Dairy Products and Alternatives in Estonia
Dairy products and alternatives is expected to register healthy volume and more moderate constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy. Also, a significant number of recent migrants from Ukraine is also expected to increase volume sales. However, inflation is expected to still be an issue, though its growth is expected to ease slightly. As a result, consumers are ex...
Euromonitor International's Dairy Products and Alternatives in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Dairy Products and Alternatives in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Dairy Products and Alternatives in Estonia
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
DAIRY PRODUCTS AND ALTERNATIVES IN ESTONIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate volume growth, though degree of trading down
Hipp retains its lead but experiences more intense competition, particularly from local players
Prepared baby food registers highest current value growth
PROSPECTS AND OPPORTUNITIES
Premiumisation of prepared baby foods over forecast period
Follow-on formulas register higher growth
E-commerce, along with an omnichannel strategy, gains further value share
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 15 Distribution of Baby Food by Format: % Value 2018-2023
Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Muted constant value and volume growth in 2023
Butter stronger performer in 2023
Tere holds on to lead
PROSPECTS AND OPPORTUNITIES
Butter registers further growth
Spreads and margarine continue decline
In a mature product area, health and wellness key differentiators
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy volume growth in 2023
Local producer Estover continues to lead in 2023
Valio offers vegan cheeses
PROSPECTS AND OPPORTUNITIES
Hard cheeses continue to be most popular
Soft cheese gains popularity
Lidl gains value share
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2018-2023
Table 32 Sales of Cheese by Category: Value 2018-2023
Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 36 NBO Company Shares of Cheese: % Value 2019-2023
Table 37 LBN Brand Shares of Cheese: % Value 2020-2023
Table 38 Distribution of Cheese by Format: % Value 2018-2023
Table 39 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 40 Forecast Sales of Cheese by Category: Value 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy current value and volume growth in 2023
Top three players account for nearly three-quarters of value share
Estonians opt for full fat milk, as it contains fewer preservatives
PROSPECTS AND OPPORTUNITIES
In a mature product area, manufacturers compete with value-added claims
Full fat fresh milk remains most popular and achieves highest volume growth
Lidl gains value share
CATEGORY DATA
Table 43 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 44 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 49 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy volume growth in 2023
Tere leads thanks to its wide product range, with Valio gaining ground in sour milk products
Flavoured yoghurt most popular offering
PROSPECTS AND OPPORTUNITIES
Drinking yoghurt registers highest volume growth over forecast period
Packaging potential differentiator over forecast period
Plant-based variants a threat for dairy yoghurt
CATEGORY DATA
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Other dairy continues to account for significant value sales
Tere leads thanks to its strong brand awareness, reputation for quality and accessible prices
Supermarket chain Maxima outperforms imported goods thanks to its affordability
PROSPECTS AND OPPORTUNITIES
Cream continues to be popular
Other dairy faces threat from plant-based offerings
Opportunities lie in added-value proposals to reinvent the image of other dairy
CATEGORY DATA
Table 65 Sales of Other Dairy by Category: Volume 2018-2023
Table 66 Sales of Other Dairy by Category: Value 2018-2023
Table 67 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 68 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 70 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 71 Distribution of Other Dairy by Format: % Value 2018-2023
Table 72 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued healthy growth in 2023
Multinationals dominate
More attention paid to ingredients
PROSPECTS AND OPPORTUNITIES
Scope remains for new varieties
Environmental agenda supports plant-based dairy
Lidl could emerge as a key player
CATEGORY DATA
Table 76 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 77 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 79 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 80 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 81 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 82 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
DAIRY PRODUCTS AND ALTERNATIVES IN ESTONIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate volume growth, though degree of trading down
Hipp retains its lead but experiences more intense competition, particularly from local players
Prepared baby food registers highest current value growth
PROSPECTS AND OPPORTUNITIES
Premiumisation of prepared baby foods over forecast period
Follow-on formulas register higher growth
E-commerce, along with an omnichannel strategy, gains further value share
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 15 Distribution of Baby Food by Format: % Value 2018-2023
Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Muted constant value and volume growth in 2023
Butter stronger performer in 2023
Tere holds on to lead
PROSPECTS AND OPPORTUNITIES
Butter registers further growth
Spreads and margarine continue decline
In a mature product area, health and wellness key differentiators
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy volume growth in 2023
Local producer Estover continues to lead in 2023
Valio offers vegan cheeses
PROSPECTS AND OPPORTUNITIES
Hard cheeses continue to be most popular
Soft cheese gains popularity
Lidl gains value share
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2018-2023
Table 32 Sales of Cheese by Category: Value 2018-2023
Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 36 NBO Company Shares of Cheese: % Value 2019-2023
Table 37 LBN Brand Shares of Cheese: % Value 2020-2023
Table 38 Distribution of Cheese by Format: % Value 2018-2023
Table 39 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 40 Forecast Sales of Cheese by Category: Value 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy current value and volume growth in 2023
Top three players account for nearly three-quarters of value share
Estonians opt for full fat milk, as it contains fewer preservatives
PROSPECTS AND OPPORTUNITIES
In a mature product area, manufacturers compete with value-added claims
Full fat fresh milk remains most popular and achieves highest volume growth
Lidl gains value share
CATEGORY DATA
Table 43 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 44 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 49 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy volume growth in 2023
Tere leads thanks to its wide product range, with Valio gaining ground in sour milk products
Flavoured yoghurt most popular offering
PROSPECTS AND OPPORTUNITIES
Drinking yoghurt registers highest volume growth over forecast period
Packaging potential differentiator over forecast period
Plant-based variants a threat for dairy yoghurt
CATEGORY DATA
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Other dairy continues to account for significant value sales
Tere leads thanks to its strong brand awareness, reputation for quality and accessible prices
Supermarket chain Maxima outperforms imported goods thanks to its affordability
PROSPECTS AND OPPORTUNITIES
Cream continues to be popular
Other dairy faces threat from plant-based offerings
Opportunities lie in added-value proposals to reinvent the image of other dairy
CATEGORY DATA
Table 65 Sales of Other Dairy by Category: Volume 2018-2023
Table 66 Sales of Other Dairy by Category: Value 2018-2023
Table 67 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 68 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 70 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 71 Distribution of Other Dairy by Format: % Value 2018-2023
Table 72 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued healthy growth in 2023
Multinationals dominate
More attention paid to ingredients
PROSPECTS AND OPPORTUNITIES
Scope remains for new varieties
Environmental agenda supports plant-based dairy
Lidl could emerge as a key player
CATEGORY DATA
Table 76 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 77 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 79 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 80 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 81 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 82 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
