Confectionery in Switzerland
The chocolate confectionery landscape saw the world’s first tablet with sugar alternative stevia being launched in Switzerland in January 2010. Villars Maitre Chocolatier SA made waves with the launch of its "Dark 70% cocoa" tablets, which are low in sugar. According to Villars, it was the first chocolate maker to use a natural sweetener, made from stevia leaves. Villars' manufacturing philosophy is not to use any artificial colourings or flavourings and more similar products are expected to...
Euromonitor International's Chocolate Confectionery in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Chocolate Confectionery in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Chocolate Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Confectionery in Switzerland
Euromonitor International
September 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Swiss Economy Recovering Slowly Post-recession
Health and Convenience Still Preeminent Trends in Switzerland
Swissness and Provenance
Private Label Gains Further Ground
Positive Outlook for the Forecast Period
Key Trends and Developments
the "swissness" Trend Gains Momentum During the Recession
Discounters' Expansion Continues
Polarisation and Provenance
Convenience Fuelling Changes To Packaged Food Industry
Obesity and Health Concerns
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 32 Company Shares of Nutrition/Staples 2005-2009
Table 33 Brand Shares of Nutrition/Staples 2006-2009
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
Table 39 Sales of Meal Solutions by Category: Value 2005-2010
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 42 Company Shares of Meal Solutions 2005-2009
Table 43 Brand Shares of Meal Solutions 2006-2009
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Coop Genossenschaft
Strategic Direction
Key Facts
Summary 2 Coop Genossenschaft: Key Facts
Summary 3 Coop Genossenschaft: Operational Indicators 2007-2009
Company Background
Production
Summary 4 Coop Genossenschaft: Production Statistics 2009
Competitive Positioning
Summary 5 Coop Genossenschaft: Competitive Position 2009
Crémo SA
Strategic Direction
Key Facts
Summary 6 Crémo SA: Key Facts
Summary 7 Crémo SA: Operational Indicators 2007-2009
Company Background
Production
Summary 8 Crémo SA: Production Statistics 2009
Competitive Positioning
Summary 9 Crémo SA: Competitive Position 2009
Emmi AG
Strategic Direction
Key Facts
Summary 10 Emmi AG: Key Facts
Summary 11 Emmi AG: Operational Indicators 2007-2009
Company Background
Production
Summary 12 Emmi AG: Production Sites 2009
Competitive Positioning
Summary 13 Emmi AG: Competitive Position 2009
Hero AG
Strategic Direction
Key Facts
Summary 14 Hero AG: Key Facts
Summary 15 Hero AG: Operational Indicators 2009
Company Background
Production
Summary 16 Hero AG Production Statistics 2009
Competitive Positioning
Summary 17 Hero AG: Competitive Positioning 2009
Hilcona AG
Strategic Direction
Key Facts
Summary 18 Hilcona AG: Key Facts
Summary 19 Hilcona AG: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 20 Hilcona AG Competitive Position 2009
Hug AG
Strategic Direction
Key Facts
Summary 21 HUG AG: Key Facts
Summary 22 HUG AG: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 23 Hug AG: Competitive Position 2009
Migros Genossenschaftsbund Eg
Strategic Direction
Key Facts
Summary 24 Migros Genossenschaftsbund eG: Key Facts
Summary 25 Migros Genossenschaftsbund eG: Operational Indicators 2007-2009
Company Background
Production
Summary 26 Migros Genossenschaftsbund eG: Production Statistics 2009
Competitive Positioning
Summary 27 Migros Genossenschaftsbund: Competitive Position 2009
Ricola AG
Strategic Direction
Key Facts
Summary 28 Ricola AG: Key Facts
Summary 29 Ricola AG: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 30 Ricola AG: Competitive Position 2009
Wander AG
Strategic Direction
Key Facts
Summary 31 Wander AG: Key Facts
Summary 32 Wander AG: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 33 Wander AG: Competitive Positioning 2009
Zweifel Pomy-chips AG
Strategic Direction
Key Facts
Summary 34 Zweifel Pomy-Chips AG: Key Facts
Summary 35 Zweifel Pomy-Chips AG: Operational Indicators 2007-2009
Company Background
Production
Summary 36 Zweifel Pomy-Chips AG Production Statistics 2009
Competitive Positioning
Summary 37 Zweifel Pomy-Chips AG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Chocolate Confectionery by Category: Volume 2005-2010
Table 49 Sales of Chocolate Confectionery by Category: Value 2005-2010
Table 50 Sales of Chocolate Confectionery by Category: % Volume Growth 2005-2010
Table 51 Sales of Chocolate Confectionery by Category: % Value Growth 2005-2010
Table 52 Chocolate Tablets by Type: % Value Breakdown 2005-2010
Table 53 Chocolate Confectionery Company Shares 2005-2009
Table 54 Chocolate Confectionery Brand Shares 2006-2009
Table 55 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2005-2010
Table 56 Forecast Sales of Chocolate Confectionery by Category: Volume 2010-2015
Table 57 Forecast Sales of Chocolate Confectionery by Category: Value 2010-2015
Table 58 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
Table 59 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Gum by Category: Volume 2005-2010
Table 61 Sales of Gum by Category: Value 2005-2010
Table 62 Sales of Gum by Category: % Volume Growth 2005-2010
Table 63 Sales of Gum by Category: % Value Growth 2005-2010
Table 64 Leading Flavours for Gum 2005-2010
Table 65 Gum Company Shares 2005-2009
Table 66 Gum Brand Shares 2006-2009
Table 67 Sales of Gum by Distribution Format: % Analysis 2005-2010
Table 68 Forecast Sales of Gum by Category: Volume 2010-2015
Table 69 Forecast Sales of Gum by Category: Value 2010-2015
Table 70 Forecast Sales of Gum by Category: % Volume Growth 2010-2015
Table 71 Forecast Sales of Gum by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Sugar Confectionery by Category: Volume 2005-2010
Table 73 Sales of Sugar Confectionery by Category: Value 2005-2010
Table 74 Sales of Sugar Confectionery by Category: % Volume Growth 2005-2010
Table 75 Sales of Sugar Confectionery by Category: % Value Growth 2005-2010
Table 76 Sugarised Vs Sugar-free Sugar Confectionery % Breakdown by Type 2010
Table 77 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2005-2010
Table 78 Sugar Confectionery Company Shares 2005-2009
Table 79 Sugar Confectionery Brand Shares 2006-2009
Table 80 Sales of Sugar Confectionery by Distribution Format: % Analysis 2005-2010
Table 81 Forecast Sales of Sugar Confectionery by Category: Volume 2010-2015
Table 82 Forecast Sales of Sugar Confectionery by Category: Value 2010-2015
Table 83 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
Table 84 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
Euromonitor International
September 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Swiss Economy Recovering Slowly Post-recession
Health and Convenience Still Preeminent Trends in Switzerland
Swissness and Provenance
Private Label Gains Further Ground
Positive Outlook for the Forecast Period
Key Trends and Developments
the "swissness" Trend Gains Momentum During the Recession
Discounters' Expansion Continues
Polarisation and Provenance
Convenience Fuelling Changes To Packaged Food Industry
Obesity and Health Concerns
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 32 Company Shares of Nutrition/Staples 2005-2009
Table 33 Brand Shares of Nutrition/Staples 2006-2009
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
Table 39 Sales of Meal Solutions by Category: Value 2005-2010
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 42 Company Shares of Meal Solutions 2005-2009
Table 43 Brand Shares of Meal Solutions 2006-2009
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Coop Genossenschaft
Strategic Direction
Key Facts
Summary 2 Coop Genossenschaft: Key Facts
Summary 3 Coop Genossenschaft: Operational Indicators 2007-2009
Company Background
Production
Summary 4 Coop Genossenschaft: Production Statistics 2009
Competitive Positioning
Summary 5 Coop Genossenschaft: Competitive Position 2009
Crémo SA
Strategic Direction
Key Facts
Summary 6 Crémo SA: Key Facts
Summary 7 Crémo SA: Operational Indicators 2007-2009
Company Background
Production
Summary 8 Crémo SA: Production Statistics 2009
Competitive Positioning
Summary 9 Crémo SA: Competitive Position 2009
Emmi AG
Strategic Direction
Key Facts
Summary 10 Emmi AG: Key Facts
Summary 11 Emmi AG: Operational Indicators 2007-2009
Company Background
Production
Summary 12 Emmi AG: Production Sites 2009
Competitive Positioning
Summary 13 Emmi AG: Competitive Position 2009
Hero AG
Strategic Direction
Key Facts
Summary 14 Hero AG: Key Facts
Summary 15 Hero AG: Operational Indicators 2009
Company Background
Production
Summary 16 Hero AG Production Statistics 2009
Competitive Positioning
Summary 17 Hero AG: Competitive Positioning 2009
Hilcona AG
Strategic Direction
Key Facts
Summary 18 Hilcona AG: Key Facts
Summary 19 Hilcona AG: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 20 Hilcona AG Competitive Position 2009
Hug AG
Strategic Direction
Key Facts
Summary 21 HUG AG: Key Facts
Summary 22 HUG AG: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 23 Hug AG: Competitive Position 2009
Migros Genossenschaftsbund Eg
Strategic Direction
Key Facts
Summary 24 Migros Genossenschaftsbund eG: Key Facts
Summary 25 Migros Genossenschaftsbund eG: Operational Indicators 2007-2009
Company Background
Production
Summary 26 Migros Genossenschaftsbund eG: Production Statistics 2009
Competitive Positioning
Summary 27 Migros Genossenschaftsbund: Competitive Position 2009
Ricola AG
Strategic Direction
Key Facts
Summary 28 Ricola AG: Key Facts
Summary 29 Ricola AG: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 30 Ricola AG: Competitive Position 2009
Wander AG
Strategic Direction
Key Facts
Summary 31 Wander AG: Key Facts
Summary 32 Wander AG: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 33 Wander AG: Competitive Positioning 2009
Zweifel Pomy-chips AG
Strategic Direction
Key Facts
Summary 34 Zweifel Pomy-Chips AG: Key Facts
Summary 35 Zweifel Pomy-Chips AG: Operational Indicators 2007-2009
Company Background
Production
Summary 36 Zweifel Pomy-Chips AG Production Statistics 2009
Competitive Positioning
Summary 37 Zweifel Pomy-Chips AG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Chocolate Confectionery by Category: Volume 2005-2010
Table 49 Sales of Chocolate Confectionery by Category: Value 2005-2010
Table 50 Sales of Chocolate Confectionery by Category: % Volume Growth 2005-2010
Table 51 Sales of Chocolate Confectionery by Category: % Value Growth 2005-2010
Table 52 Chocolate Tablets by Type: % Value Breakdown 2005-2010
Table 53 Chocolate Confectionery Company Shares 2005-2009
Table 54 Chocolate Confectionery Brand Shares 2006-2009
Table 55 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2005-2010
Table 56 Forecast Sales of Chocolate Confectionery by Category: Volume 2010-2015
Table 57 Forecast Sales of Chocolate Confectionery by Category: Value 2010-2015
Table 58 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
Table 59 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Gum by Category: Volume 2005-2010
Table 61 Sales of Gum by Category: Value 2005-2010
Table 62 Sales of Gum by Category: % Volume Growth 2005-2010
Table 63 Sales of Gum by Category: % Value Growth 2005-2010
Table 64 Leading Flavours for Gum 2005-2010
Table 65 Gum Company Shares 2005-2009
Table 66 Gum Brand Shares 2006-2009
Table 67 Sales of Gum by Distribution Format: % Analysis 2005-2010
Table 68 Forecast Sales of Gum by Category: Volume 2010-2015
Table 69 Forecast Sales of Gum by Category: Value 2010-2015
Table 70 Forecast Sales of Gum by Category: % Volume Growth 2010-2015
Table 71 Forecast Sales of Gum by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Sugar Confectionery by Category: Volume 2005-2010
Table 73 Sales of Sugar Confectionery by Category: Value 2005-2010
Table 74 Sales of Sugar Confectionery by Category: % Volume Growth 2005-2010
Table 75 Sales of Sugar Confectionery by Category: % Value Growth 2005-2010
Table 76 Sugarised Vs Sugar-free Sugar Confectionery % Breakdown by Type 2010
Table 77 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2005-2010
Table 78 Sugar Confectionery Company Shares 2005-2009
Table 79 Sugar Confectionery Brand Shares 2006-2009
Table 80 Sales of Sugar Confectionery by Distribution Format: % Analysis 2005-2010
Table 81 Forecast Sales of Sugar Confectionery by Category: Volume 2010-2015
Table 82 Forecast Sales of Sugar Confectionery by Category: Value 2010-2015
Table 83 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
Table 84 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
