Better For You Packaged Food in the US

January 2022 | 32 pages | ID: BD6D630B0BEEN
Euromonitor International Ltd

Abstracts

To create products with less fat, sugar or salt, the packaged food industry has traditionally relied on the use of artificial ingredients and sweeteners to try and replicate the taste of the missing ingredient. This is now out of favour with American consumers, who are becoming increasingly interested in short ingredients lists which use understandable words. Better for you (BFY) packaged food products are therefore finding themselves targeting a narrower audience with more specific health conce...

Euromonitor International's Better For You Packaged Food in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BETTER FOR YOU PACKAGED FOOD IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Clean label trend puts pressure on better for you categories
Indulgence has become less important
Reduced sugar packaged food shows an inverse trend from other reduced segments
PROSPECTS AND OPPORTUNITIES
Reduced fat products will struggle as concern about fats diminishes
Reduced sugar expected to see the highest growth amidst innovation in snacking
Sodium is slowly following in the footsteps of sugar in terms of a negative reputation
CATEGORY DATA
Table 1 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 5 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources