Dairy Products and Alternatives in Bulgaria
The dairy and alternatives category in Bulgaria has been severely impacted by high inflation rates against the backdrop of the war in Ukraine and the country’s political crisis. Dairy prices increased enormously in 2022 and continued to grow slightly in 2023 as inflation fell slightly. Moreover, this retail price growth became more noticeable to consumers in 2023 as they grappled with the cost of living crisis. As dairy is a staple food in Bulgaria, with a significant role in everyday shopping b...
Euromonitor International's Dairy Products and Alternatives in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Dairy Products and Alternatives in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Dairy Products and Alternatives in Bulgaria
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
DAIRY PRODUCTS AND ALTERNATIVES IN BULGARIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing demand for specialised baby food
Prepared baby food is most significant category
Mothers seek out convenient options for babies
PROSPECTS AND OPPORTUNITIES
Economic and price stability to drive volume growth
Healthy growth for standard and follow-on milk formulas
Private labels face promising growth
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 16 Distribution of Baby Food by Format: % Value 2018-2023
Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Falling consumption of butter and spreads
Margarine and spreads is favoured as the more affordable option
Foodservice sales recover to pre-pandemic levels
PROSPECTS AND OPPORTUNITIES
Consumption to stabilise as inflation falls
Brand developments will improve perception of margarines and spreads
Cooking fats to suffer decline
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cheese consumption bounces back marginally
Traditional cheeses prevail as local’s favourites
Consumers remain price sensitive when buying cheese
PROSPECTS AND OPPORTUNITIES
Vegetarianism and lower meat consumption to support cheese category
Bulgarians to broaden cheese selection
Spreadable cheese to see renewed volume growth
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2018-2023
Table 33 Sales of Cheese by Category: Value 2018-2023
Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
Table 39 NBO Company Shares of Cheese: % Value 2019-2023
Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
Table 41 Distribution of Cheese by Format: % Value 2018-2023
Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Drinking milk products remain under pressure
Fresh milk brands raise the bar on sustainable packaging
Bulgarians prefer natural full fat milk
PROSPECTS AND OPPORTUNITIES
Milk consumption to remain solid as prices fall
Merger of leading players to give Hellenic Dairies stronger position
New product activity will support dairy only flavoured milk drinks
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price inflation hinders yoghurt and sour milk consumption
Private label and larger pack formats support plain yoghurt category
Drinking yoghurt brands focus on bringing added-value
PROSPECTS AND OPPORTUNITIES
Yoghurt and sour milk to grow due to health perception
Plain yoghurt to see quality enhancements
Danone aims to consolidate leadership in drinking yoghurt
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Recovery in consumption of other dairy
Quark and fromage frais gain from healthy status
Danone Serdika leads other dairy
PROSPECTS AND OPPORTUNITIES
Stable growth path ahead for other dairy
Private label expansion in other dairy
Chilled snacks face promising growth
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2018-2023
Table 69 Sales of Other Dairy by Category: Value 2018-2023
Table 70 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 71 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 72 Sales of Cream by Type: % Value 2018-2023
Table 73 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 74 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 75 Distribution of Other Dairy by Format: % Value 2018-2023
Table 76 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 77 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy growth for plant-based dairy alternatives
Plant-based cheese springs to life
Competition heats up in other plant-based milk alternatives
PROSPECTS AND OPPORTUNITIES
Growing interest in health and wellness will drive category growth
Lower prices and innovation to entice consumers towards plant-based milk
Plant-based cheese to become more accessible
CATEGORY DATA
Table 80 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 84 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
DAIRY PRODUCTS AND ALTERNATIVES IN BULGARIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing demand for specialised baby food
Prepared baby food is most significant category
Mothers seek out convenient options for babies
PROSPECTS AND OPPORTUNITIES
Economic and price stability to drive volume growth
Healthy growth for standard and follow-on milk formulas
Private labels face promising growth
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 16 Distribution of Baby Food by Format: % Value 2018-2023
Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Falling consumption of butter and spreads
Margarine and spreads is favoured as the more affordable option
Foodservice sales recover to pre-pandemic levels
PROSPECTS AND OPPORTUNITIES
Consumption to stabilise as inflation falls
Brand developments will improve perception of margarines and spreads
Cooking fats to suffer decline
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cheese consumption bounces back marginally
Traditional cheeses prevail as local’s favourites
Consumers remain price sensitive when buying cheese
PROSPECTS AND OPPORTUNITIES
Vegetarianism and lower meat consumption to support cheese category
Bulgarians to broaden cheese selection
Spreadable cheese to see renewed volume growth
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2018-2023
Table 33 Sales of Cheese by Category: Value 2018-2023
Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
Table 39 NBO Company Shares of Cheese: % Value 2019-2023
Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
Table 41 Distribution of Cheese by Format: % Value 2018-2023
Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Drinking milk products remain under pressure
Fresh milk brands raise the bar on sustainable packaging
Bulgarians prefer natural full fat milk
PROSPECTS AND OPPORTUNITIES
Milk consumption to remain solid as prices fall
Merger of leading players to give Hellenic Dairies stronger position
New product activity will support dairy only flavoured milk drinks
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price inflation hinders yoghurt and sour milk consumption
Private label and larger pack formats support plain yoghurt category
Drinking yoghurt brands focus on bringing added-value
PROSPECTS AND OPPORTUNITIES
Yoghurt and sour milk to grow due to health perception
Plain yoghurt to see quality enhancements
Danone aims to consolidate leadership in drinking yoghurt
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Recovery in consumption of other dairy
Quark and fromage frais gain from healthy status
Danone Serdika leads other dairy
PROSPECTS AND OPPORTUNITIES
Stable growth path ahead for other dairy
Private label expansion in other dairy
Chilled snacks face promising growth
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2018-2023
Table 69 Sales of Other Dairy by Category: Value 2018-2023
Table 70 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 71 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 72 Sales of Cream by Type: % Value 2018-2023
Table 73 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 74 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 75 Distribution of Other Dairy by Format: % Value 2018-2023
Table 76 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 77 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy growth for plant-based dairy alternatives
Plant-based cheese springs to life
Competition heats up in other plant-based milk alternatives
PROSPECTS AND OPPORTUNITIES
Growing interest in health and wellness will drive category growth
Lower prices and innovation to entice consumers towards plant-based milk
Plant-based cheese to become more accessible
CATEGORY DATA
Table 80 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 84 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
