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Breakfast Cereals in Western Europe

February 2020 | 59 pages | ID: B566BF86D708EN
Euromonitor International Ltd

US$ 1,325.00

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Changing breakfast consumption habits such as lower sugar intake as well as convenience, and growing competition from other categories such as snacks, have hampered growth in breakfast cereals in Western Europe in recent years. Conversely, it also brings opportunities for companies that reformulate their products to be more nutritious, healthy, in on-the-go formats, and innovate into growing categories such as hot cereals, as well as muesli and granola.

Euromonitor International's Breakfast Cereals in Western Europe global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Introduction
Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots


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