OPPORTUNITIES
Cheese has growth potential due to increasing usage occasions, as well as increasing health awareness
Plant-based cheese has growth potential, as a more affordable and sustainable alternative
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2018-2023
Table 32 Sales of Cheese by Category: Value 2018-2023
Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 36 Sales of Soft Cheese by Type: % Value 2018-2023
Table 37 Sales of Hard Cheese by Type: % Value 2018-2023
Table 38 NBO Company Shares of Cheese: % Value 2019-2023
Table 39 LBN Brand Shares of Cheese: % Value 2020-2023
Table 40 Distribution of Cheese by Format: % Value 2018-2023
Table 41 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 42 Forecast Sales of Cheese by Category: Value 2023-2028
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases negatively impact the retail volume consumption of milk
Flavoured milk drinks continues to face competition from other beverages
High quality, and sustainability initiatives help Meiji maintain its lead in drinking milk products
PROSPECTS AND OPPORTUNITIES
Slow volume decline expected to continue for drinking milk products due to price rises
Increasing popularity of powder milk targeting older consumers and other adults will mitigate the category decline
CATEGORY DATA
Table 45 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 46 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 51 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued retail volume decline due to unit price increases and competition with other healthy foods
Yoghurt with a high protein content performs well
Yakult and Meiji maintain their leading positions in yoghurt
PROSPECTS AND OPPORTUNITIES
Innovation in health oriented products will be necessary to compete with other healthy foods and drinks
Sleep quality set to gain traction as a functional claim
CATEGORY DATA
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Other dairy negatively impacted by both normalising lifestyles and inflationary pressures
Morinaga Milk Industry remains the leader in other dairy, with Ezaki Glico leading chilled dairy desserts
PROSPECTS AND OPPORTUNITIES
Other dairy set to see steady growth thanks to chilled dairy desserts
Branded players in chilled dairy desserts face competition from convenience stores
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2018-2023
Table 69 Sales of Other Dairy by Category: Value 2018-2023
Table 70 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 71 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 72 Sales of Cream by Type: % Value 2018-2023
Table 73 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 74 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 75 Distribution of Other Dairy by Format: % Value 2018-2023
Table 76 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 77 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
The maturity of soy drinks negatively impacts overall growth
Rising product variety drives other plant-based milk to post the strongest performance
Products with no sugar perform well, along with increasing awareness of health
PROSPECTS AND OPPORTUNITIES
Slow value growth expected in plant-based dairy, limited by maturity of soy drinks
Other plant-based milk set to be a key growth driver due to health benefits
Foodservice channel will be key to expansion for other plant-based milk
CATEGORY DATA
Table 80 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 82 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
Table 83 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 84 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 85 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 86 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 87 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
