Breakfast Cereals: Market Research Report

March 2018 | 353 pages | ID: BCD4D43CAB2EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Breakfast Cereals in US$ by the following Product Segments: Hot Cereals, and Cold Cereals. Also, the report provides Volume Sales (Thousand Tons) for the Global and Regional markets for the overall Breakfast Cereals market.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024.

Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs. The report profiles 78 companies including many key and niche players such as -

• Alara Wholefoods Ltd.
• Attune Foods
• AVEES Products India
• B&G Foods, Inc.
• Back to Nature Foods Company, LLC
• Bobs Red Mill Natural Foods

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Breakfast Cereals: Catering to Varied Needs of Diverse Cultures and Demographics
Market Snapshots
Novel Eating/Storage Preferences Continue to Sustain Demand
Saturated North America Slowing Down Global Growth Rate
Market Sees Parallel Increase in Volume Consumption
Developed Regions: Primary Revenue Contributors
Developing Regions: Hot Spots for Future Growth
Important Factors Sustaining Global Growth
Increasing Health-Consciousness among Consumers
Convenience
Increasing Impulse Purchases
Greater Options
Customization to Local Tastes
Hot Cereals Set to Revive Market
Competitive Landscape: A Look at Market Majors

Table 1. Leading Players in the World Cereal Market (2016): Percentage Breakdown of Revenues for General Mills, Kellogg, PepsiCo, Private Label, and Others (includes corresponding Graph/Chart)

Vendors Adopt Various Different Strategies
Companies Move towards Digital Targeting
Brands Face Growing Competition from Private Label Vendors

2. MARKET TRENDS, ISSUES & DRIVERS

Growing Preference for Healthy, Organic & All-Natural Cereals Drives Steady Market Demand
Organic and Whole Grain Based Cereals Witness Strong Market Penetration
Manufacturers Join Health and Wellness Bandwagon, Embrace Ancient Grains
Salt/Sugar/Fat-free Products Register Declining Demand
Breakfast Cereal Innovations: Reinvigorating Market Growth
Rise of Vegetarianism Favors Market Adoption
Functional/Fortified Yogurts: Competing or a Complimentary Option?

Table 2. Yogurt Market Growth in Select Markets (2010-2015): Growth Estimates for Spoonable Yogurt Market in China, Germany, Ireland, South Africa, and UK (includes corresponding Graph/Chart)

Demand for Cereal Bars Gains Momentum, Benefits Market Expansion
Gluten-free Cereal: The New Buzzword
Ready to Eat Cereals (RTEC) Market Strive to Attract Fussy Millennials
RTEC for Children Gain Favorable Nutritional Profile, Bodes Well for Market Penetration

Table 3. Decreasing Sugar Content in Breakfast Cereals (2010, 2013 & 2015): Number of Cereals Containing < 9 grams of sugar, ? 10 grams, and > 11 grams of sugar (includes corresponding Graph/Chart)

Manufacturers Target Children and Specific Adult Groups
Snack Foods to Cannibalize the Conventional Breakfast Cereals Market

Table 4. Global Per Capita Consumption of Packaged Snack Food by Region (2016): Per Capita Consumption (in US$) for North America, Europe, Asia-Pacific, Latin America, Middle East/Africa and Global (includes corresponding Graph/Chart)

Favorable Economic and Demographic Trends Strengthen Market Prospects
Ballooning Global Population Offers Lucrative Growth Opportunities

Table 5. World Population by Geographic Region (2000-2050) (in Millions) (includes corresponding Graph/Chart)

Child Population: A Weighty Demographic Driver

Table 6. Global Population of Children in the Age Group of 0-15 Years by Region (2015): Less than 15 Years Population (In Millions) for Africa, Americas, Asia, Europe, and Oceania (includes corresponding Graph/Chart)

Table 7. Global Population of Less than 15 Years Children (2015): Percentage of Less than 15 Years Population of the Total Population for Major Regions & Countries (includes corresponding Graph/Chart)

Expanding Urban Population Spurs Growth in RTEC Consumption

Table 8. World Urban Population in Thousands: 1950-2050P (includes corresponding Graph/Chart)

Table 9. Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1990, 2014 & 2050 (includes corresponding Graph/Chart)

Urbanization: A Megatrend Fueling Demand for RTEC in Emerging Economies
Select Mega-Urban Regions Worldwide (2035)

Table 10. Percentage of Urban Population in Select Asian Countries (2014 & 2050) (includes corresponding Graph/Chart)

Cereals Assume Critical Importance in Busy Urban Lifestyles
Shrinking Family Size Favors Smaller Packaging of Cereals
Breakfast Cereals: Big Hit Among Working Women

3. PRODUCT OVERVIEW

4. PRODUCT LAUNCHES

General Mills to Release Line-Up of New Products
Kellogg To Launch Special K Nourish Cereal with Probiotics
B&G’s Ortega Unveils New Ortega Taco Variants
Kellogg’s Launches Crunchy Nut Peanut Butter Clusters
Kellogg to Launch New Cereal Products
Mornflake Introduces New No-Added Sugar Granola
Weetabix Launches Weetabix Cereals with Weetabix Additions
Good Grain Launches New Good Grain Multi-Grain Cereals
Nestle Releases Clusters Brand Flakes in Bar Format
Kellogg India Unveils Special K Protein and Fiber
General Mills Launches Thin Mints and Caramel Crunch
Kellogg Unveils Cinnamon Frosted Flakes
Jordans Rolls Out Jordans Frusli Breakfast Cereal Bars in France
Nestle Launches Ceregrow
Castlemil Launches Breakfast Cereal for Infants
Manjilas Group Launches Multi-grain Flakes Cereal
Nutribrix Launches Breakfast Biscuit and Rebrands to Nutri-Brex
General Mills Launches Tiny Toast in Blueberry and Strawberry Flavors
Lotus Fine Foods Launches Quinoa Cereal
Peace Cereal Launches Seven New Cereal and Granola Flavors
Nestle Adds Gluten Free Rice Pops and Coco Rice cereals to GoFree Range
Kellogg's Launches Innovative Breakfast Choices
PepsiCo Expands Quaker Range with SuperGrains Products
Great Little Grains Launches New Cereal Packed in Board Tube
Kashi Launches GOLEAN Clusters Cereal and Bars
Kellogg Launches gluten-free Corn Flakes and Special K in Australian Market
General Mills Launches Annie’s Branded Cereals
Weetabix Launches New Weetabix Protein
Kellogg’s to Launch Ancient Legends Range of Breakfast Cereals in the UK
Mondelez International Launches belVita Breakfast Biscuits in China
Kellogg Australia Launches Improved Nutri- Grain Recipe
Kashi Brand Launches “Overnight Muesli” and Sweet Potato Cereal
Nestle Launches FITNESS Cereal with Enhanced Recipe in ME
Kellogg’s Launches New Summer Cereals
Post Foods Launches Sherbet-Flavored Breakfast Cereal “Ice Cream Pebbles”
Gaia Launches Cereal Oats with Vegetables
Nestle Ghana Launches Milo “Nutrifill” RTEC
Mornflake Launches Choco-orange Cereal Squares
Peace Cereal Launches Supergrains Line in New Flavors
Kellogg’s Teams up with Disney to Launch “Frozen” Cereal
Back to the Roots Launches Organic Stoneground Flakes
Kellogg’s Introduces Single Price Point on its Price-Marked Cereal Range
Malt-O-Meal Launches 2 New Cereals and Integrated Marketing Campaign
ThinkThin Expands Product Line to Include Protein & Fiber Hot Oatmeal
Pacific Foods Launches Organic Ready-To-Eat Steel-Cut Oatmeal
Post Foods Reintroduces Its Strawberry Honeycomb Cereal
Post Foods Introduces 2 New Varieties to the Honey Bunches of Oats Range

5. RECENT INDUSTRY ACTIVITY

Post Holdings Acquires Weetabix
Cereal Partners Worldwide to Further Reduce Sugar Content in Nestle Breakfast Cereals
Hain Celestial Inks Joint Venture Agreement with Future Consumer
Nestle to Relocate its Headquarters in Uruguay
General Mills to Restructure Australian Operations
General Mills to Divest Certain Operations in Argentina to Grupo Bimbo
Lengfeld Acquires General Mills’ Venezuela Business
Fazer Group Acquires Swedish Oats Company Frebaco
3TL TECHNOLOGIES SIGNS AGREEMENT TO PROVIDE PLATFORM3 FOR LEADING CEREAL BRAND
E. Flahavan & Sons Enters into Distribution Partnership with Source Atlantique
Kellogg Acquires Egypt’s Mass Food Group
Heinz Merges with Kraft Foods to Form the Kraft Heinz Company
Post Holdings Completes Acquisition of MOM Brands

6. FOCUS ON SELECT GLOBAL PLAYERS

Alara Wholefoods Ltd. (UK)
Attune Foods (USA)
AVEES Products India (India)
B&G Foods, Inc. (USA)
Back to Nature Foods Company, LLC (USA)
Bob’s Red Mill Natural Foods (USA)
Food For Life Baking Co., Inc. (USA)
General Mills, Inc. (USA)
Kellogg Company (USA)
mymuesli GmbH (Germany)
Mornflake Oats Limited (UK)
McKee Foods Corporation (USA)
Nestle S. A. (Switzerland)
Post Holdings, Inc. (USA)
Post Consumer Brands, LLC (USA)
The Weetabix Food Company (UK)
Pristine (Malaysia)
Quaker Oats Company (USA)
The Hain Celestial Group, Inc. (USA)
The Jordans & Ryvita Company (UK)
Weight Watchers International, Inc. (USA)

7. GLOBAL MARKET PERSPECTIVE

Value Analytics

Table 11. World Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 12. World Historic Review for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 13. World 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 14. World Recent Past, Current & Future Analysis for Hot Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 15. World Historic Review for Hot Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 16. World 14-Year Perspective for Hot Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 17. World Recent Past, Current & Future Analysis for Cold Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 18. World Historic Review for Cold Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 19. World 14-Year Perspective for Cold Breakfast Cereals by Geographic Region -Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Volume Analytics

Table 20. World Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 21. World Historic Review for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 22. World 14-Year Perspective for Breakfast Cereals by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
The United States: Largest Market for Breakfast Cereals
Young Millennials: A Lucrative Demographic Segment & the New Advertising Target
Technological and Government Initiatives Boosts Market Prospects
Competitive Landscape

Table 23. Leading Cold Breakfast Cereal Companies & Brands in the US (2016): Percentage Share of Revenue for Cheerios (General Mills), Cinnamon Toast Crunch (General Mills), Frosted Flakes (Kellogg), Honey Bunches of Oats (Post), Honey Nut Cheerios (General Mills), and Others (includes corresponding Graph/Chart)

Table 24. Leading Hot Cereal Companies in the US (2016): Percentage Breakdown of Revenues for B&G Foods, Bob's Red Mill, Post Holdings, Quaker Oats, Private Label and Others (includes corresponding Graph/Chart)

List of Leading Cereal Brands in the US by Manufacturer: 2016
Ranking of Leading Ready-to-Eat Cereal Brands in the US: 2015
Kellogg Commands Leading Value Market Share
Growing Competition from Private Labels
Product Launches
Strategic Corporate Developments
Select Key Players
B. Market Analytics
Value Analytics

Table 25. US Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 26. US Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 27. US 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Volume Analytics

Table 28. US Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 29. US Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Grim Outlook for Retail Sales of Breakfast Cereals
Cereal Companies’ Initiatives to Revive Cereal Market
Huge Potential for US Food Products
Product Launch
B. Market Analytics
Value Analytics

Table 30. Canadian Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 31. Canadian Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 32. Canadian 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Volume Analytics

Table 33. Canadian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 34. Canadian Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Granola: Prime Growth Category
B. Market Analytics
Value Analytics

Table 35. Japanese Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 36. Japanese Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 37. Japanese 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Volume Analytics

Table 38. Japanese Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 39. Japanese Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Breakfast Cereals Market to Post Steady Growth in the Region
B. Market Analytics
Value Analytics

Table 40. European Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 41. European Historic Review for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 42. European 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 43. European Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 44. European Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 45. European 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Volume Analytics

Table 46. European Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 47. European Historic Review for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 48. European 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Volume Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
French Breakfast Cereals Market Revives After Bleak Performance
Product Launch
B. Market Analytics
Value Analytics

Table 49. French Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 50. French Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 51. French Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 52. French Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
German Breakfast Cereals Market Reaching Saturation
mymuesli GmbH – A Major Germany-Based Company
B. Market Analytics
Value Analytics

Table 53. German Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 54. German Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 55. German Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 56. German Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

4C. ITALY

A. Market Analysis
Market Grows In Accordance to Changing Customer Tastes

Table 57. Leading Cereal Manufacturers in Italy (2016): Percentage Breakdown of Revenues for Kellogg Co., Nestle S. A., and Others (includes corresponding Graph/Chart)

B. Market Analytics
Value Analytics

Table 58. Italian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 59. Italian Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 60. Italian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 61. Italian Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Breakfast Cereals Experience Difficult Phase
Kellogg Enjoys Leading Position
Liquid Breakfasts Catching On in the UK Market
Oats Make a Comeback in the UK
Product Launches
Strategic Corporate Developments
Select Key Players
B. Market Analytics
Value Analytics

Table 62. UK Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 63. UK Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 64. UK Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 65. UK Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

4E. SPAIN

A. Market Analysis
Market Characterized by Price-Conscious Spending Patterns
B. Market Analytics
Value Analytics

Table 66. Spanish Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 67. Spanish Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 68. Spanish Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 69. Spanish Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Russia: An Under-penetrated Market
B. Market Analytics
Value Analytics

Table 70. Russian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 71. Russian Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 72. Russian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 73. Russian Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Key Regional Markets in Brief
Switzerland: Demand for Healthy Nutrition Boosts Breakfast Cereals Consumption
The Netherlands: Negative Perception of Bread Benefits RTEC Market
Finland: High Preference for Protein-enriched Breakfast Cereals
Belgium: Breakfast Cereals with More Fiber and Less Sugar Grow in Popularity
Austria: Growing Health Consciousness and Change in Dietary Drive Demand
Turkish Breakfast Cereals Market Witnesses Decelerating Trend
Product Launches
Strategic Corporate Developments
Nestle S. A. – A Global Leading Switzerland- Based Company
B. Market Analytics
Value Analytics

Table 74. Rest of Europe Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 75. Rest of Europe Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 76. Rest of Europe Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 77. Rest of Europe Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
The Convenience Factor Drive Breakfast Cereals Penetration in the Region
Leading Hot Cereal Brands with Specific Flavors in Asia-Pacific
Strong Growth Projected for the Asian Breakfast Cereal Market
Growing Asian Middle Class to Spur Cereals Market Growth

Table 78. Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)

Urbanization: A Megatrend Fueling Demand for RTEC
Select Mega-Urban Regions Worldwide (2035)

Table 79. Percentage of Urban Population in Select Asian Countries (2014 & 2050) (includes corresponding Graph/Chart)

Heavily Populated India & China Offer Lucrative Market Expansion Opportunities

Table 80. Ten Largest Populated Countries Worldwide (July 2015): Total Population (in Millions) by Age Group 0-14 Years, 15-59 Years, 60+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Mexico (includes corresponding Graph/Chart)

Table 81. Ten Largest Populated Countries Worldwide (July 2015): Percentage Population by Age Group 0-14 Years, 15-59 Years, 60+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Mexico (includes corresponding Graph/Chart)

B. Market Analytics
Value Analytics

Table 82. Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 83. Asia-Pacific Historic Review for Breakfast Cereals by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 84. Asia-Pacific 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for China, India and Rest of Asia-Pacific Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 85. Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 86. Asia-Pacific Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 87. Asia-Pacific 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Volume Analytics

Table 88. Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 89. Asia-Pacific Historic Review for Breakfast Cereals by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 90. Asia-Pacific 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Volume Sales for China, India and Rest of Asia-Pacific Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

5A. CHINA

A. Market Analysis
Changing Scenario of Chinese Food Habits Drive High Growth of Ready-to-eat (RTE) Cereals
Need for Co-branding and Innovative Packaging
Product Launch
B. Market Analytics
Value Analytics

Table 91. Chinese Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 92. Chinese Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 93. Chinese Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 94. Chinese Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

5B. INDIA

A. Market Analysis
Rising Awareness of Wellness and Health Drives Strong Demand for Breakfast Cereals

Table 95. Leading Breakfast Cereal Companies in India (2016): Percentage Breakdown of Revenues for Bagrry's India, Kellogg, Mohan Meakin, PepsiCo Inc., and Others (includes corresponding Graph/Chart)

Oats – Leading Category in the Indian Breakfast Cereals Market
Product Launches
Strategic Corporate Development
AVEES Products – A Major India–Based Company
B. Market Analytics
Value Analytics

Table 96. Indian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 97. Indian Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 98. Indian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 99. Indian Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

5C. REST OF ASIA-PACIFIC

A. Market Analysis
Australia: Rising Popularity of Healthy Eating Sustains Growth
Hong Kong: Hot Cereals Gain in Popularity
New Zealand Cereal Market Driven by Health/ Wellness Trend
Malaysia: High Growth Potential in Urban Areas
South Korea: Market Set to Revive from Food Poisoning Concerns

Table 100. Leading Cereal Manufacturers in South Korea (2016): Percentage Breakdown of Revenues for Dongsuh Foods, Nong Shim Kellogg, and Others (includes corresponding Graph/Chart)

Philippines: RTEC Market Driven Mostly by Affluent Consumers
Singapore: Nutrition and Easy to Prepare Attributes Drive Demand
Indonesia: Rising Influence of Western Culture & Changing Food Habits Benefit Adoption
Taiwan: Busy Lifestyles Draw Consumers towards Breakfast Cereals
Product Launches
Strategic Corporate Development
Select Key Players
B. Market Analytics
Value Analytics

Table 101. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 102. Rest of Asia-Pacific Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 103. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 104. Rest of Asia-Pacific Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

6. LATIN AMERICA

A. Market Analysis
Bright Prospects for Breakfast Cereals in Latin America
Breakfast Cereals for Children on a Growing Spree
Breakfast Cereals Addressing Health Concerns
Sales at Convenience Stores and Supermarkets Witness an Upward Trend
B. Market Analytics
Value Analytics

Table 105. Latin American Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - Brazil, Mexico and Rest of Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 106. Latin American Historic Review for Breakfast Cereals by Geographic Region - Brazil, Mexico and Rest of Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 107. Latin American 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil, Mexico and Rest of Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 108. Latin American Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 109. Latin American Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 110. Latin American 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Volume Analytics

Table 111. Latin American Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - Brazil, Mexico and Rest of Latin American Markets Independently Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 112. Latin American Historic Review for Breakfast Cereals by Geographic Region - Brazil, Mexico and Rest of Latin American Markets Independently Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 113. Latin American 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Volume Sales for Brazil, Mexico and Rest of Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

6A. BRAZIL

A. Market Analysis
Changing Food Consumption Habits Drive Demand for Breakfast Cereals
B. Market Analytics
Value Analytics

Table 114. Brazilian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 115. Brazilian Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 116. Brazilian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 117. Brazilian Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

6B. MEXICO

A. Market Analysis
Mexico: The Largest Market for Breakfast Cereals in Latin America
B. Market Analytics
Value Analytics

Table 118. Mexican Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 119. Mexican Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 120. Mexican Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 121. Mexican Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

6C. REST OF LATIN AMERICA

A. Market Analysis
Select Regional Markets
Chile: Traditional Habit of Light Breakfast Drives Demand for Breakfast Cereals
Ecuador: Offering Tremendous Potential for American Cereals
Strategic Corporate Developments
B. Market Analytics
Value Analytics

Table 122. Rest of Latin America Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 123. Rest of Latin America Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Volume Analytics

Table 124. Rest of Latin America Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 125. Rest of Latin America Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

7. REST OF WORLD

A. Market Analysis
UAE Cereals Products Market Records Healthy Growth
Product Launches
B. Market Analytics
Value Analytics

Table 126. Rest of World Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 127. Rest of World Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 128. Rest of World 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Volume Analytics

Table 129. Rest of World Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 130. Rest of World Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 78 (including Divisions/Subsidiaries - 89)
The United States (28)
Canada (2)
Europe (42)
  France (1)
  Germany (5)
  The United Kingdom (16)
  Italy (2)
  Spain (1)
  Rest of Europe (17)
Asia-Pacific (Excluding Japan) (16)
Africa (1)