Dairy Products and Alternatives in Belarus
In 2021, the COVID-19 restrictions will ease in Belarus and there will not likely be further lockdowns. As a result, Belarusians will return to their pre pandemic routines which will have a positive influence on dairy products overall. Nonetheless, economic downturn will continue to have a strong impact on purchasing powers as spending on groceries decline, prices grow, and consumers are forced to economise. Overall, price sensitivity will rise as disposable incomes decrease.
Euromonitor International's Dairy Products and Alternatives in Belarus report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Dairy Products and Alternatives in Belarus report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
DAIRY PRODUCTS AND ALTERNATIVES IN BELARUS
EXECUTIVE SUMMARY
Dairy products and alternatives in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2016-2021
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowed birth rates pose a greater threat to baby food than the COVID-19 pandemic in 2021
On-the-go consumption continues to boost the appeal of pouches in 2021
Local manufacturers continue to lead baby food in 2021
PROSPECTS AND OPPORTUNITIES
Baby food continues to perform well despite declining birth rates in 2022 and beyond
Intense competition expected from both international and local players over the forecast period
Modern retailing will boost availability of other baby food into the forecast period
CATEGORY DATA
Table 8 Sales of Baby Food by Category: Volume 2016-2021
Table 9 Sales of Baby Food by Category: Value 2016-2021
Table 10 Sales of Baby Food by Category: % Volume Growth 2016-2021
Table 11 Sales of Baby Food by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Baby Food: % Value 2017-2021
Table 13 LBN Brand Shares of Baby Food: % Value 2018-2021
Table 14 Distribution of Baby Food by Format: % Value 2016-2021
Table 15 Forecast Sales of Baby Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Baby Food by Category: Value 2021-2026
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2021-2026
BUTTER AND SPREADS IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Butter and spreads sees slowed growth as consumers return to their pre pandemic lifestyles
Butter consumption undergoes change in 2021 due to the dwindling economy and the rising health and wellness trend
Local players continue to lead butter and spreads in 2021
PROSPECTS AND OPPORTUNITIES
Ongoing economic concerns result in further declining demand for butter
The health and wellness trend will inspire innovations as players aim to offer healthier alternatives over the forecast period
Busier, on-the-go lifestyles will reduce demand for butter and spreads into the forecast period
CATEGORY DATA
Table 19 Sales of Butter and Spreads by Category: Volume 2016-2021
Table 20 Sales of Butter and Spreads by Category: Value 2016-2021
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2016-2021
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Butter and Spreads: % Value 2017-2021
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2018-2021
Table 25 Distribution of Butter and Spreads by Format: % Value 2016-2021
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2021-2026
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2021-2026
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2021-2026
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2021-2026
CHEESE IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers switch back to unpackaged cheese due to lower prices
The health and wellness trend alters consumer preferences within cheese
Cheese remains highly fragmented in Belarus with two local players leading
PROSPECTS AND OPPORTUNITIES
Local players continue to dominate cheese in 2022 and beyond
Cash-strapped consumers seek discounts and prefer unpackaged cheese
Soft cheese will continue to perform well over the forecast period
CATEGORY DATA
Table 30 Sales of Cheese by Category: Volume 2016-2021
Table 31 Sales of Cheese by Category: Value 2016-2021
Table 32 Sales of Cheese by Category: % Volume Growth 2016-2021
Table 33 Sales of Cheese by Category: % Value Growth 2016-2021
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2016-2021
Table 35 NBO Company Shares of Cheese: % Value 2017-2021
Table 36 LBN Brand Shares of Cheese: % Value 2018-2021
Table 37 Distribution of Cheese by Format: % Value 2016-2021
Table 38 Forecast Sales of Cheese by Category: Volume 2021-2026
Table 39 Forecast Sales of Cheese by Category: Value 2021-2026
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2021-2026
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2021-2026
DRINKING MILK PRODUCTS IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing restrictions and lack of on-the-go consumption proves detrimental for some product areas in 2021
Domestic players struggle to compete against international players in 2021
Private label becomes increasingly popular amongst cash-strapped consumers
PROSPECTS AND OPPORTUNITIES
Shelf-stable milk set to perform well in volume terms in 2022 and beyond
Cash-strapped consumers likely to cut back on unnecessary indulgence products such as dairy only flavoured milk drinks
Higher unit prices of drinking milk alternatives prevent success
CATEGORY DATA
Table 64 Sales of Drinking Milk Products by Category: Volume 2016-2021
Table 65 Sales of Drinking Milk Products by Category: Value 2016-2021
Table 66 Sales of Drinking Milk Products by Category: % Volume Growth 2016-2021
Table 67 Sales of Drinking Milk Products by Category: % Value Growth 2016-2021
Table 68 NBO Company Shares of Drinking Milk Products: % Value 2017-2021
Table 69 LBN Brand Shares of Drinking Milk Products: % Value 2018-2021
Table 70 Distribution of Drinking Milk Products by Format: % Value 2016-2021
Table 71 Forecast Sales of Drinking Milk Products Products by Category: Volume 2021-2026
Table 72 Forecast Sales of Drinking Milk Products Products by Category: Value 2021-2026
Table 73 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2021-2026
Table 74 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2021-2026
YOGHURT AND SOUR MILK PRODUCTS IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Drinking yogurts witnesses the most dynamic growth in 2021
Sour milk products continues to witness volume decline in 2021
Local leader Savushkin Produkt will retain its leading position in 2021
PROSPECTS AND OPPORTUNITIES
The health and wellness trend set to positively impact yoghurt and sour milk products in 2022 and beyond
Players increasingly offer more price competitive products in order to capture consumers
New product developments expected to be seen over the forecast period
CATEGORY DATA
Table 42 Sales of Yoghurt and Sour Milk Products by Category: Volume 2016-2021
Table 43 Sales of Yoghurt and Sour Milk Products by Category: Value 2016-2021
Table 44 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2016-2021
Table 45 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2017-2021
Table 47 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2018-2021
Table 48 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2016-2021
Table 49 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2021-2026
Table 50 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2021-2026
Table 51 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2021-2026
OTHER DAIRY IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chilled snacks sees the most dynamic growth in 2021
The health and wellness trend continues to impact consumer preferences
Local players will continue to lead other dairy in 2021
PROSPECTS AND OPPORTUNITIES
Economic downturn impacts consumer preferences in 2022 and beyond
Chilled snacks continues to perform well thanks to perceived healthiness and lower unit prices
Alternative dairy products may pose a threat to other dairy into the forecast period
CATEGORY DATA
Table 53 Sales of Other Dairy by Category: Volume 2016-2021
Table 54 Sales of Other Dairy by Category: Value 2016-2021
Table 55 Sales of Other Dairy by Category: % Volume Growth 2016-2021
Table 56 Sales of Other Dairy by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Other Dairy: % Value 2017-2021
Table 58 LBN Brand Shares of Other Dairy: % Value 2018-2021
Table 59 Distribution of Other Dairy by Format: % Value 2016-2021
Table 60 Forecast Sales of Other Dairy by Category: Volume 2021-2026
Table 61 Forecast Sales of Other Dairy by Category: Value 2021-2026
Table 62 Forecast Sales of Other Dairy by Category: % Volume Growth 2021-2026
Table 63 Forecast Sales of Other Dairy by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Dairy products and alternatives in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2016-2021
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowed birth rates pose a greater threat to baby food than the COVID-19 pandemic in 2021
On-the-go consumption continues to boost the appeal of pouches in 2021
Local manufacturers continue to lead baby food in 2021
PROSPECTS AND OPPORTUNITIES
Baby food continues to perform well despite declining birth rates in 2022 and beyond
Intense competition expected from both international and local players over the forecast period
Modern retailing will boost availability of other baby food into the forecast period
CATEGORY DATA
Table 8 Sales of Baby Food by Category: Volume 2016-2021
Table 9 Sales of Baby Food by Category: Value 2016-2021
Table 10 Sales of Baby Food by Category: % Volume Growth 2016-2021
Table 11 Sales of Baby Food by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Baby Food: % Value 2017-2021
Table 13 LBN Brand Shares of Baby Food: % Value 2018-2021
Table 14 Distribution of Baby Food by Format: % Value 2016-2021
Table 15 Forecast Sales of Baby Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Baby Food by Category: Value 2021-2026
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2021-2026
BUTTER AND SPREADS IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Butter and spreads sees slowed growth as consumers return to their pre pandemic lifestyles
Butter consumption undergoes change in 2021 due to the dwindling economy and the rising health and wellness trend
Local players continue to lead butter and spreads in 2021
PROSPECTS AND OPPORTUNITIES
Ongoing economic concerns result in further declining demand for butter
The health and wellness trend will inspire innovations as players aim to offer healthier alternatives over the forecast period
Busier, on-the-go lifestyles will reduce demand for butter and spreads into the forecast period
CATEGORY DATA
Table 19 Sales of Butter and Spreads by Category: Volume 2016-2021
Table 20 Sales of Butter and Spreads by Category: Value 2016-2021
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2016-2021
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Butter and Spreads: % Value 2017-2021
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2018-2021
Table 25 Distribution of Butter and Spreads by Format: % Value 2016-2021
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2021-2026
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2021-2026
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2021-2026
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2021-2026
CHEESE IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers switch back to unpackaged cheese due to lower prices
The health and wellness trend alters consumer preferences within cheese
Cheese remains highly fragmented in Belarus with two local players leading
PROSPECTS AND OPPORTUNITIES
Local players continue to dominate cheese in 2022 and beyond
Cash-strapped consumers seek discounts and prefer unpackaged cheese
Soft cheese will continue to perform well over the forecast period
CATEGORY DATA
Table 30 Sales of Cheese by Category: Volume 2016-2021
Table 31 Sales of Cheese by Category: Value 2016-2021
Table 32 Sales of Cheese by Category: % Volume Growth 2016-2021
Table 33 Sales of Cheese by Category: % Value Growth 2016-2021
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2016-2021
Table 35 NBO Company Shares of Cheese: % Value 2017-2021
Table 36 LBN Brand Shares of Cheese: % Value 2018-2021
Table 37 Distribution of Cheese by Format: % Value 2016-2021
Table 38 Forecast Sales of Cheese by Category: Volume 2021-2026
Table 39 Forecast Sales of Cheese by Category: Value 2021-2026
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2021-2026
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2021-2026
DRINKING MILK PRODUCTS IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing restrictions and lack of on-the-go consumption proves detrimental for some product areas in 2021
Domestic players struggle to compete against international players in 2021
Private label becomes increasingly popular amongst cash-strapped consumers
PROSPECTS AND OPPORTUNITIES
Shelf-stable milk set to perform well in volume terms in 2022 and beyond
Cash-strapped consumers likely to cut back on unnecessary indulgence products such as dairy only flavoured milk drinks
Higher unit prices of drinking milk alternatives prevent success
CATEGORY DATA
Table 64 Sales of Drinking Milk Products by Category: Volume 2016-2021
Table 65 Sales of Drinking Milk Products by Category: Value 2016-2021
Table 66 Sales of Drinking Milk Products by Category: % Volume Growth 2016-2021
Table 67 Sales of Drinking Milk Products by Category: % Value Growth 2016-2021
Table 68 NBO Company Shares of Drinking Milk Products: % Value 2017-2021
Table 69 LBN Brand Shares of Drinking Milk Products: % Value 2018-2021
Table 70 Distribution of Drinking Milk Products by Format: % Value 2016-2021
Table 71 Forecast Sales of Drinking Milk Products Products by Category: Volume 2021-2026
Table 72 Forecast Sales of Drinking Milk Products Products by Category: Value 2021-2026
Table 73 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2021-2026
Table 74 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2021-2026
YOGHURT AND SOUR MILK PRODUCTS IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Drinking yogurts witnesses the most dynamic growth in 2021
Sour milk products continues to witness volume decline in 2021
Local leader Savushkin Produkt will retain its leading position in 2021
PROSPECTS AND OPPORTUNITIES
The health and wellness trend set to positively impact yoghurt and sour milk products in 2022 and beyond
Players increasingly offer more price competitive products in order to capture consumers
New product developments expected to be seen over the forecast period
CATEGORY DATA
Table 42 Sales of Yoghurt and Sour Milk Products by Category: Volume 2016-2021
Table 43 Sales of Yoghurt and Sour Milk Products by Category: Value 2016-2021
Table 44 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2016-2021
Table 45 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2017-2021
Table 47 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2018-2021
Table 48 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2016-2021
Table 49 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2021-2026
Table 50 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2021-2026
Table 51 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2021-2026
OTHER DAIRY IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chilled snacks sees the most dynamic growth in 2021
The health and wellness trend continues to impact consumer preferences
Local players will continue to lead other dairy in 2021
PROSPECTS AND OPPORTUNITIES
Economic downturn impacts consumer preferences in 2022 and beyond
Chilled snacks continues to perform well thanks to perceived healthiness and lower unit prices
Alternative dairy products may pose a threat to other dairy into the forecast period
CATEGORY DATA
Table 53 Sales of Other Dairy by Category: Volume 2016-2021
Table 54 Sales of Other Dairy by Category: Value 2016-2021
Table 55 Sales of Other Dairy by Category: % Volume Growth 2016-2021
Table 56 Sales of Other Dairy by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Other Dairy: % Value 2017-2021
Table 58 LBN Brand Shares of Other Dairy: % Value 2018-2021
Table 59 Distribution of Other Dairy by Format: % Value 2016-2021
Table 60 Forecast Sales of Other Dairy by Category: Volume 2021-2026
Table 61 Forecast Sales of Other Dairy by Category: Value 2021-2026
Table 62 Forecast Sales of Other Dairy by Category: % Volume Growth 2021-2026
Table 63 Forecast Sales of Other Dairy by Category: % Value Growth 2021-2026
