Biscuits and Snack Bars in Greece

October 2015 | 39 pages | ID: B2392228305EN
Euromonitor International Ltd

Abstracts

Both snack bars and biscuits perform well regardless of the economic downturn and shrinking disposable incomes. Aggressive promotional activities have made these products appealing to consumers. In the case of snack bars a trend for healthier snacks that can easily be consumed on-the-go has created a prosperous ground for growth. In biscuits the category’s performance is bound to the extensive use of discounting that resulted in a decline in its average selling price.

Euromonitor International's Biscuits and Snack Bars in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Biscuits, Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Biscuits and Snack Bars market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Biscuits and Snack Bars by Category: Volume 2010-2015
  Table 2 Sales of Biscuits and Snack Bars by Category: Value 2010-2015
  Table 3 Sales of Biscuits and Snack Bars by Category: % Volume Growth 2010-2015
  Table 4 Sales of Biscuits and Snack Bars by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Biscuits and Snack Bars: % Value 2011-2015
  Table 6 LBN Brand Shares of Biscuits and Snack Bars: % Value 2012-2015
  Table 7 NBO Company Shares of Biscuits: % Value 2011-2015
  Table 8 LBN Brand Shares of Biscuits: % Value 2012-2015
  Table 9 NBO Company Shares of Snack Bars: % Value 2011-2015
  Table 10 LBN Brand Shares of Snack Bars: % Value 2012-2015
  Table 11 Distribution of Biscuits and Snack Bars by Format: % Value 2010-2015
  Table 12 Distribution of Biscuits by Format: % Value 2010-2015
  Table 13 Distribution of Snack Bars by Format: % Value 2010-2015
  Table 14 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2015-2020
  Table 15 Forecast Sales of Biscuits and Snack Bars by Category: Value 2015-2020
  Table 16 Forecast Sales of Biscuits and Snack Bars by Category: % Volume Growth 2015-2020
  Table 17 Forecast Sales of Biscuits and Snack Bars by Category: % Value Growth 2015-2020
Alfa-beta Vassilopoulos SA in Packaged Food (greece)
Strategic Direction
Key Facts
  Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
  Summary 2 Alfa-Beta Vassilopoulos SA: Operational Indicators
Internet Strategy
Private Label
  Summary 3 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
  Summary 4 Alfa-Beta Vassilopoulos: Competitive Position 2014
Atlanta SA in Packaged Food (greece)
Strategic Direction
Key Facts
  Summary 5 Atlanta SA: Key Facts
  Summary 6 Atlanta SA: Operational Indicators
Competitive Positioning
Mondelez Hellas SA in Packaged Food (greece)
Strategic Direction
Key Facts
  Summary 7 Mondelez Hellas SA: Key Facts
  Summary 8 Mondelez Hellas SA: Operational Indicators
Competitive Positioning
  Summary 9 Mondelez Hellas SA: Competitive Position 2015
Executive Summary
Packaged Food Value Sales Register Negative Growth in 2015
Political Developments Affect Consumption Patterns
Supermarkets Remains the Leading Distribution Channel
Economic Prospects Remain Gloomy Impacting Upon Packaged Food Performance
Key Trends and Developments
Developments in the Political Environment Affect Consumer Behaviour
Consumers Hunting Offers Result in Fading Brand Loyalty
the Home Cooking Trend Creates Prosperous Ground for Growth
Marketing: Moving Away From Standard Advertising
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 18 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
  Table 22 Sales of Packaged Food by Category: Volume 2010-2015
  Table 23 Sales of Packaged Food by Category: Value 2010-2015
  Table 24 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 25 Sales of Packaged Food by Category: % Value Growth 2010-2015
  Table 26 GBO Company Shares of Packaged Food: % Value 2011-2015
  Table 27 NBO Company Shares of Packaged Food: % Value 2011-2015
  Table 28 LBN Brand Shares of Packaged Food: % Value 2012-2015
  Table 29 Penetration of Private Label by Category: % Value 2010-2015
  Table 30 Distribution of Packaged Food by Format: % Value 2010-2015
  Table 31 Distribution of Packaged Food by Format and Category: % Value 2015
  Table 32 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  Table 33 Forecast Sales of Packaged Food by Category: Value 2015-2020
  Table 34 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  Table 35 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
  Summary 10 Research Sources